With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits and ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.
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1346 Oakbrook Dr., #170 Norcross, Georgia 30093 |
Phone: (800)524-6444/ (770)514-4500
Franchisee Association
MSL Franchisee Association |
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2009 | 295 | 52 | 22 | 0 |
| 2008 | 280 | 39 | 55 | 0 |
| 2007 | 354 | 18 | 11 | 0 |
| 2006 | 347 | 20 | 10 | 1 |
| 2005 | 305 | 6 | 0 | 1 |
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Total investment: $220.5K-381K Franchise fee: $25K |
Ongoing royalty fee: 6% Term of agreement: 10 years, renewable |
| In-House | Third Party | |
| Franchise Fee | No | Yes |
| Startup Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | Yes |
| Accounts Receivable | No | Yes |
| Payroll | No | Yes |