📺 Stream EntrepreneurTV for Free 📺

Report: Chuck E. Cheese's Is on the Block After disappointing sales, Chuck E. Cheese's parent company is reportedly exploring a potential sale.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

blogs.dallasobserver.com

It hasn't been fun and games for Chuck E. Cheese's investors these last few months, but with rumors of a sale of the chain's parent company, all that may change.

CEC Entertainment, the parent company of Chuck E. Cheese's, is reportedly exploring a potential sale, according to a Reuters report published Tuesday. The Irving, Texas-based company has allegedly been working with Goldman Sachs and has spoken with interested buyers over the last several months.

CEC shares closed at $49.58 on Wednesday, the highest price since the company began trading on the NYSE in 1990. The stock continued to hover near that range midday on Thursday.

Related: Sonic Looks to Conquer Tougher Markets on Encouraging Q1 Results

CEC has had a rough run in recent months. The company saw same-store sales fall 2.1 percent year-over-year in the third quarter and posted a 3.6 percent drop in food and beverage sales. Total revenues for the quarter fell 0.4 percent to $195.9 million from 196.6 million.

CEC is one of several restaurant chains forced to consider selling in the face of poor traffic. Darden Restaurants recently announced it would shed Red Lobster after declining earnings and disappointing same-restaurant sales. In November, Roark Capital Group, parent company of chains including Arby's, Auntie Anne's and Cinnabon, acquired CEK Inc., the parent of Carl's Jr. and Hardee's. Ruby Tuesday and Dave & Busters are also rumored to be on the block.

Despite rumors of sale and decreasing revenue, Chuck E. Cheese's doesn't seem to be slowing growth efforts. On Dec. 30, the chain opened four restaurants in Florida, Texas and New York. The company and franchisees operate 571 stores in 48 states, as well as eight restaurants internationally.

Related: Struggling Red Lobster to Split From Parent Company

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

McDonald's CFO Says 'Everybody's Fighting for Fewer Consumers' as Earnings Reports Show People Are Spending Less on Fast Food

Starbucks, Pizza Hut, KFC, and McDonald's all reported lower-than-expected sales this week.