Verlo Mattress Factory Stores LLC

At a Glance

Products & Services: Mattresses, futons, sofa sleepers, bedding

Number of Locations: 41

Total Investment: $269.4K - $357.2K

Founded: 1958

Began Franchising: 1989

Franchise Units

Year U.S. Canadian International Company Owned
2012 32 0 0 9
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $269,350 - $357,200
Franchise Fee: $50,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5 years, renewable
Financial Requirements
Net Worth: $375,000
Liquid Cash Available: $75,000
Operations
95% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 7. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 7-10 days. At franchisee's location: 1 week. Field support : ongoing.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: In-house media agency

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