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Verlo Mattress Factory Stores LLC

Mattresses, futons, sofa sleepers, bedding products

Background

Founded: 1958 Franchising since: 1989
201 N. Main St., #5
Fort Atkinson, Wisconsin 53538
Phone:
(920)568-3100

Franchisee Association
VMFS Owners Association

Franchisor is a privately-held company with 7 employee(s); 1 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2008 59 0 0 0
2007 61 0 0 0
2006 63 0 0 0
2005 64 0 0 4

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Costs and Fees

Total investment: $269.5K-348K
Franchise fee: $50K
Ongoing royalty fee: 5%
Term of agreement: 5 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $350K
Cash liquidity requirement: $75K
Business Experience:
  • General business experience

Operations
  • 95% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 7
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 7-10 days
  • At franchisee's location: 1 week
  • Field support : ongoing

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • In-house media agency

Rankings

Franchise 500® rank:
#399 (2006);


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