Verlo Mattress Factory Stores LLC
At a Glance
Products & Services: Mattresses, futons, sofa sleepers, bedding products
Number of Locations: 59
Total Investment: $269.5K - 348K
Founded: 1958
Began Franchising: 1989
Private Owned
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2008 | 59 | 0 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $269,500 - $348,000
Franchise Fee: $50,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5 years, renewable
Franchise Fee: $50,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5 years, renewable
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $75,000
Operations
95% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 7. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 7-10 days. At franchisee's location: 1 week. Field support : ongoing.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: In-house media agency
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