Join our Waitlist for Expert Advice!

Graze.com Wants to Send You Boxes of Healthy Snacks for $6 a Pop A U.K.-based online food subscription service, which has already exceeded $65 million in annual revenue, launches in the U.S. today.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Graze.com

A sort of Netflix for your snack drawer is launching in the U.S. today.

Graze.com, a U.K.-based online subscription service, delivers snacks to you that it thinks you will like based on its digital algorithm of preferences, allergies, diet concerns and previous food choices.

A box of snacks costs $6, including shipping, and will fit in a typical mailbox. There are upwards of 90 options to choose from, including the "Florentine," a pouch of pumpkin seeds, dark chocolate buttons and cranberries, and the "My Thai," which contains baked soy bites with sweet chili sauce. All options are either low calorie, a good source of protein or provide essential vitamins and minerals.

Related: Goodbye Bacon, Hello Health Food: 6 Restaurant Trends for 2014

Graze.com had only been in beta mode in the U.S. before today, but in the 12 months ending in February of this year, the snacking-delivery site brought in sales of $65 million. There are currently 350 employees working at the company, which was started by a group of seven friends in 2008.

The service is so popular, in fact, that you will have to get in line. Unless you know an existing Graze.com customer -- called a "grazer" -- who can hook you up with one of their limited number of promotional codes, there is a wait list. That's because Graze.com sources their snacks from very small suppliers.

At the beginning of the year, Graze.com sent 100 emails to its friends in the U.S. to see if the service would be popular. In 24 hours, Graze.com had interest from customers in 48 states and within two weeks had signed up 20,000 customers. Since January, Graze.com has been working out of a top secret facility in New Jersey. It now has 55,000 customers. To keep its snackers stocked, Graze.com's team of eight people in New Jersey has tripled in size since January.

Related: FDA Ban Is the Final Nail in Trans Fat's Coffin

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Meta Fires Employee Making $400,000 Per Year Over a $25 Meal Voucher Issue

Other staff members were fired for the same reason, per a new report.

Business News

She Sent a Cold Email to Meta Judging Its Ray-Bans. Now She Runs the Wearables Division.

Li-Chen Miller is now the face of Meta's AI glasses — here's how she got there.

Business News

A Wells Fargo Worker Was Discovered 4 Days After Dying at Her Desk. Her Cause of Death Was Just Revealed.

Medical examiners have released the cause of death of Denise Prudhomme, who was found dead at her desk in Wells Fargo's Tempe, Ariz. office.

Business News

Mark Zuckerberg Does a Better Job Than His Rivals at Explaining AI — And It's Helping Meta Outperform Alphabet, Amazon and Microsoft

Meta has been using AI for content recommendations, keeping users' attention for longer periods of time.