📺 Stream EntrepreneurTV for Free 📺

Why Viral YouTube Fitness Video Star Cassey Ho Will Never Diet Again The popular pilates instructor discusses the painful reasons it wasn't worth starving herself of carbs in pursuit of 'skinnier arms and a six-pack.'

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Cassey Ho's image is her brand. A viral YouTube fitness star, the Blogilates founder and CEO is toned, taut and muscular. But she once tried to be too toned, unhealthily so. She "extreme dieted," cutting out fruit and condiments in the quest for supermodel abs.

Starving herself of carbs -- even the healthiest of them -- to attain the perfect bikini body was a sacrifice the 29-year-old Los Angeles native tells Entrepreneur was not worth making.

"Was it really worth it to have skinnier arms and a six-pack, so that I couldn't even think and run my business?" she asks herself. Her answer: "No way."

Related: YouTube Fitness Star Cassey Ho's 3 Quick Health Tips For Busy Entrepreneurs

She played a dangerous game with extreme dieting four years ago. It wasn't until earlier this year that the longtime pilates instructor finally came out about what she characterized as "my eating disorder." She also publicly pledged never to diet again. Her disclosure, documented on YouTube and on her blog, sent shockwaves across her large global fan base.

Backlash or not, Ho says coming clean was one of the best decisions she's ever made. Today, she says her relationship with food improves with each passing day. "I want to be able to look at food as a way to nourish my body, not as the enemy."

For more on the entrepreneur's choice to vocally shun extreme dieting, which she likens to "being in jail," check out our exclusive video interview with her above.
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.