Branding

How to Get Customers Raving About Your Brand
Marketing

How to Get Customers Raving About Your Brand

The most successful brands have good products and great personality.
The 5 Worst Twitter Marketing Fails of 2014
Social Media

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Grow Your Business

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Marketing

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
Leadership

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
What Great Brands Know: Commit and Stay Committed
Starting a Business

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Paying to Play Puts More Skin in the Game
Grow Your Business

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
Why a Personal Brand Is a Matter of Personal Preference
Starting a Business

Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
The 11 Must-Use Social Media Strategies to Expand Your Brand
Social Media

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Finally, You Can Add a Background Image to Your LinkedIn Profile
Social Media

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Erase the Line Between Cause and Marketing
Marketing

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
3 Tips for Building Your Brand by Giving Away Images
Social Media

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Playboy CEO: Nudity Could Completely Vanish From the Brand
Leadership

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
How Far Is Too Far in the Race for Eyeballs?
Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
A Great Name Tells You More Than Just What the Company Does
Starting a Business

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Now You Can Customize Your YouTube Channel URL
Grow Your Business

Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
What Great Brands Know: Don't Chase Customers
Grow Your Business

What Great Brands Know: Don't Chase Customers

There are two strategies for attracting customers, but neither of them involves begging.
Good Companies Make You Think. Great Companies Make You Feel.
Marketing

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
How to Optimize Google Search Results for Pictures as Well as Words
Social Media

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
6 Memory Factors to Consider as You Craft Your Business Name
Marketing

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Social Media

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Social Media

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Why Your Brand Is More Important Than Your Product
Grow Your Business

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
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