Branding

The 4 Stories Entrepreneurs Need to Tell
The 'Treps

The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
The Importance of Saying 'No' to Distractions Masquerading as Opportunities
Grow Your Business

The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Google Wants You to Share Your Knowledge With a .How Domain
Marketing

Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
How Influencers Should Be Compensated by Brands
Marketing

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Your Personal Brand Needs a Growth Strategy
Grow Your Business

Your Personal Brand Needs a Growth Strategy

We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
The 10 Most Talked-About Super Bowl Commercials of 2015
Business News

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
3 Secrets of Building a Personal Brand From a Marketing Master
The 'Treps

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Marketing

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
Grow Your Business

Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
How to Develop a Stellar Employer Brand
Grow Your Business

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
When Building an Online Brand, Start With the Foundation
Marketing

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
How to Be Your Own PR Machine
Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
5 Big Company Branding Strategies Any Business Can Utilize
Marketing

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Marketing

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Grow Your Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Marketing

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
6 Secrets to Writing a Better Brand Positioning Statement
Marketing

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
A Bit of Empathy Might Be the Best Marketing Strategy
Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
A Month-by-Month Strategy to Reinvent Your Personal Brand
Leadership

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Grow Your Business

5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
10 Brands That Made Bad Logo Decisions in 2014
Marketing

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
The 3 Ways Entrepreneurs Fail at Personal Branding
Marketing

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
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