Branding

Why Brand Ambassadors Are Earned, Not Hired
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Determining the Right Kind of Video for Your Message
Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Protect Your Career, Protect Your Personal Brand
Marketing

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
 7 Concepts Every CEO Has to Nail
Leadership

7 Concepts Every CEO Has to Nail

Being a CEO isn't like playing a game. Don't call yourself one if you can't handle these concepts.
Why TED Gave Up Control of Its Brand and Why You Should, Too
Grow Your Business

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Reclaim Your Brand After a Crisis
Marketing

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business
The 'Treps

The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business

Duff Goldman discusses the steps he took build his Baltimore-based bakery into a national brand.
The 3 Best Measures of True Branding Success Are Tough to Quantify
Marketing

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Ask Yourself: Who's Protecting Your Company's Brand?
Marketing

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
How to Harness Your Brand's Energy
Marketing

How to Harness Your Brand's Energy

You are more than your logo.
Don't Let These 5 Excuses Stop You From Networking
The 'Treps

Don't Let These 5 Excuses Stop You From Networking

Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
In Branding, Play the Long Game
Grow Your Business

In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Get Over the Business-Naming Hump With These 5 Strategies
Starting a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
Franchises

Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Why It Makes Sense to Build a Brand Around a Singular Idea
Grow Your Business

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Marketers Must Ask These 7 Questions About Native Content
Marketing

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
How Reality Star Bethenny Frankel Achieved Brand Success
Marketing

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Marketing

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
How Brands Can Have an Insanely Successful Holiday Season
Grow Your Business

How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Position Your Brand So It Reflects Who You Are
Marketing

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
How These Brands Captured Millennials' Hearts in Just 9 Months
Marketing

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Marketing

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Public Speaking Tips to Maximize Your Reach and Revenue
Marketing

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
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