Branding

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Marketing

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
'Brand Equity' Is an Intangible That's Worth Real Money
Marketing

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
Marketing

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Marketing

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Balance Product Development and Branding in Your Budget
Marketing

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Unleash the Full Power of the Email Auto-Reply
Marketing

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Barbara Corcoran on the Secret to Getting Free Press
Marketing

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Beloved Brands Connect Emotionally to Lead the Pack
Marketing

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Does Personal Branding Really Help Your Business?
Leadership

Does Personal Branding Really Help Your Business?

Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
Reviving Your Brand to Save Your Business
Marketing

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors
Starting a Business

Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors

If you don't come clean, you might not come away with investors' money, the celebrity branding expert says.
How to Increase Revenue Without Actually Selling
Grow Your Business

How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.
Go for Chess Not Checkers When Running a Business
Leadership

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
The Importance of Entrepreneurs Building Their Personal Brand
The 'Treps

The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Marketing

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Marketing

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo
Franchises

Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo

Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.
The 'Treps

Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.

The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Marketing

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Do You Care About the iPhone 6's Environmental Impact?
Marketing

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Marketing

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Grow Your Business

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'
Grow Your Business

The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
5 Questions to Ask When Your Marketing Isn't Working
Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
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