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Branding

Building Your Brand's Warmth and Competence

Building Your Brand's Warmth and Competence

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Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
February 1, 2014 in Branding
These Fashion Startups Want to Declutter Your Closet

These Fashion Startups Want to Declutter Your Closet

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A look at three businesses that are reprogramming you to shop smarter.
January 31, 2014 in Branding
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

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Elevate your company's bottom line by realizing your brand's full potential.
January 31, 2014 in Branding
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

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To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
January 30, 2014 in Branding
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

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Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
January 28, 2014 in Branding
Experience Your Brand From Your Customers' Perspective

Experience Your Brand From Your Customers' Perspective

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Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
January 27, 2014 in Branding
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

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Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
January 24, 2014 in Branding
How Building a Community Helped Launch an International Brand

How Building a Community Helped Launch an International Brand

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When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
January 23, 2014 in Branding
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

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The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
January 17, 2014 in Branding
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

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Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
January 16, 2014 in Branding
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

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With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
January 14, 2014 in Branding
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

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Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
January 9, 2014 in Branding
Forget PJs, Dress Your Brand Even at Your Home Office

Forget PJs, Dress Your Brand Even at Your Home Office

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If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
January 3, 2014 in Branding
Leave It to the Dogs to Build an International Brand

Leave It to the Dogs to Build an International Brand

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The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
January 2, 2014 in Branding
Get Started Building Your Brand on Twitter

Get Started Building Your Brand on Twitter

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Answer these four questions about your company in order to determine just how you want to brand yourself.
December 30, 2013 in Branding
It's Time to Embrace Your Brand

It's Time to Embrace Your Brand

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As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
December 20, 2013 in Branding
Want a Brand That Lives? Put Some Heart Into It

Want a Brand That Lives? Put Some Heart Into It

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For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
December 19, 2013 in Branding
Make Your Voice and Look an Active Part of Your Brand

Make Your Voice and Look an Active Part of Your Brand

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How you sound and dress influence how people perceive you, so be thoughtful and consistent.
December 17, 2013 in Branding

How Staying True to Your Company DNA Can Grow Your Brand

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Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
December 16, 2013 in Branding
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

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The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
December 14, 2013 in Branding
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

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The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
December 12, 2013 in Branding
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

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The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
December 10, 2013 in Branding
How to Become an Authority Online in 8 Simple Steps (Video)

How to Become an Authority Online in 8 Simple Steps (Video)

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Consider these tips for standing out online as a go-to resource in your industry.
December 9, 2013 in Branding
Why Reputation Management Is Critical to Your Personal Brand

Why Reputation Management Is Critical to Your Personal Brand

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As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
December 9, 2013 in Branding
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

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To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
December 9, 2013 in Branding
How to Set Your Brand Up For Success

How to Set Your Brand Up For Success

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With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
December 5, 2013 in Branding
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