Branding
The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. How to Turn Customers into Brand Ambassadors
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty. 20 Brilliant Brand Logos
BY Andrew Shea
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention. Why You Should Care About Design
BY Stephanie Vozza
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message. How to Build a Brand Experience for Customers
BY Jim Joseph
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.Play Video Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)
BY Bryan Elliott
Sands reveals his biggest branding mistakes and where he finds inspiration. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. How a Small Distillery is Rethinking Manufacturing
BY Jennifer Wang
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process. The Oscars: How to Get Your Swag Inside the Celebrity Bag
BY Gina Roberts-Grey
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand. Branding Lessons from the Oscars
BY Karen Leland
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding. How to Design Your Business Logo
BY Entrepreneur Staff
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.Play Video 3 Tips for Branding Your Growing Business (Video)
BY Colleen DeBaise
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems. The Key to Successful Marketing: Your Unique Selling Proposition
BY Perry Marshall and Bryan Todd
How to create a simple, compelling value statement that your customers can't resist. Can Lance Armstrong Rebuild His Brand?
BY Brian Patrick Eha
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story. How to Tell Your Company's Story
BY Nadia Goodman
Three tips to help you put your core value into words and let potential customers know what makes your business stand out. Airports Aim to Make Travel More Enjoyable
BY Bruce Schoenfeld
From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience. How Creative Thinking Can Nab a Coveted Celeb Endorsement
BY Lambeth Hochwald
Targeted marketing and persistence make for a powerful combo on the endorsement front. 5 Ideas for Pinterest Boards That Can Help Build Your Brand
BY Karen Leland
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand. What Retail Startups Can Learn From 'The Daily Show'
BY Michael Phillips Moskowitz
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny. Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience
BY Kathleen Davis
From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life. 5 Ways to Promote Your 'Made in America' Brand
BY Lambeth Hochwald
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A. Richard Branson on Smiling as a Competitive Advantage
BY Richard Branson
Smile and your customers will smile with you, says the billionaire entrepreneur.Play Video How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert (Video)
BY Laura Lorber
The serial entrepreneur and business author talks about his struggle to recast his personal brand. Innovative Ideas in Product Packaging
BY Lara Kristin Herndon
As the market for your product evolves, the way it's packaged may need to change, tooAds by Google
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60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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