Branding

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
Grow Your Business

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
5 Secrets to Creating an Impactful Brand
Marketing

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Grow Your Business

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Finding a Voice for Your Brand
Starting a Business

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
5 Steps to Marketing That Resonates With Your Prospects
Social Media

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
How to Design a Powerful Logo
Grow Your Business

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Seek Out and Land Speaking Spots to Boost Your Business
Grow Your Business

Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
Marketing

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Best Practices for Businesses Using Facebook
Social Media

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
The Shocking Truth: Customers Don't Want to Engage With Your Company
Marketing

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Lessons From Top Brands on How to Rock on Instagram
Social Media

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
The 2 Things Brands Must Do to Edge Out the Competition
Grow Your Business

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Branding With the Stars: Celebrity Tactics for Business Owners
Marketing

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
The Top 5 Pinterest Marketing Myths
Social Media

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
6 Tips for Expanding Your Personal Brand on LinkedIn
Social Media

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
Brand Licensing Provides More Outlets for Profit and Exposure
Grow Your Business

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Google Overtakes Apple as World's Most Valuable Brand
Marketing

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
3 Design Tips for Creating Signs That Attract Customers
Marketing

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Dixie Elixirs Wants to Become the First National Marijuana Brand
Grow Your Business

Dixie Elixirs Wants to Become the First National Marijuana Brand

The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
Make Your Brand Pop By Telling Your Story
Marketing

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Franchises

With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Identity Crisis -- Your Website Name Isn't Available
Marketing

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Lifestyle

The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The Psychology of Color in Marketing and Branding
Marketing

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
5 Ways to Get People to Remember You (And Your Company)
Marketing

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
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