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BY Jim JosephBranding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
BY Jason FellFor better or worse, controversy can draw attention to your brand.
BY Jason AnkenySlice aims to make everyday items both nicer to look at and easier to use.
BY Jim JosephThe celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
BY Karen LelandEntrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
BY Jim JosephStaying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
BY Kevin AllenWhy companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
BY Jason AnkenyStruggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
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