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Branding

How Homeboy Industries Landed a Distribution Deal With Supermarkets

How Homeboy Industries Landed a Distribution Deal With Supermarkets

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The non-profit which employs former gang members is now selling a selection of food products at Ralphs and Food 4 Less chains.
December 5, 2013 in Branding
How Smart Branding Led to Quick Success for Cory Vines

How Smart Branding Led to Quick Success for Cory Vines

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Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
December 3, 2013 in Branding
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

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Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
November 27, 2013 in Branding

Why Flexibility Is Your Key to Personal Branding Success

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Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
November 21, 2013 in Branding
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

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Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
November 21, 2013 in Branding
Benefit Corporations: Doing Good (and Potentially) Boosting ProfitsPlay Video

Benefit Corporations: Doing Good (and Potentially) Boosting Profits (Video)

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This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
November 21, 2013 in Branding
Branding Firm Wows With Fresh Package Designs

Branding Firm Wows With Fresh Package Designs

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The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
November 21, 2013 in Branding
5 Ways to Keep Customers Knocking on Your Door For More

5 Ways to Keep Customers Knocking on Your Door For More

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Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
November 20, 2013 in Branding
The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

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Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
November 15, 2013 in Branding
A Simple Road Map For Your Personal Brand

A Simple Road Map For Your Personal Brand

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Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
November 14, 2013 in Branding
Why Happy Employees Are Your Key to Successful Branding

Why Happy Employees Are Your Key to Successful Branding

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You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
November 14, 2013 in Branding
SoulCycle's Secret to Turning Customers into Die-Hard Fans

SoulCycle's Secret to Turning Customers into Die-Hard Fans

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It's possible to build a cult-like following for your brand. Here's how.
November 13, 2013 in Branding
3 Ingredients to Building a Digital Brand From Scratch

3 Ingredients to Building a Digital Brand From Scratch

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You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
November 8, 2013 in Branding
Why You're Branding Even When You Think You're Not

Why You're Branding Even When You Think You're Not

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Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
November 8, 2013 in Branding
Chobani's Secret to Making Customers Feel Like Family

Chobani's Secret to Making Customers Feel Like Family

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Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
November 7, 2013 in Branding
The Secret to Making Customers Passionate About Your Brand

The Secret to Making Customers Passionate About Your Brand

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Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
November 5, 2013 in Branding
Turn Your Company Car Into a Marketing Campaign on Wheels

Turn Your Company Car Into a Marketing Campaign on Wheels

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A look at three companies who are using their cars to jump start conversation and generate revenue.
November 1, 2013 in Branding
The Genius Behind the Whitney Museum's New Logo

The Genius Behind the Whitney Museum's New Logo

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The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
October 31, 2013 in Branding
Why Your Business's Name Doesn't Matter as Much as You Think

Why Your Business's Name Doesn't Matter as Much as You Think

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The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
October 31, 2013 in Branding
How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand

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Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
October 31, 2013 in Branding
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

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You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
October 31, 2013 in Branding
Bike Company Takes Customization to a New Level

Bike Company Takes Customization to a New Level

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Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
October 26, 2013 in Branding
Father and Son Team Create Candy Without the Extra Junk

Father and Son Team Create Candy Without the Extra Junk

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Unreal Candy's natural treats are a fast-growing success.
October 26, 2013 in Branding
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

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Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
October 17, 2013 in Branding
Why Every Personal Brand Needs a Target Audience

Why Every Personal Brand Needs a Target Audience

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You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
October 17, 2013 in Branding
3 Business Lessons From Miley Cyrus and Her Infamous Twerk

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

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While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
October 14, 2013 in Branding
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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