Branding
Competition: A Choice Activity for Young Entrepreneurs
BY Adam Toren
In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top. Secrets of the 10 Most-Trusted Brands
BY Paula Andruss
Dreaming of the day your business becomes a household name? Follow these examples. How to Repair a Damaged Reputation Online
BY Gwen Moran
Online rumors got your brand down? Get ready to fight back. How a Cafe Chain Rebranded With a Pro Surfer
BY Jennifer Wang
A chain rebrands with a local focus, a surf theme and a celebrity endorsement. Brand Storytelling Becomes a Booming Business
BY Paula Andruss
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help. How an Austin Barbershop Built Its Brand
BY Christopher Hann
How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer. Texas: The Big Mama of Brands
BY Michelle Juergen
We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas. Editor's Note: Our Biggest, Baddest Branding Package
BY Amy Cosper
Trust isn't a new concept in branding, but it's become more important than ever. Branding 101: Five Tips for Solopreneurs
BY Carol Tice
Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands. What You Need to Know About Facebook's Business Page Facelift
BY Mikal E. Belicove
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes? What Every Entrepreneur Can Learn from Hair Club for Men
BY Erika Napoletano
Three tips to build a business that has staying power and remains relevant through the years. Why Negativity Can Be Good for Your Business Blog
BY Mikal E. Belicove
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical. How to Get Customers to Help Build Your Brand
BY Brad Sugars
Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.Play Video How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore. (Video)
BY Diana Ransom
With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition. Three Ways to Give Back to Your Community at Holiday Time
BY Gail Goodman
Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale. From Entrepreneur to Icon in Five Steps
BY Adam and Mathew Toren
As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority. How to Get Your Product into the Hands of a Celebrity
BY Susan J. Ashbrook
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet. How One Online Retailer Tweaked Its Way a Better Sales Future
BY Gwen Moran
To increase conversions, a website set out to test changes to increase registrations, calls and sales.Play Video How Can I Stand Out from the Competition? (Video)
Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.Play Video Insights: How to Dress to Impress (Video)
BY Guy Kawasaki
Author and speaker Guy Kawasaki on what to wear to make a good first impression in business. How to Map Out an M&A Brand Strategy
BY Jenna Schnuer
Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.Play Video Insights: Creating an Authentic Brand (Video)
'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.Play Video YouTube Star iJustine on How to Follow Your Passion (Video)
BY Bryan Elliott
The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.Play Video Seth Godin on Personal Branding (Video)
The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott. Why Your Website Should Cop an Attitude
BY Carol Tice
Here are two businesses that do a good job of taking a tone with customers. How to Build a Winning Brand
BY Craig Reiss
Create your image, get known and give your customers what they want. Just leave the ego at home.Ads by Google
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Mark Cuban
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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