Branding

In Branding, Play the Long Game
Grow Your Business

In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Get Over the Business-Naming Hump With These 5 Strategies
Starting a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
Franchises

Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Why It Makes Sense to Build a Brand Around a Singular Idea
Grow Your Business

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Marketers Must Ask These 7 Questions About Native Content
Marketing

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
How Reality Star Bethenny Frankel Achieved Brand Success
Marketing

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Marketing

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
How Brands Can Have an Insanely Successful Holiday Season
Grow Your Business

How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Position Your Brand So It Reflects Who You Are
Marketing

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
How These Brands Captured Millennials' Hearts in Just 9 Months
Marketing

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Marketing

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Public Speaking Tips to Maximize Your Reach and Revenue
Marketing

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
7 Steps to a New Image for Your Small Business Without Spending Much
Marketing

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
How to Promote Yourself and Become the Brand Others Talk About
Marketing

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.
The Single Greatest Gift From Creating a Brand-Positioning Statement
Marketing

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
How to Create a Standout Social-Media Profile
Social Media

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Why Traditional Branding Is Useless for Service Providers
Marketing

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Marketing

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
'Brand Equity' Is an Intangible That's Worth Real Money
Marketing

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
Marketing

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Marketing

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Balance Product Development and Branding in Your Budget
Marketing

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Prev 1 2 3 4 5 6 7 8 ... 12 Next
Ads by Google
Most Shared Stories

Connect with Entrepreneur

From the Entrepreneur Bookstore

Ads by Google