Branding

The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
What Great Brands Know: Stop Waiting for Perfection
Marketing

What Great Brands Know: Stop Waiting for Perfection

Learn what a minimum viable brand is and why you need one.
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
Starting a Business

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Your Brand Depends on Your Great Business Name Being Protected
Starting a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
The 4 Pillars New Brands Must Communicate to Their Audience
Marketing

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
To Manage Your Brand, Understand Your Brand
Marketing

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Why Brand Ambassadors Are Earned, Not Hired
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Determining the Right Kind of Video for Your Message
Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Protect Your Career, Protect Your Personal Brand
Marketing

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
 7 Concepts Every CEO Has to Nail
Leadership

7 Concepts Every CEO Has to Nail

Being a CEO isn't like playing a game. Don't call yourself one if you can't handle these concepts.
Why TED Gave Up Control of Its Brand and Why You Should, Too
Grow Your Business

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Reclaim Your Brand After a Crisis
Marketing

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business
The 'Treps

The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business

Duff Goldman discusses the steps he took build his Baltimore-based bakery into a national brand.
The 3 Best Measures of True Branding Success Are Tough to Quantify
Marketing

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Ask Yourself: Who's Protecting Your Company's Brand?
Marketing

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
How to Harness Your Brand's Energy
Marketing

How to Harness Your Brand's Energy

You are more than your logo.
Don't Let These 5 Excuses Stop You From Networking
The 'Treps

Don't Let These 5 Excuses Stop You From Networking

Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
In Branding, Play the Long Game
Grow Your Business

In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Get Over the Business-Naming Hump With These 5 Strategies
Starting a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
Franchises

Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Why It Makes Sense to Build a Brand Around a Singular Idea
Grow Your Business

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Marketers Must Ask These 7 Questions About Native Content
Marketing

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
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