Branding

How to Brand Your Side Gig While Working a Full-Time Job
Marketing

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
10 Lessons Every Entrepreneur Must Learn
Grow Your Business

10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
Franchises

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
Define Your Brand With Focus and Flexibility
Marketing

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Marketing

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The 4 E's of Exceptional Entrepreneurship
The 'Treps

The 4 E's of Exceptional Entrepreneurship

The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
Marketing

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Not a Born Writer? You Could Still Master This Branding Skill.
Social Media

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Think Like a Company's Marketing Director
Marketing

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
3 Ways to Leverage Hashtags to Enhance Your Brand
Grow Your Business

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Social Media

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
The Better You Know Your Customer, the Better You Can Position Your Brand
Marketing

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Marketing

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Marketing

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
This Old-School Tool Can Help You Create a Positioning Statement
Marketing

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Does Your Company Need a Spotify Playlist?
Marketing

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
3 Tips to Rebrand Without Breaking the Bank
Marketing

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Meet the Man with the Midas Touch
The 'Treps

Meet the Man with the Midas Touch

Yves BĂ©har's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
The 'Treps

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
7 Tips for Naming (or Re-Naming) Your Company
Grow Your Business

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Taglines Are the First Step to Emotionally-Engaged Customers
Marketing

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
10 Must-See Videos on Business, Creativity and Success
The 'Treps

10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Are You Meeting Your Customers' Online Marketing Expectations?
Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Richard Branson on How to Turn a Business Around
Grow Your Business

Richard Branson on How to Turn a Business Around

There are four common problems that come with taking on an established, but faltering, business.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
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