BY Karen LelandBeing the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
BY Jim JosephPositioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
BY Jim JosephGuido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
BY Sara RotmanYour company can't be all things to all people. Read why you might need to walk away from some prospective clients.
BY Jason FellLet us know what you think of the tech company's new logo design.
BY Jim JosephThe fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
BY Kevin AllenIn a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
BY Jim JosephBranding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
BY Jason FellFor better or worse, controversy can draw attention to your brand.
BY Jason AnkenySlice aims to make everyday items both nicer to look at and easier to use.
BY Jim JosephThe celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
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