Branding
Play Video Insights: Creating an Authentic Brand (Video)
'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Play Video YouTube Star iJustine on How to Follow Your Passion (Video)
BY Bryan Elliott
The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
Play Video Seth Godin on Personal Branding (Video)
The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.
Why Your Website Should Cop an Attitude
BY Carol Tice
Here are two businesses that do a good job of taking a tone with customers.
How to Build a Winning Brand
BY Craig Reiss
Create your image, get known and give your customers what they want. Just leave the ego at home.
At South By Southwest, Here's Your To-Do List
BY Jennifer Wang
For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Richard Branson on Winning Customers' Trust
BY Richard Branson
The British billionaire on how his publicity stunts helped build the Virgin brand.
10 Laws of Social Media Marketing
BY Susan Gunelius
For business owners just getting started, a guide to build brand buzz and boost your bottom line.
10 Marketing Trends for 2011
BY Susan Gunelius
From geotargeting to mobile apps and social media, here's what you need to consider now.
Building Your Brand with Social Media
BY Susan Gunelius
Five steps to establishing a credible online presence for your small business.Seven Ways to Incorporate Crowdsourcing Into Your Business
BY Lisa Barone
Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.Common Sense Tips to Keep You From Burning Your Own Brand
BY Lisa Barone
Use social media to interact, engage and have fun, but be smart about it.
The Secrets of Successful Logos
BY Kara Ohngren
How Twitter, Digital Chocolate and SmugMug symbolized their brands.
The Marketing Magic Behind Harry Potter
BY Susan Gunelius
Try these five branding tips from the wizard phenom.
Richard Branson on What They Don't Teach in Business School
BY Richard Branson
The famous British billionaire reflects on company values and building a successful brand.
How to Brand Yourself: An Introduction
BY Dan Schawbel
For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Richard Branson: The Importance of Not Being Earnest
BY Richard Branson
The famous British billionaire says having fun should be an essential part of your business.
Richard Branson on Building a Brand for Your Business
BY Richard Branson
The celebrity entrepreneur answers questions on how marketing can increase sales, and other small-business topics.
Using Sizzle Reels to Brand and Market Your Business
BY Scott Gerber
11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
BY Craig Reiss
A look inside the successful new media campaign from an old-school brand
How to Send the Right Message
BY Kim T. Gordon
Make over your brand using these smart tips.
10 Ways to Build Your Personal Brand
No matter what industry you're in, a strong identity will help you stand out with customers.Are You Engaging or Interrupting?
BY Susan Gunelius
Why joining online conversations isn't enoughMake Your Product Stand Out--Without Going Broke
BY Diana Ransom
Use these inexpensive design tips to set yourself apart from the competition.
Is Your Company Cool Enough?
BY Pattie Simone
In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.Rebranding Lessons From Aol.2
BY Aaron Kwittken
Makeovers can boost a dying brand--the key is communications coupled with real changes.Ads by Google
60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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