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Branding

How to Be the Brand You Always Wanted to Be

How to Be the Brand You Always Wanted to Be

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Every decision you make affects your personal brand.
October 11, 2013 in Branding
5 Branding Tips to Supercharge Your Sales

5 Branding Tips to Supercharge Your Sales

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Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
October 9, 2013 in Branding
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

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Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
October 4, 2013 in Branding
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

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Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
October 3, 2013 in Branding
Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google

Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google

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Winners of the Mission Main Street Grants program will each receive a $250,000 grant and a two-day trip to Google's headquarters for a small-business marketing workshop.
October 2, 2013 in Branding
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

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Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
October 1, 2013 in Branding
How to Attract the Right Clients and Other Must-Read Business Tips

How to Attract the Right Clients and Other Must-Read Business Tips

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A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
September 28, 2013 in Branding
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

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Whether you like it or not, you are your very own brand. Here's how to make the most of it.
September 26, 2013 in Branding
Why Pre-Filtering Clients Is Essential to Your Success

Why Pre-Filtering Clients Is Essential to Your Success

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Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
September 25, 2013 in Branding
Richard Branson on Building Brand Loyalty

Richard Branson on Building Brand Loyalty

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The Virgin CEO shares how he was able to build a company culture based on customer service.
September 23, 2013 in Branding
Tell Us: Is Intellectual Property Even Property at All?

Tell Us: Is Intellectual Property Even Property at All?

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Businesses spend a lot of time and money fretting over patent issues, but perhaps the concept of intellectual property as a whole needs to be re-examined.
September 19, 2013 in Branding
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

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Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
September 19, 2013 in Branding
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

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The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
September 14, 2013 in Branding
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

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Let us know what you think of the tech company's new logo design.
September 5, 2013 in Branding
10 Big Brand Logo Transformations

10 Big Brand Logo Transformations

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Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
August 29, 2013 in Branding
5 Signs that You Need a New Logo

5 Signs that You Need a New Logo

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Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
August 16, 2013 in Branding
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

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The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
August 16, 2013 in Branding
Will SXSW Successfully Extend Its Brand?

Will SXSW Successfully Extend Its Brand?

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South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
August 15, 2013 in Branding
What Your Company Logo Says About Your Brand (Infographic)

What Your Company Logo Says About Your Brand (Infographic)

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In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
August 11, 2013 in Branding
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

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The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
August 7, 2013 in Branding

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

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Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
July 19, 2013 in Branding
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

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For better or worse, controversy can draw attention to your brand.
July 17, 2013 in Branding
Is Apple Still the King of Consumer Design?

Is Apple Still the King of Consumer Design?

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While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
July 17, 2013 in Branding
The Company Giving Common Objects a Sleek New Design

The Company Giving Common Objects a Sleek New Design

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Slice aims to make everyday items both nicer to look at and easier to use.
July 3, 2013 in Branding
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

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The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
June 24, 2013 in Branding
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

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Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
June 19, 2013 in Branding
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