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Branding

Insights: Creating an Authentic BrandPlay Video

Insights: Creating an Authentic Brand (Video)

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
May 20, 2011 in Branding
YouTube Star iJustine on How to Follow Your PassionPlay Video

YouTube Star iJustine on How to Follow Your Passion (Video)

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The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
May 12, 2011 in Branding
Seth Godin on Personal BrandingPlay Video

Seth Godin on Personal Branding (Video)

The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.
May 4, 2011 in Branding
Why Your Website Should Cop an Attitude

Why Your Website Should Cop an Attitude

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Here are two businesses that do a good job of taking a tone with customers.
April 18, 2011 in Branding
How to Build a Winning Brand

How to Build a Winning Brand

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Create your image, get known and give your customers what they want. Just leave the ego at home.
March 22, 2011 in Branding
At South By Southwest, Here's Your To-Do List

At South By Southwest, Here's Your To-Do List

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For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
March 10, 2011 in Branding
Richard Branson on Winning Customers' Trust

Richard Branson on Winning Customers' Trust

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The British billionaire on how his publicity stunts helped build the Virgin brand.
March 1, 2011 in Branding
10 Laws of Social Media Marketing

10 Laws of Social Media Marketing

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For business owners just getting started, a guide to build brand buzz and boost your bottom line.
February 16, 2011 in Branding
10 Marketing Trends for 2011

10 Marketing Trends for 2011

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From geotargeting to mobile apps and social media, here's what you need to consider now.
January 12, 2011 in Branding
Building Your Brand with Social Media

Building Your Brand with Social Media

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Five steps to establishing a credible online presence for your small business.
January 5, 2011 in Branding

Seven Ways to Incorporate Crowdsourcing Into Your Business

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Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
December 17, 2010 in Branding

Common Sense Tips to Keep You From Burning Your Own Brand

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Use social media to interact, engage and have fun, but be smart about it.
December 17, 2010 in Branding
The Secrets of Successful Logos

The Secrets of Successful Logos

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How Twitter, Digital Chocolate and SmugMug symbolized their brands.
December 9, 2010 in Branding
The Marketing Magic Behind Harry Potter

The Marketing Magic Behind Harry Potter

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Try these five branding tips from the wizard phenom.
November 22, 2010 in Branding
Richard Branson on What They Don't Teach in Business School

Richard Branson on What They Don't Teach in Business School

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The famous British billionaire reflects on company values and building a successful brand.
November 15, 2010 in Branding
How to Brand Yourself: An Introduction

How to Brand Yourself: An Introduction

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For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
November 2, 2010 in Branding
Richard Branson: The Importance of Not Being Earnest

Richard Branson: The Importance of Not Being Earnest

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The famous British billionaire says having fun should be an essential part of your business.
October 20, 2010 in Branding
Richard Branson on Building a Brand for Your Business

Richard Branson on Building a Brand for Your Business

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The celebrity entrepreneur answers questions on how marketing can increase sales, and other small-business topics.
October 15, 2010 in Branding
Using Sizzle Reels to Brand and Market Your Business

Using Sizzle Reels to Brand and Market Your Business

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11 tips for producing short videos that will captivate your audience, spread your message and increase sales
August 23, 2010 in Branding
Five Lessons from the Old Spice Man

Five Lessons from the Old Spice Man

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A look inside the successful new media campaign from an old-school brand
August 20, 2010 in Branding
How to Send the Right Message

How to Send the Right Message

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Make over your brand using these smart tips.
July 27, 2010 in Branding
10 Ways to Build Your Personal Brand

10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
June 2, 2010 in Branding

Are You Engaging or Interrupting?

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Why joining online conversations isn't enough
May 25, 2010 in Branding

Make Your Product Stand Out--Without Going Broke

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Use these inexpensive design tips to set yourself apart from the competition.
May 20, 2010 in Branding
Is Your Company Cool Enough?

Is Your Company Cool Enough?

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In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
April 26, 2010 in Branding

Rebranding Lessons From Aol.2

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Makeovers can boost a dying brand--the key is communications coupled with real changes.
March 22, 2010 in Branding
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60 Second Solutions

Using Apps to Connect with Employees

Using Apps to Connect with Employees

It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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