To create effective content, brand promotion must take a back seat to the customer's interests.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
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Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
We asked for your favorite company logo any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
How your startup uses language to shape the customer experience says a lot about what it believes in.
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Here is a common sense approach to branding for small businesses.
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
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