Small businesses should get to know their clientele when crafting their strategy.
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Starting a Business
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
The search for the Leading Logos of 2014 is on. Send us your favorites.
Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
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