A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Three-quarters of adults say they look for long-term commitment from the brands in their life. But they arent easily won over. As an entrepreneur, you are going to have to work for it.
Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
As of late, Sir Richard Bransons airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
To do it right, you'll need to find a way that serves your vision while also supporting others.
Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
A purpose should be a natural extension of your brand, whatever you decide it to be.
A look at three businesses that are reprogramming you to shop smarter.
Elevate your company's bottom line by realizing your brand's full potential.
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
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