Evaluating Your Idea
Zach Smith of Gtrot talks about the company's changing vision and how the founders keep their eyes on the prize.
Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.
How to make your office project a professional image for your business, and a look at products to help you do it.
Bring on the boomers. Consider this advice when designing a store where boomers are the customers.
In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Four retailers illustrate how digital signs can help attract customers and boost revenue.
The recession may be over, but the lessons learned from that dark period will be hard to forget.
Consider these three lessons to learn from Apple Stores to enhance your customer experiences in your store or office.
How to light your retail space to the best effect without breaking the bank.
Careful planning can head off potential problems with your retail space before it's too late.
Exploring New Markets
Young entrepreneur Peter Crabtree became an upscale chocolatier in 2005. When that didn't take off, he changed the business to an entirely new concept.
Like many companies, Pandora doesn't just want to make a buck. The company also aims to turn being a musician into a middle-class job.
The future of entrepreneurship is bright, but there are roadblocks. At SXSW, Steve Case explains the potential and the perils.
Some retailers find they need a bricks-and-mortar store, not just an online site, to thrive.
See how Rachel Shechtman is bringing a magazine-like approach -- and advertisers -- into her retail shop.
Don't miss out on knowing about 'The Next Big Thing' first. Over the next five days, we'll fill you in on all the mayhem that is SXSW Interactive.
In this 'Trep Talk Extra, the multimillionaire young entrepreneur explains why you don't need a new idea to launch a successful startup.
Serial entrepreneur Jen Groover on making sure your business ideas aren't stolen as you seek out help and advice for your startup.
After a near-accident while training for a marathon, an entrepreneur develops a line of identification gear for outdoor athletes.
Leveraging the benefits of their training and specialized resources, military veterans are increasingly turning to entrepreneurship. Here's a look at their battle plans.
Evaluating Your Idea
To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
As Fashion Week kicks off, we sat down with the man behind brands like Tory Burch and Monika Chiang to find out what it takes to make it in the business.
From 'Top Chef Masters' to food trucks, this restaurateur continues to reinvent herself.
The owners of social-buying site Fab.com discuss how they came to the decision to shut down their old venture -- and focus on their new one. Here are their three tips for how to pivot.
Handywoman Beth Allen launches a company that's part fix-it business and part tool school to help women with home repairs.
Check out 7 startups you can launch for next to nothing.
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By Entrepreneur Press and Eileen Figure Sandlin More Info