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Distribution and Licensing

Distribution and Licensing Articles and Videos

Thinking Outside the Big Box

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Check out these alternatives to major retail stores that can help your new product reach your target audience.
February 19, 2007 in Distribution and Licensing

Product Licensing Basics

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What does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.
February 2, 2007 in Distribution and Licensing

Licensing Your Product

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If you've got a fab product but need help selling it, look into licensing.
October 10, 2006 in Distribution and Licensing

Licensing Your Invention vs. Going Into Business

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Have an idea but not sure what to do with it? Our expert explains which money-making option is right for you.
December 12, 2005 in Distribution and Licensing

Put a Lid on It!

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An infomercial for this inventor's snappy new food containers helped her seal the deal with a large retailer.
December 1, 2005 in Distribution and Licensing

Taking License

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It pays to do your homework before signing a licensing agreement.
December 1, 2004 in Distribution and Licensing

Breath of Fresh Air

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How do you sell buyers on an invention that creates a new product category?
October 1, 2004 in Distribution and Licensing

Private Matters

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Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.
September 1, 2004 in Distribution and Licensing

All Fired Up

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With the right marketing plan, your product will blaze trails across the globe.
July 1, 2004 in Marketing Your Invention

Make Your Mark

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Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
May 1, 2004 in Marketing Your Invention

The Big Picture

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The right licensing agreement can be the missing piece of the big-business puzzle.
November 1, 2003 in Marketing Your Invention

Hand in Hand

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If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
August 1, 2003 in Distribution and Licensing

Less Is More

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Believe it or not, setting your sights a little lower could be the key to marketing your new product.
August 1, 2003 in Marketing Your Invention

Finning the Flames

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With a flash of creativity, you can swim circles around the competition.
July 1, 2003 in Marketing Your Invention

A Novel Dilemma

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To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
June 1, 2003 in Marketing Your Invention

Let's Make a Deal

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Licensing your idea to a bigger company can mean fewer hassles--and a lot more money in your pocket.
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