Distribution and Licensing
Prove that your product is a low-risk investment.
Distribution and Licensing Articles and Videos
What does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.
If you've got a fab product but need help selling it, look into licensing.
Have an idea but not sure what to do with it? Our expert explains which money-making option is right for you.
An infomercial for this inventor's snappy new food containers helped her seal the deal with a large retailer.
It pays to do your homework before signing a licensing agreement.
How do you sell buyers on an invention that creates a new product category?
Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.
With the right marketing plan, your product will blaze trails across the globe.
Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
The right licensing agreement can be the missing piece of the big-business puzzle.
If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
Believe it or not, setting your sights a little lower could be the key to marketing your new product.
With a flash of creativity, you can swim circles around the competition.
To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.