Distribution and Licensing

Distribution and Licensing Articles and Videos

Distribution and Licensing

Product Licensing Basics

What does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.
Distribution and Licensing

Licensing Your Product

If you've got a fab product but need help selling it, look into licensing.
Distribution and Licensing

Licensing Your Invention vs. Going Into Business

Have an idea but not sure what to do with it? Our expert explains which money-making option is right for you.
Distribution and Licensing

Put a Lid on It!

An infomercial for this inventor's snappy new food containers helped her seal the deal with a large retailer.
Distribution and Licensing

Taking License

It pays to do your homework before signing a licensing agreement.
Distribution and Licensing

Breath of Fresh Air

How do you sell buyers on an invention that creates a new product category?
Distribution and Licensing

Private Matters

Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.
Marketing Your Invention

All Fired Up

With the right marketing plan, your product will blaze trails across the globe.
Marketing Your Invention

Make Your Mark

Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
Marketing Your Invention

The Big Picture

The right licensing agreement can be the missing piece of the big-business puzzle.
Distribution and Licensing

Hand in Hand

If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
Marketing Your Invention

Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.
Marketing Your Invention

Finning the Flames

With a flash of creativity, you can swim circles around the competition.
Marketing Your Invention

A Novel Dilemma

To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
Distribution and Licensing

Let's Make a Deal

Licensing your idea to a bigger company can mean fewer hassles--and a lot more money in your pocket.
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