Finding Customers

Simple Ways to Master Technology and Create True Fans
Marketing

Simple Ways to Master Technology and Create True Fans

How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
The Science of Building Buyer Personas (Infographic)
Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One-Week Road Test to See If You're Entrepreneurial Material
Leadership

The One-Week Road Test to See If You're Entrepreneurial Material

You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
How to Make Someone Want to Do Business With You
Grow Your Business

How to Make Someone Want to Do Business With You

Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
For a Winning Product Launch, Address Genuine Customer Needs
Starting a Business

For a Winning Product Launch, Address Genuine Customer Needs

To successfully unveil a new entry in the marketplace, figure out how to best solve people's problems.
5 Ways To Get Prospective Customers to Choose You
Grow Your Business

5 Ways To Get Prospective Customers to Choose You

As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Early Adopters Are Great, But They Aren't Most Customers
Starting a Business

Early Adopters Are Great, But They Aren't Most Customers

This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Capturing Repeat Customers Is the Magic of Growth Hacking
Marketing

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
How Entrepreneurs Can Benefit From Frugal Experiments
Grow Your Business

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
4 Ways to Make Your Business a Powerful Customer Magnet
Marketing

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Apple Wants to Expand Its Footprint in the Workplace
Technology

Apple Wants to Expand Its Footprint in the Workplace

In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Grow Your Business

Smoke and Mirrors: How to Sell Without Selling

Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
Marketing

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
How to Get an Enormous User Base Without Spending a Dime on Marketing
Grow Your Business

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
6 Ways to Land Your First Client
Marketing

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
Starting a Business

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Don't Ask for Money Until You Assemble a Focus Group
Grow Your Business

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Marketing

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Grow Your Business

6 Key Questions You Need to Answer Before Pitching an Enterprise Client

The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
How to Regroup When You've Lost Your Way
Grow Your Business

How to Regroup When You've Lost Your Way

Should your company falter, here's how you can get it back on track.
What to Do When You Lose a Client
Grow Your Business

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
The 'Treps

5 Fundamentals Successful Entrepreneurs Build Into Their Strategy

Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
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