Growth Strategies

The 5 Things Gen Y Really Cares About in a Job
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The 5 Things Gen Y Really Cares About in a Job

Millennials crave purpose, growth and connection, and it has to be real.
How Fair Trade Went From a Crazy Coffee Concept to a Global Sustainability Trend
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How Fair Trade Went From a Crazy Coffee Concept to a Global Sustainability Trend

When Paul Rice initially brought his idea for Fair Trade certified products to suppliers in the U.S., they either met him with intense skepticism or rejected him outright. Today, his model is flourishing.
Iterate or Eliminate? When You Need to Go Back to the Drawing Board.
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Iterate or Eliminate? When You Need to Go Back to the Drawing Board.

When do you stick with an idea, and when do you eliminate it altogether? As an entrepreneur, this can be a life-or-death decision for your startup.
Choices Can Become Overwhelming, So Make It Easier for Customers
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Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
3 Questions Every Business Owner Needs to Ask Themselves In July
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3 Questions Every Business Owner Needs to Ask Themselves In July

With summer in full swing and the start of the third quarter, it's time to take an honest look at your progress.
Richard Branson's 5 Fashion Startup Secrets They Don't Teach You in Business School
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Richard Branson's 5 Fashion Startup Secrets They Don't Teach You in Business School

It can be difficult to make an impact in the fashion industry, but following these steps will get you off to the right start.
The Science Behind Why Small Teams Work More Productively
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The Science Behind Why Small Teams Work More Productively

A look inside Jeff Bezos’ two pizza rule and what you can learn from it.
5 Ways to Woo Customers With Special Attention
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5 Ways to Woo Customers With Special Attention

Adding personalized touches to customer interactions can help not only develop a strong relationship but also snag future sales.
How to Spot the Ideal Franchise Opportunity for You
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How to Spot the Ideal Franchise Opportunity for You

No franchise is perfect, but some can come pretty close -- you just have to go in with your eyes open.
Take a Page From Hollywood, Improv Your Next Brainstorming Session
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Take a Page From Hollywood, Improv Your Next Brainstorming Session

Actors often improvise during scenes. Entrepreneurs should be imploring this same tactic for brainstorming sessions.
4 Motivating TED Talks to Help You Bounce Back From Failure
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4 Motivating TED Talks to Help You Bounce Back From Failure

If you at first you don’t succeed, dust yourself off and TED again. These inspiring talks will get you back on your feet in no time.
What Do Great Leaders Discuss With Their Employees?
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What Do Great Leaders Discuss With Their Employees?

Research shows a great return on the time spent by bosses talking directly with their staffers. Here are four conversations you could have.
Here is One Way to Grow Your Customer Base
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Here is One Way to Grow Your Customer Base

Getting customers to notice your startup in a sea of competitors can be tough. Using the ‘roll-up’ strategy, entrepreneurs are able to acquire new customers -- quickly.
Making the Jump From Employee to Owner
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Making the Jump From Employee to Owner

How do you all of sudden handle the responsibilities of leading after buying the company you work for?
There Is No Magic Formula for Small-Business Success -- Only This
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There Is No Magic Formula for Small-Business Success -- Only This

It takes hard work to get the best team players engaged in the right tasks and to resolve the inevitable conflicts.
7 Tips to Stay Afloat When Times Get Tough
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7 Tips to Stay Afloat When Times Get Tough

Businesses can survive a cash-flow crunch, but the wrong move can be fatal.
Hire Better Talent With a Big-Data Scientist
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Hire Better Talent With a Big-Data Scientist

This new breed of HR employee will integrate data sets, interpret findings and compare different data sets to make new discoveries.
10 Stories of Unforgettable Customer Service
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10 Stories of Unforgettable Customer Service

Inspirational stories of great people and companies going above and beyond.
This Business Has Been Fiercely Independent Since 1776
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This Business Has Been Fiercely Independent Since 1776

The owners of Connecticut’s Griswold Inn explain why staying family-owned is their plan for business -- for the next 100 years.
Why Unglamorous Consumer Startups Merit Some Investor Love
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Why Unglamorous Consumer Startups Merit Some Investor Love

Tech startups have a hypnotic hold on investors, except for those who pay attention to the numbers.
5 Tips for Turning Uncertainty Into a Competitive Advantage
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5 Tips for Turning Uncertainty Into a Competitive Advantage

The most important tool for managing uncertainty is updated information, shared with everyone who needs to know.
How to Psych Yourself Up to Make That Call
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How to Psych Yourself Up to Make That Call

You can't sell without lifting that receiver, so it's time to embrace your discomfort and find your strength.
The Case for Consumer-Centric Innovation
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The Case for Consumer-Centric Innovation

Finding inventive product ideas from nontraditional sources can help companies stay ahead of the competition.
It's Time to 'Untrain' Your Sales Force
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It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today’s buyers.
Winning is Simpler When You Don't Complicate Things
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Winning is Simpler When You Don't Complicate Things

If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
8 Ways to Make Your Marketing Message Stand Out
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8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
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