Growth Strategies

Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube
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Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube

The video platform is finally considering a paid-subscription option that will allow users to avoid ads.
Generate Great PR on a Shoestring Budget With These 5 Tips
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Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Why Your Sales Forecast Is Disconnected From Reality
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Why Your Sales Forecast Is Disconnected From Reality

The forecast methodology used by most companies only works for some companies. Happily, simpler methods matched to your sales process are more reliable.
4 Signs Your Employer Knows You're Looking to Leave
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4 Signs Your Employer Knows You're Looking to Leave

Employees are more hopeful that they will find a new job than they have been in years. But they're tipping off their employers without even realizing it.
Failure Is Not an Option. It's Required.
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Failure Is Not an Option. It's Required.

A CEO explains the best way to react when a team member makes a mistake.
To Be Successful, Do Only What Matters
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To Be Successful, Do Only What Matters

Popular wisdom says your sphere of influence -- your communications and social network -- should be big. Popular wisdom is wrong.
How to Stay In Touch Without Being Annoying
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How to Stay In Touch Without Being Annoying

Go beyond the holiday card and try these four unconventional ways to connect.
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
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6 Key Questions You Need to Answer Before Pitching an Enterprise Client

The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Lessons From a Family Business That Thrives In the Heartland
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Lessons From a Family Business That Thrives In the Heartland

Entrepreneurship is not simply the frenzy of a startup, it is a set of values that can be passed from one generation to the next.
UPS May Hike Charges for Major Customers for Holiday Package Surges
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UPS May Hike Charges for Major Customers for Holiday Package Surges

The charges could apply to late, unplanned packages or the shipping giant might turn down the business if it threatens disruptions during the peak holiday season.
Why I Redesign the Office Every Week
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Why I Redesign the Office Every Week

The founder of a co-working space reveals the hidden benefits that come from regularly mixing up its composition and flow.
How the Epidemic of Bad Behavior Affects Your Business
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How the Epidemic of Bad Behavior Affects Your Business

Learn about actions your company can take to return to civility in the workplace and minimize rudeness with customers.
The Art of Courting Candidates: Creating a Stellar Startup Interview Experience
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The Art of Courting Candidates: Creating a Stellar Startup Interview Experience

The benchmark of recruitment isn't the number of high-caliber candidates who get a job but the number of unsuccessful candidates who would recommend your company to friends.
This Obsessive Entrepreneur Documented His 955 Rides as a Lyft Driver
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This Obsessive Entrepreneur Documented His 955 Rides as a Lyft Driver

In downtime between launching companies, Greg Muender decided to try on a pink mustache. And he tracked every penny that came and went.
What to Do When Someone Refuses to Take Your Business Card
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What to Do When Someone Refuses to Take Your Business Card

Sometimes, you find yourself in an uncomfortable situation where someone doesn't want to network.
How to Regroup When You've Lost Your Way
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How to Regroup When You've Lost Your Way

Should your company falter, here's how you can get it back on track.
Here is How to Dramatically Improve Revenue and Profitability
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Here is How to Dramatically Improve Revenue and Profitability

All you need to do is focus on your ABCs.
Failure: The Key Ingredient to Winning
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Failure: The Key Ingredient to Winning

Here are five tips to ensure the good days don't go to your head and the bad ones don't go to your heart.
Protect Your Most Valuable Business Assets
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Protect Your Most Valuable Business Assets

In the early stages of creating an enterprise, your most vital property is the big idea, invention or innovation. Here's how to safeguard it.
6 Critical Steps to Succeeding in an Untapped Industry
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6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Just Sticking Around for the Food? Why Company Culture Matters More Than Perks.
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Just Sticking Around for the Food? Why Company Culture Matters More Than Perks.

One CEO reports on how fostering a family atmosphere spurs productivity and flexibility among members of his team.
4 Reasons Sharing Performance Metrics Will Accelerate Your Business
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4 Reasons Sharing Performance Metrics Will Accelerate Your Business

An entrepreneur makes his case for the efficiency of dashboards to inspire engagement, productivity and results.
Barbara Corcoran's Essential Shark Tools for Success
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Barbara Corcoran's Essential Shark Tools for Success

A real estate executive learns firsthand from an industry icon how to bootstrap a business, be a strong seller, attempt balance and recover from any hard knocks.
Claim to Be the Uber of X. Enliven Your Company With the Right Analogy.
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Claim to Be the Uber of X. Enliven Your Company With the Right Analogy.

Give your startup some inspiration by modeling it after a successful enterprise. This will help you explain your business to outsiders and provide insights for future direction.
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