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Inventing

Come Together

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Two heads are better than one, so why not use a joint venture to get your invention off the ground?
February 1, 2005 in Inventing

Taking License

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It pays to do your homework before signing a licensing agreement.
December 1, 2004 in Distribution and Licensing

Breath of Fresh Air

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How do you sell buyers on an invention that creates a new product category?
October 1, 2004 in Distribution and Licensing

Beyond the Big Idea

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You've got a million-dollar idea; now all you need is a strategy to make it marketable. These inventors brought their ideas to life--and hit it big. Find out how they made it happen.
October 1, 2004 in Product Development

Recipe for Success

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Smart partnering can transform a lone inventor into a market force.
September 1, 2004 in Product Development

Private Matters

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Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.
September 1, 2004 in Distribution and Licensing

All Fired Up

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With the right marketing plan, your product will blaze trails across the globe.
July 1, 2004 in Marketing Your Invention

Make Your Mark

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Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
May 1, 2004 in Marketing Your Invention

Startup Capital for Investors

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How to raise the cash you need to boost your product off the ground
May 1, 2004 in Product Development

The Name Game

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Want to expand your trademark globally? Watch your step—or you'll be putting your name on the line.
April 1, 2004 in Protecting Your Idea

Put It to the Test

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Want to see if your product will be a hit? A trial run on eBay can shed some light on the subject.
April 1, 2004 in Product Development

Sky's the Limit

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Think your product has limited appeal? It may have more potential than you know.
April 1, 2004 in Product Development

The Cost Is Clear

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Or is it? Keep manufacturing costs in check so you can compete with the big names.
March 1, 2004 in Product Development

Keep It Simple

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You don't need a mammoth staff or an elaborate office to make millions from your invention.
February 1, 2004 in Inventing

A Fair to Remember

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Exhibiting at a trade show or fair can make your new product unforgettable-if you do it right.
February 1, 2004 in Inventing

Waking Up a Tired Idea

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How you can revolutionize a stagnant product on a limited budget and still win over your target market
December 1, 2003 in Inventing

Spilling the Beans?

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Learn how to reveal just enough about your business idea to get the help you need.
November 1, 2003 in Protecting Your Idea

The Big Picture

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The right licensing agreement can be the missing piece of the big-business puzzle.
November 1, 2003 in Marketing Your Invention

All Systems Go

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Here's how to get sales of your new product off the ground, using the Internet as your launching pad.
October 1, 2003 in Inventing

Send in the Clones

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Will competitors' knockoffs destroy your products' edge? Not if you don't let them.
September 1, 2003 in Protecting Your Idea

Hand in Hand

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If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
August 1, 2003 in Distribution and Licensing

Less Is More

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Believe it or not, setting your sights a little lower could be the key to marketing your new product.
August 1, 2003 in Marketing Your Invention

Finning the Flames

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With a flash of creativity, you can swim circles around the competition.
July 1, 2003 in Marketing Your Invention

A Novel Dilemma

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To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
June 1, 2003 in Marketing Your Invention

Let's Make a Deal

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Licensing your idea to a bigger company can mean fewer hassles--and a lot more money in your pocket.

It's in the Mail

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How do you find the best mail order catalog for your product-and get it in the door?
April 1, 2003 in Distribution and Licensing
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