Inventing

Inventing

Top Honors

Winning a contest can catapult your invention into the mainstream.
Inventing

Marketing Tips for Launching a New Product

Follow these seven steps to successfully introduce and market your latest product or service.
Inventing

It's in the Mail

How to land your product on the pages of a catalog
Inventing

Come Together

Two heads are better than one, so why not use a joint venture to get your invention off the ground?
Distribution and Licensing

Taking License

It pays to do your homework before signing a licensing agreement.
Product Development

Beyond the Big Idea

You've got a million-dollar idea; now all you need is a strategy to make it marketable. These inventors brought their ideas to life--and hit it big. Find out how they made it happen.
Distribution and Licensing

Breath of Fresh Air

How do you sell buyers on an invention that creates a new product category?
Product Development

Recipe for Success

Smart partnering can transform a lone inventor into a market force.
Distribution and Licensing

Private Matters

Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.
Marketing Your Invention

All Fired Up

With the right marketing plan, your product will blaze trails across the globe.
Product Development

Startup Capital for Investors

How to raise the cash you need to boost your product off the ground
Marketing Your Invention

Make Your Mark

Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
Product Development

Put It to the Test

Want to see if your product will be a hit? A trial run on eBay can shed some light on the subject.
Product Development

Sky's the Limit

Think your product has limited appeal? It may have more potential than you know.
Protecting Your Idea

The Name Game

Want to expand your trademark globally? Watch your step—or you'll be putting your name on the line.
Product Development

The Cost Is Clear

Or is it? Keep manufacturing costs in check so you can compete with the big names.
Inventing

A Fair to Remember

Exhibiting at a trade show or fair can make your new product unforgettable-if you do it right.
Inventing

Keep It Simple

You don't need a mammoth staff or an elaborate office to make millions from your invention.
Inventing

Waking Up a Tired Idea

How you can revolutionize a stagnant product on a limited budget and still win over your target market
Protecting Your Idea

Spilling the Beans?

Learn how to reveal just enough about your business idea to get the help you need.
Marketing Your Invention

The Big Picture

The right licensing agreement can be the missing piece of the big-business puzzle.
Inventing

All Systems Go

Here's how to get sales of your new product off the ground, using the Internet as your launching pad.
Protecting Your Idea

Send in the Clones

Will competitors' knockoffs destroy your products' edge? Not if you don't let them.
Distribution and Licensing

Hand in Hand

If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
Marketing Your Invention

Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.
Marketing Your Invention

Finning the Flames

With a flash of creativity, you can swim circles around the competition.
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