Marketing

Finding Prospects

Are You Wasting Time Waiting for Miracles?

A full pipeline won't fall into your lap--you have to make it happen.
FTC Aims to Uproot Deception
Online Marketing

FTC Aims to Uproot Deception

The new social media policy makes transparency paramount.
Make the Sale

Flip 'I Hate' to 'I Love' to Sell

5 tips for sales professionals who want to love their job.
Advertising 101

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Customer Loyalty and Retention

Focus on Core Customers

Be committed to them, and they'll deliver new clients to you.
Online Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Branding

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Finding Prospects

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
Customer Service

Keep Your Regulars Happy

10 tips to keep your regulars coming back--and for picking up new ones along the way
2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Finding Customers

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Closing the Sale

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Online Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
Sales Techniques

Do a Sales Job on Yourself

Resolve to put your customers' interests first and watch your sales increase.
Customer Service

Save the Sale With Service

5 strategies for polishing and protecting your customer-service reputation
Online Marketing

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
Customer Service

Adding Value: The Future of Marketing

Cut through the advertising noise by marketing with meaning.
Marketing

Quiz: Do You Need a Marketing Makeover?

Ask these questions to learn whether your marketing strategy needs a tune-up.
Customer Service

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Online Marketing

Give Your Website a Personal Touch

Use these 3 tips to connect with your online customers.
Online Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Online Marketing

Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of 'social media terrorism.'
Low-Cost Ideas

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Sales Techniques

Do the Math on Discounts

What small-business owners should know before slashing prices.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
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