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Marketing

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
December 15, 2006 in Marketing Basics

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
December 6, 2006 in Online Marketing

Logo Design Basics

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Craft your logo carefully because what it looks like says a lot about your business.
December 6, 2006 in Branding

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
December 5, 2006 in Advertising 101
Positioning: Setting Your Business Apart

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
December 5, 2006 in Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
December 5, 2006 in Advertising 101

Boost Sales by 10 Percent

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Grow your bottom line by pumping up individual sales.
December 1, 2006 in Closing the Sale

3 Word-of-Mouth Marketing Tactics

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And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
December 1, 2006 in Finding Customers

Getting Over a Bad Deal

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So you made a bad deal. Learn from it, and move on.
December 1, 2006 in Sales Techniques

Making Your Marketing Message Stick

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What keeps your message in the minds of consumers?
December 1, 2006 in Marketing Basics

How to Market to Middle-Class Consumers

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The middle class is scaling back, but you need not pay the price.
December 1, 2006 in Tips from Experts

Sell to Other Entrepreneurs

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Other small businesses could be some of your site's best customers.

Get Published and Get Attention

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Draw in new business by writing a helpful, well-researched web article.

E-Mail Marketing for the Holidays

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Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
December 1, 2006 in Online Marketing

Stay Energized When Selling

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Everyone gets burned out at times, but you can take steps to recharge.
December 1, 2006 in Sales

Low-Cost Marketing Trends for 2007

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Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
November 29, 2006 in Guerrilla Marketing

Improving Online Customer Service

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If your orders are down, you might need to boost your e-commerce customer service.
November 21, 2006 in Customer Service

PR Trends: A Press Release for Social Media

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The traditional press release gets a makeover to appeal to the newest online media outlets.
November 15, 2006 in Public Relations

Advertising Trends: Pushing Past Media Overload

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Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
November 15, 2006 in Advertising

Networking Trends: Education and Technology Are Key

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The relatively new formal networking arena is poised to grow in importance--and entrepreneurs are still leading the way.
November 14, 2006 in Networking

10 Marketing Trends to Watch in 2007

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An inside look at the latest marketing trends that'll help you boost your business in the coming year
November 10, 2006 in Marketing

E-Mail Gets Bigger by Going Smaller

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As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
November 8, 2006 in Online Marketing

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

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As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
November 8, 2006 in Online Marketing

Branding Trends: Delivery Channels Take the Lead

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The hot ways to enhance your brand involve new media, but business branding basics are still in style.
November 3, 2006 in Branding

Bridge the Gap

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Bringing your contacts together not only helps them--it helps you, too.
November 1, 2006 in Finding Prospects

'Tis the Season

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Get into the holiday marketing spirit with these expert tips.
November 1, 2006 in Marketing Ideas
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The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the tow...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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