Marketing

The Biggest SEO Mistake: Spamming
SEO | Search Engine Optimization

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
5 Easy Steps to Measure Social Media Campaigns
Social Media

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Can You Sell Your Customers in Zero Seconds?
Sales

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.
When It Comes to Networking, Farmers Will Always Beat Hunters
Networking

When It Comes to Networking, Farmers Will Always Beat Hunters

Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
Marketing Math: What's a New Customer Really Worth?
Growing Your Business

Marketing Math: What's a New Customer Really Worth?

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
LinkedIn Fans Rejoice: Your iPad App Has Arrived
Apps & Software

LinkedIn Fans Rejoice: Your iPad App Has Arrived

The popular business networking site has created an app for Apple's tablet.
Green Power: A Low-Cost Boost to Your Brand and Bottom Line
Going Green

Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
How to Create Buzz on No Budget
Starting a Business

How to Create Buzz on No Budget

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
3 Ways Gamification Can Make Marketing More Fun
Websites

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
5 Ways to Build a Solid Email Marketing List
Online Marketing

5 Ways to Build a Solid Email Marketing List

Keeping in touch with your best prospects will draw them back to your website to buy.
Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
With Social Media, Kick Off Your Conservative Pants
Social Media

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
YouTube to Give Away $50 Million in Free Advertising for New Video Program
Selling Online

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?
Grow Your Business

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Social Advertising: Like, Share, Retweet ... Buy?
Advertising

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
When Outsourcing Social Media Marketing Makes Sense
Social Media

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Want Better Twitter Results? Try These Effective Types of Tweets
Social Media

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
When It Comes to Successful Networking, Everyone Wants to Get Along
Networking

When It Comes to Successful Networking, Everyone Wants to Get Along

Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
How Social Media Saved a Hollywood Landmark
Social Media

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Starting Lean: Selling a Vision
Marketing

Starting Lean: Selling a Vision

Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Three Tips for Drawing Even More Traffic from Pinterest
Social Media

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Seven Tips for Coping with Customer Questions
Customer Loyalty and Retention

Seven Tips for Coping with Customer Questions

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
The 10-Minute Website Builder
Online Marketing

The 10-Minute Website Builder

Stake your claim on the web before finishing your coffee.
Facebook May Have Finally Nailed Local Offers
Social Media

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
From Pinterest to Gumroad, 19-Year-Old Sahil Lavingia on His Trek Through Silicon Valley
Young Entrepreneurs

From Pinterest to Gumroad, 19-Year-Old Sahil Lavingia on His Trek Through Silicon Valley

We spoke with the young entrepreneur about his experience as a founding team member at Pinterest and his new company Gumroad.
'Hunger Games' Good for Business
Marketing

'Hunger Games' Good for Business

Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours.
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