Marketing

Why Facebook's Friends May Fade
Customer Service

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Five Ways to Improve Your Website -- Now
SEO | Search Engine Optimization

Five Ways to Improve Your Website -- Now

If visitors to your site click away within seconds, use these tips to help fix that problem.
A Franchise Thanksgiving
Marketing

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Your Customers Are Talking. Are You Listening?
Online Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
20 Ways to Make the Most of Your Posts and Tweets
Online Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Break Through the Online Noise With 'Likes'
Marketing

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
Small Business Lessons from Netflix's Pricing Debacle
Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
A Contrarian's View on QR Code Marketing
Marketing

A Contrarian's View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Five to Follow on Twitter for Mobile 'Treps
Social Media

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
The Power of Harry Potter's Marketing Potion
Marketing Ideas

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Taking the Pain Out of Search Engine Marketing
Online Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Harry Potter By the Numbers
Marketing Ideas

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Report: Facebook Users are a Trusting Bunch
Social Media

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Guy Kawasaki on Gaining Customer Trust
Tips from Experts

Guy Kawasaki on Gaining Customer Trust

The venture capitalist and business author shares tips on customer service.
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'
Online Marketing

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Why Guy Kawasaki Is Enchanted With the Ford Mustang
Marketing Basics

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Guy Kawasaki on Writing an Effective Mission Statement
Marketing Basics

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Guy Kawasaki on Why He's a Justin Bieber Fan
Marketing Basics

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Enchant and Engage More Customers With Social Media
Customer Loyalty and Retention

Enchant and Engage More Customers With Social Media

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
Five Ways You Can Get Started With QR Code Marketing
Online Marketing

Five Ways You Can Get Started With QR Code Marketing

Quick response codes are getting a lot of positive buzz these days. Can they bring some to your business?
Google+ Isn't Ready For Business
Online Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
How Introverts Can Be Better Networkers
Networking

How Introverts Can Be Better Networkers

Follow these tips to help break the ice in social situations and get on your way to forging lasting business relationships.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet
Online Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Employees Get Performance Reviews, Why Not Customers?
Sales Techniques

Employees Get Performance Reviews, Why Not Customers?

Sharing your data in an annual meeting can be a good way to build stronger relationships with customers and increase sales.
Insights: Foursquare's Dennis Crowley on Mobile Marketing
Low-Cost Ideas

Insights: Foursquare's Dennis Crowley on Mobile Marketing

The co-founder of the popular mobile app offers tips for marketers looking to get the most out of Foursquare.
Marketing

Building Your Online Presence

For today's entrepreneurs, creating an online presence has never been more important. The digital marketing experts on our Team Digital will answer questions and engage in debate about the best strategies when it comes to building an online reputation.
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