To ramp up your young company's social-media presence, let your personality shine.
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Grow Your Business
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
We spoke with the young entrepreneur about his experience as a founding team member at Pinterest and his new company Gumroad.
Customer Loyalty and Retention
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
Google's social network takes cues from Facebook and Twitter for its new look.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Some real-world examples of how companies have successfully used these tactics and how you can too.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
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