Marketing

Google Hangout: Kick Up Your Online Marketing With This Expert Advice
Marketing

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
5 Factors Breaking Your B2B Content Marketing Budget
Marketing

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Foster Organic Traffic in a Crowded Internet With These 6 Steps
Marketing

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
The Fake Followers of Major U.S. Retailers (Infographic)
Social Media

The Fake Followers of Major U.S. Retailers (Infographic)

Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
Marketing 101: The Art of Storytelling
Marketing

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
What Angry Birds Can Teach Old Sales Pros About New Sales Tricks
Marketing

What Angry Birds Can Teach Old Sales Pros About New Sales Tricks

Sales veterans, don't endure a Willy Loman twilight. Get the knack for social media and you'll dream of what you might have done with it back-in-the-day.
5 Ways to Make Sure Your Emails Get Opened (Infographic)
Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
The Great News About the Spread of Good News
Social Media

The Great News About the Spread of Good News

Social media is a powerful tool that is transforming culture, changing how we see things, interacting with each other and connecting with each other on a daily basis.
How to Build a Digital Reputation When You Have No Time
Marketing

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
My Business Partner, My Spouse -- The View From the Husband's Side
Marketing

My Business Partner, My Spouse -- The View From the Husband's Side

The other half of a leadership and marketing consulting firm describes the keys to running a business with the person you married.
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Marketing

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
How to Ask Influencers for a Favor (And Actually Get It)
Social Media

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
5 Keys to Increasing Your Influence on Social Media
Social Media

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
There Are No Shortcuts to Success in Social Media
Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Marketing

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Convincing Naysayers to Adopt New Technology
Marketing

Convincing Naysayers to Adopt New Technology

In delivering a business pitch about a novel invention, be sure to bolster your presentation with facts and know your audience.
The Secrets to Making an Explainer Video Stand Out
Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Facebook Reportedly Weighing Integration of Uber Into Messenger App
Social Media

Facebook Reportedly Weighing Integration of Uber Into Messenger App

Preliminary discussions between Mark Zuckerberg and Travis Kalanick point to the social network's stated desire to diversify and monetize its messaging platform.
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Marketing

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business’s message across.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Marketing

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
Social Media

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Become a Better Blogger Today With These 4 Actions
Marketing

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.
9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online
Marketing

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
What You Can Do About the Decline of Social Marketing on Facebook
Social Media

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Develop an Effective Marketing Plan by Answering 3 Questions
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Navigate International Networking With These 4 Anchors
Marketing

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
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