Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online
Social Media

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
5 Tips on Rebranding from a Billion-Dollar Expert
Marketing

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Should Complaining About Work on Social Media Be a Fireable Offense?
Social Media

Should Complaining About Work on Social Media Be a Fireable Offense?

A federal agency has ruled that two trash-talking employees fired by a Connecticut bar and grill in 2011 must be rehired by owners no later than this Friday.
What LinkedIn’s Big Bet on Content Means for B2B Marketers
Marketing

What LinkedIn’s Big Bet on Content Means for B2B Marketers

Content marketers can learn a thing or two about from LinkedIn’s recently leaked strategy document.
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Marketing

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Marketing

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
Define Your Brand With Focus and Flexibility
Marketing

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Conservative Sketch Comedy Show Reaches New Heights on YouTube
Marketing

Conservative Sketch Comedy Show Reaches New Heights on YouTube

The online portal provides an avenue that even broadcast TV shows should pursue.
5 Reasons That Reporter Isn't Calling You Back
Marketing

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Marketing

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
5 Easy Tweaks You Can Make to Consistently Land New Customers
Marketing

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity
Marketing

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
A Day in the Life of a Successful Social-Media Strategy
Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Here's What Happened When Three Families Spent the Night at IKEA
Marketing

Here's What Happened When Three Families Spent the Night at IKEA

Publicity stunt du jour, part II.
YouTube Creators Can Now Receive 'Tips' Directly From Fans
Social Media

YouTube Creators Can Now Receive 'Tips' Directly From Fans

The feature, which was announced earlier this summer, has quietly launched.
4 Ways to Get Influencers to Spread Your Brand's Message
Marketing

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Marketing

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Here is Why Interactives Are the Next Big Thing in Content Marketing
Marketing

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Marketing

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
Marketing

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
To Win More Prospects, Stop Selling and Start Courting
Marketing

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Marketing

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Why You Must Message Customers as Thoughtfully as You Do Friends
Social Media

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
5 Predictions About the Growing Power of Online Customer Reviews
Social Media

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
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