Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Marketing

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Marketing

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
Fashioning a Memorable Retail Experience That People Will Share
Marketing

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
5 Mistakes You're Making When Producing Digital Content
Marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online
Social Media

'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online

Because the 'The Fappening' wasn't horrifying enough, enter 'The Snappening,' reason number 1,729 not to snap selfies in the buff.
Introducing the Power Users of Social Media You Want to Reach
Social Media

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Sales Prospecting Isn't an Event. It's a Campaign.
Marketing

Sales Prospecting Isn't an Event. It's a Campaign.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
A Slew of New Technologies Is Making a Science of the Art of Sales
Marketing

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.
3 Sources for Great Content When You're Short of Ideas
Social Media

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
How to Create eBooks That Will Help Boost Your Marketing Strategy
Marketing

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
'Brand Equity' Is an Intangible That's Worth Real Money
Marketing

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
3 Steps to Happier Customers
Marketing

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
22 Quotes to Inspire Your Marketing Efforts
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
Stop Trying to Kiss Your B2B Clients on the First Date
Marketing

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.
25 Must-Have Free Fonts for Entrepreneurs and Designers
Marketing

25 Must-Have Free Fonts for Entrepreneurs and Designers

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Marketing

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Ads on Snapchat Are Coming
Social Media

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.
How Brands Can Win With Snapchat
Social Media

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
Social Media

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
3 Techniques That Will Double Your Social Media Content With Half the Effort
Social Media

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
10 Easy Solutions to Business Writing Problems
Marketing

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.
The Venerable Press Release Remains the Cornerstone of Public Relations
Marketing

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
When Marketing Personalization Fails
Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Why It's Time to Rethink Your Content Marketing Strategy
Marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
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