Marketing

Why Lead Generation Remains a Challenge in a Mobile World
Marketing

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Brands Waste Resources on Facebook and Twitter
Social Media

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
The One Secret You Need to Know to Increase Sales
Marketing

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
4 Reasons Why Customers Vanish Without a Word
Marketing

4 Reasons Why Customers Vanish Without a Word

Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
The Dangers of Overconfidence in Sales Projections
Marketing

The Dangers of Overconfidence in Sales Projections

Companies must be proactive in accurately tracking potential buyer activity and not lag in use of social media.
To Make Your eBook a Success, Focus on These 4 Things
Marketing

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.
Marketing

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Marketing

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Transform Seasonal Shoppers Into Loyal Shoppers Year-Round
Marketing

Transform Seasonal Shoppers Into Loyal Shoppers Year-Round

Harness these six methods to secure new customers for the long haul.
How Far Is Too Far in the Race for Eyeballs?
Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
6 Changes Your 2015 SEO Strategy Must Focus On
Marketing

6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.
Blogging Is an Art But Attracting the Right Audience Is a Science
Social Media

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
How to Motivate Your Content Marketing Team
Marketing

How to Motivate Your Content Marketing Team

Incentivizing a content marketing team can keep the team accountable and boost results.
4 Festive Tips for Holiday Social-Media Marketing
Social Media

4 Festive Tips for Holiday Social-Media Marketing

It's that special time of year, when consumers are spending and more distracted than usual. Decorate your marketing accordingly.
The Content Marketer's Guide To Black Friday
Marketing

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Marketing

3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
6 Tips for Getting Your Product Sold in Big Box Stores This Season
Marketing

6 Tips for Getting Your Product Sold in Big Box Stores This Season

The largest retailers have an insatiable demand for promising merchandise. Persistence is key to finding your spot on their shelves.
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Social Media

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
5 Tactics to Get Digitally Prepared for Black Friday Weekend
Marketing

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Marketing

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Twitter Unveils New Ecommerce Feature
Social Media

Twitter Unveils New Ecommerce Feature

The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.
27 Formulas That Can Drive Clicks and Engagement on Social Media
Social Media

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising
Marketing

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
4 Strategies to Stop Shopping Cart Abandonment on Mobile
Marketing

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
5 Ways to Leverage Your Social-Media Following to Close Sales
Marketing

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
4 Techniques for Crafting a Mission Statement Worth Remembering
Marketing

4 Techniques for Crafting a Mission Statement Worth Remembering

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
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