Marketing

It's All About Nuance. How to Convey and Discern Email Tone.
Marketing

It's All About Nuance. How to Convey and Discern Email Tone.

Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?
3 Steps for Excluding Counterfeit Goods and Protecting Your Brand
Marketing

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
The Social Platforms You've Overlooked
Social Media

The Social Platforms You've Overlooked

Experts reveal the untapped opportunities beyond Facebook and Twitter.
5 Ways to Increase Your Audience's Time Spent Reading
Marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
11 Words That Enhance Trust in a Blog Post
Marketing

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Marketing

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Marketing

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
16 Tools Every Social Media Manager Should Be Using Right Now
Social Media

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Marketing

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Social Media

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
The Last Thing You Want Your Customers to Do: Think
Marketing

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
The Bigger the Brand, the More Likely Its Customers Feel Ignored
Marketing

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility
Marketing

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.
IBM, Twitter to Partner on Business Data Analytics
Social Media

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Our Experts' Tips for Keeping Social Media Manageable
Social Media

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
How to Boost Your YouTube Ranking (Infographic)
Marketing

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
5 Ways Small Businesses Can Afford a Big-Time Trade Show
Marketing

5 Ways Small Businesses Can Afford a Big-Time Trade Show

Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Facebook Shares Fall on Warning of Increased Spending
Social Media

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
5 Reasons Your Business Should Not Advertise on Google AdWords
Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
The Science of Great Content -- Think in Terms of 'AURA'
Marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Social Media

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Social Media

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Should You Really Be Yourself on Social Media?
Social Media

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
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