Marketing

YouTube Creators Can Now Receive 'Tips' Directly From Fans
Social Media

YouTube Creators Can Now Receive 'Tips' Directly From Fans

The feature, which was announced earlier this summer, has quietly launched.
4 Ways to Get Influencers to Spread Your Brand's Message
Marketing

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Marketing

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Here is Why Interactives Are the Next Big Thing in Content Marketing
Marketing

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Marketing

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
Marketing

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
To Win More Prospects, Stop Selling and Start Courting
Marketing

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Marketing

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Why You Must Message Customers as Thoughtfully as You Do Friends
Social Media

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
5 Predictions About the Growing Power of Online Customer Reviews
Social Media

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Why Sales Professionals Will Never Go the Way of the Dinosaur
Marketing

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
The 3 Elements of an Irresistible Blog, Regardless of Your Budget
Social Media

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
Marketing

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Hello Kitty Bombshell: Kitty Is Not a Cat
Marketing

Hello Kitty Bombshell: Kitty Is Not a Cat

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Facebook Says People Respond 20 Percent Faster Using Messenger App
Social Media

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.
Advice From 14 Experts for Getting Online Traction for Your Startup
Marketing

Advice From 14 Experts for Getting Online Traction for Your Startup

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Not a Born Writer? You Could Still Master This Branding Skill.
Social Media

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
The Ultimate Guide to Outreach on Social Media
Social Media

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
This New Tool Could Help Businesses Drive More Sales Through Instagram
Marketing

This New Tool Could Help Businesses Drive More Sales Through Instagram

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
8 Ways to Influence Users to Download Your Mobile App
Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Simple Steps to Plan a Successful Tweetup
Social Media

4 Simple Steps to Plan a Successful Tweetup

For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Marketing

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
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