Marketing

4 Mistakes That Can Harm a Company's Social Media Campaign
Marketing

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Staging the Anti-Conference That Will Pull in Young Entrepreneurs
Marketing

Staging the Anti-Conference That Will Pull in Young Entrepreneurs

A confab that drew lots of youthful women in business provides lessons on how to tailor your event to attract millennials.
3 Ways to Join the Knowledge-Based Economy
Marketing

3 Ways to Join the Knowledge-Based Economy

Do you silently concur with this statement "I don't know what to say on Twitter; I have nothing interesting to share"? Want to up your game?
Who Rules the Internet: Cats or Dogs? (Infographic)
Social Media

Who Rules the Internet: Cats or Dogs? (Infographic)

Posting photos of cute and cuddly animals is a guaranteed win online. Here’s a look at the biggest Internet pet trends of 2014.
9 Major Networking No-No's
Marketing

9 Major Networking No-No's

Networking can open doors to new partnerships, clients and vendors. But if done incorrectly, it can turn people off. Avoid these nine mishaps.
101 Different Types of Web Content For Building Your Site
Marketing

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search
Marketing

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
How to Correct 3 Major Social-Media Blunders
Social Media

How to Correct 3 Major Social-Media Blunders

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.
Are Mobile Ads Good for Your Business? (Infographic)
Marketing

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Marketing

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
It's Official: You Can Now Mute Loud Mouths on Twitter
Social Media

It's Official: You Can Now Mute Loud Mouths on Twitter

Can't quite pull the trigger on unfollowing someone? Baby steps.
5 Ways to Get People to Remember You (And Your Company)
Marketing

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
SEO for Business Explained: A Conversation With Rand Fishkin
Marketing

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)
Social Media

May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)

Still unsure on how to get LinkedIn to work for you? Follow this infographic to give you 'a new hope' in finding a job.
Lessons in Leveraging Vine From 5 Successful Brands
Marketing

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
This Big Mistake Can Hurt Your Site's Search Rankings
Marketing

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
With Social Media, Fakes Are a Real Problem for Your Business
Social Media

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Pinterest 101: Marketing Tips From Whole Foods
Social Media

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
The New Approach to Get Customers Banging on Your Door
Marketing

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
The 5 Habits for Social-Media Success
Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Marketing

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
In Content Marketing, Your Brand Needs to Take the Back Seat
Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
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