Marketing

Not a Born Writer? You Could Still Master This Branding Skill.
Social Media

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
The Ultimate Guide to Outreach on Social Media
Social Media

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
This New Tool Could Help Businesses Drive More Sales Through Instagram
Marketing

This New Tool Could Help Businesses Drive More Sales Through Instagram

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
8 Ways to Influence Users to Download Your Mobile App
Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Simple Steps to Plan a Successful Tweetup
Social Media

4 Simple Steps to Plan a Successful Tweetup

For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Marketing

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
How to Prepare Yourself for the Next Penguin Update
Marketing

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
The 7 Key Parts of an Effective Direct Mail Sales Piece
Marketing

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Sprint Past the Competition With Location-Based Mobile Marketing
Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
To Better Help Businesses, Pinterest Unveils Improved Analytics Platform
Social Media

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
50 Favorite Online-Marketing Influencers of 2014
Marketing

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
5 Reasons Why Social-Media Marketing Is Overrated
Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
10 Surprising Things You Should Know About Social Media (Infographic)
Social Media

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Think Like a Company's Marketing Director
Marketing

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
9 Elements of an Irresistible Business Pitch
Marketing

9 Elements of an Irresistible Business Pitch

Once you've mastered the essentials of your pitch, you can make it as unique as you and what you have to offer.
10 Tips for Hosting a Wildly Successful Event on a Tame Budget
Marketing

10 Tips for Hosting a Wildly Successful Event on a Tame Budget

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Marketing

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
When Eating Out, Your Diet Goes Out the Window
Marketing

When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Social Media

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Craft an Effective 'About' Page in 3 Simple Steps
Marketing

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Are You Ready for a PR Firm?
Marketing

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
8 Simple But Critical Tips for Improving Your 'Online Newsroom'
Marketing

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
Social Media

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
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