Marketing

Networking

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Marketing Ideas

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Marketing

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Online Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Selling Products Through Direct Response Marketing
Marketing Basics

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Advertising

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
Make the Sale

Convert Your Contacts

Without a solid system for networking, what good are good connections?
SEO | Search Engine Optimization

10 Blogs to Write Today

If blogging is part of your marketing plan, get started on these ideas.
Social Media

Get To Know Twitter

Microblogging is fast becoming the way to connect and keep up.
Online Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
Sales

Start With the Top Dog: A Sales Primer

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
Branding

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Advertising

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Marketing Stunts Gone Wrong
Marketing

Marketing Stunts Gone Wrong

We take a closer look at 5 marketing ideas that were good in theory but failed miserably.
SEO | Search Engine Optimization

Search Engine Optimization for Your Web Site

Whether your Web site is brand new or ten years old, managing how it appears to search engines is crucial to its success.
Networking

Use Small Actions to Get Big Results

When it comes to creating relationships with other companies, take a long-term approach.
Sales Techniques

When the Selling Gets Tough, the Tough Get Smart

Even in a down economy, people are still buying--you just have to find them.
Online Marketing

The Unwritten Rules of Social Networking

Is your social networking strategy actually costing you customers? Use these strategies to get it right.
Branding

Marketing That Takes Flight

Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Online Marketing

Learn the Basics of Social Media

Reach out to a whole new customer base by knowing the ins and outs of online communities.
Branding

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Sales Techniques

Salvaging the Holiday Shopping Season

Retailers across the country prepare for the worst and hope for the best.
Marketing Basics

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.
Presentations

Sell Yourself Right

If you do it right, a pitch show can mean a wealth of opportunity for your new business.
Social Media

Entrepreneurs Help Each Other

Make Connections on the Club Network.
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