Marketing

Marketing Ideas

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
Marketing Ideas

In the Market

For food businesses, farmers markets could be the perfect place to find a following for your products.
Online Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Public Relations

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Networking

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Finding Customers

The Fastest Way to Find New Customers

Tap into your customer base by piggybacking on established businesses with similar target markets.
Branding

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Targeting Niche Markets

A Niche to Grow

Expand your business by targeting qualified niche markets.
Online Marketing

Holiday Sales Checklist

Start doing these 10 things now to prepare for the year's biggest shopping season.
Marketing

Halo: The Power of 3

Think the biggest video game launch in history doesn't apply to you? Here's why you're wrong.
Social Media

Spammers Hit YouTube's E-Mail Servers

YouTube's servers are being used to send massive quantities of unsolicited e-mail, according to security firm Marshal.
Social Media

Yahoo Sharpens Search Term Precision

New version of Yahoo offers Search Assist feature and more Search Shortcuts.
Marketing Ideas

8 Ways to Revamp Your Business Card

From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.
Marketing Ideas

Product Placement Takes the Stage

You can't escape products on screen, but now they're making their way to your local theater.
SEO | Search Engine Optimization

I Got Traffic. Now What?

Once you've generated traffic from SEO, implement these 11 strategies for getting visitors to buy.
Marketing

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.
Public Relations

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Marketing Ideas

Tackling the Football Crowd

With football season in full force, don't miss your chance to score with this huge market.
Marketing

An Event to Remember

Whether it's a flying competition or an art show, these companies prove that businesses of any size can host a memorable event.
Marketing

The Power of Personalization

Use these 3 smart tactics to personalize marketing messages and increase sales.
Networking

Why Referral Marketing Works

Think cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.
Branding

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Social Media

ReviewTest Report Pricing YouTube

The biggest video sharing site has some video-quality limitations, but it has the largest audience.
Closing the Sale

Do You Wanna Buy?

Closing a sale can be as simple as learning a few closing questions.
Online Marketing

Get Personal

Blogs, podcasts and networking sites are a great way to steer users to your eBay listings.
Public Relations

The Communications Cycle

Make the most of your time and PR budget by following this simple and effective method.
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Market Like You Mean It
Market Like You Mean It
By Al Lautenslager
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