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Marketing

Promote Your Business With Coupons and Contests

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Guerrilla hints for maximizing your discounts and free products offers.
April 25, 2005 in Guerrilla Marketing

Build Sales with E-Mail Marketing

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Follow these three steps for an affordable campaign that yields a strong ROI.
April 18, 2005 in Online Marketing

Target Your Market With Appropriate Ad Copy

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Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
April 11, 2005 in Ads by Type

The Ten Commandments of Referral Generation

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Keeping these essentials in mind will help you generate the leads your business needs to thrive.
April 11, 2005 in Finding Prospects

Choosing the Right Image for Your Business

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Take this quiz to determine which type of graphic image would best represent your company.
April 4, 2005 in Marketing Materials

Why Silence Is Crucial to Sales Success

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Remembering these eight simple words will help bring all your sales efforts to a successful end.
April 4, 2005 in Closing the Sale

Turning Customers Into Friends

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No business is an island--solid connections are key to success. Make friends as well as customers with these time-tested tactics.
April 1, 2005 in Customer Service

Dare to Be Different

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Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
April 1, 2005 in Branding

Sending Press Releases Online

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You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.
April 1, 2005 in Getting Press

10 Ways to Better Manage Sales Leads

If you're not following these ten tips for managing your sales leads, you're probably letting good prospects slip through the net.
April 1, 2005 in Finding Prospects

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

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Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.
March 28, 2005 in Networking

Implementation: The Key to Effective Marketing

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If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
March 28, 2005 in Guerrilla Marketing

6 Steps to Winning Publicity

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Follow these essential steps to create your own successful media relations campaign.
March 21, 2005 in Marketing How-To Guides

How Radio Ads Are Produced

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You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.
March 18, 2005 in Ads by Type

The Advantages of Transit Advertising

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Want to catch the attention of commuters? Try advertising on buses and in transit stations.
March 18, 2005 in Ads by Type

Working Magic With Your Sales Correspondence

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Find out how to make every note and letter you send to prospects bring you the results you desire.
March 14, 2005 in Sales Techniques

The Benefits of Counter-Branding

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When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
March 14, 2005 in Ads by Type

Closing the Sale

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Learn how to ask the right questions that will help you complete each sale like a star.
March 7, 2005 in Closing the Sale

What Not to Do When Designing Marketing Pieces Yourself

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Avoid these 10 design disasters when you're creating your own materials.
March 7, 2005 in Marketing Materials

Mind Over Market

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Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
March 1, 2005 in Marketing Ideas

Nail the Sale

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Need some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation.
March 1, 2005 in Sales Techniques

Advertising at the Movies

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With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.
March 1, 2005 in Advertising How-To Guides

Getting a Great Ranking With Google AdWords

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Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
February 28, 2005 in Online Marketing

Busting the Myths About Customer Referrals

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Learn the truth behind these six common networking misconceptions.
February 28, 2005 in Networking

Exploring Multiple Marketing Options

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When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
February 28, 2005 in Guerrilla Marketing

Why Entrepreneurs Must Sell

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Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.
February 14, 2005 in Sales
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