Marketing

Forget Networking. How to Be a Connector
Networking

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
When Networking, Vive la Difference?
Networking

When Networking, Vive la Difference?

Both men and women can benefit from better understanding gender-specific communication styles. Consider these tips to start you on your way to success in networking with the opposite sex for your business.
Understanding Google's New Page Layout Algorithm
Online Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Does Your Business Know When to Stop Selling?
Closing the Sale

Does Your Business Know When to Stop Selling?

This week's upcoming 'Shark Tank' episode spotlights the importance of learning one often-overlooked overlooked skill: When to stop selling and close the deal.
Why Chris Brogan Loves Google Plus
Social Media

Why Chris Brogan Loves Google Plus

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
McDonald's Social-Media Lesson: Critics Tweet Back
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
10 Lessons in Brilliant Marketing
Marketing Ideas

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
The 10 Ds of Creating a Social Media Use Policy
Social Media

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Which Way Is Best: Relationships First or Business First?
Networking

Which Way Is Best: Relationships First or Business First?

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Meeting in the Middle: Networking With the Opposite Sex
Networking

Meeting in the Middle: Networking With the Opposite Sex

Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
Three Affordable Ways to Get Celebrities to Promote Your Brand
Low-Cost Ideas

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Software for Social Media Junkies
Social Media

Software for Social Media Junkies

Because it's hard to stay off Facebook with willpower alone.
Three Steps to Optimize Your Website For Google's 'Freshness' Update
SEO | Search Engine Optimization

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
Emerging Social Media Sites to Attract Users
Social Media

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Watch Highlights of the Entrepreneur Growth Conference
Grow Your Business

Watch Highlights of the Entrepreneur Growth Conference

In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
Tips to Manage a Successful Sales Team
Sales

Tips to Manage a Successful Sales Team

The traits that make top sales pros great also can lead to difficulties for managers. Here's how to adapt your managerial style so sales can soar.
Highlights from the 2012 Entrepreneur Growth Conference
Networking

Highlights from the 2012 Entrepreneur Growth Conference

See photos from our annual conference in Long Beach, Calif.
New Tools Make it Easier to Build a Facebook Fan Page
Social Media

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
12 Commandments for Closing a Sale
Closing the Sale

12 Commandments for Closing a Sale

Sales pro Grant Cardone shares his rules for helping small business owners close more deals.
A New Way to Get Customized Service Quotes
Online Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
IFC's Five Rules for Romancing Geeks
Social Media

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
What's Hot and What's Not in Content Marketing for 2012
Online Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Four Steps to (Quickly) Share Your Business Story
Tips from Experts

Four Steps to (Quickly) Share Your Business Story

Communications coach Carmine Gallo shares tips on how to craft your business story --covering all the essential elements -- so you tell it in 60 seconds.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
Social Media

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
How to Turn Tweets Into Customers
Social Media

How to Turn Tweets Into Customers

Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
Why Content Is Still King When It Comes to Lead Generation
Finding Prospects

Why Content Is Still King When It Comes to Lead Generation

The right mix attracts search engines, generates page views -- and turns browsers into buyers
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