Online videos can be a good way to connect with customers. Here are some tips for beginners.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started.
A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
Having a great product just isn't enough. Ultimately the people you know will make the difference in your business success. Here's how to find them.
Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Closing the Sale
If you don't already have a website, or if you're thinking about scaling up features, the following is a breakdown of which factors to consider.
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
Customer Loyalty and Retention
When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.
The every-decade survey can offer insights on demographics and competition for determining potential markets.
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Advertisers can get check-in, discounting and social media marketing in one neat little package.
Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
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