Marketing

Customer Loyalty and Retention

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
Online Marketing

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.
Never Forget Your Customers
Customer Service

Never Forget Your Customers

They are the key to business growth. Meet or exceed their expectations and prosper.
Make the Sale

Are You Losing Your Edge?

Don't let fear or complacency get in the way of prospecting for new customers.
Finding Customers

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Customer Service

Shut Up and Sell

Customers want your help--but they want your ear first.
Not Your Father's Phone Book
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Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Social Media

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
Closing the Sale

The Likability Factor

For better or worse, the sales process is not much more than a popularity contest. Do you have what it takes to win?
Online Marketing

A Community of One's Own

Why social CRM may make more sense than Facebook
Social Media

My Smartphone Sent Me

How savvy businesses are finding customers on Foursquare, Twitter and Meetup
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Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
The New Advertising Age
Online Marketing

The New Advertising Age

Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Finding Customers

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
Customer Service

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Online Marketing

Soup Up Your Social Sales Channels

If you make time for it and know your stuff, you can chat your way to more Web traffic.
7 Ways to Get Great Referrals
Customer Service

7 Ways to Get Great Referrals

Word of mouth is the best form of advertising. Here's how to take advantage of it.
Closing the Sale

3 Weapons for the True Salesperson

No more hoping--true salespeople won't accept anything less than 'yes.'
Sales Techniques

10 Ways to Validate a Sales Forecast

Even without data, there are other ways to test your projections.
Closing the Sale

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.
Online Marketing

Get More Traffic From Google

Answers to all your frequently-asked questions about Google AdWords
Online Marketing

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.
How to Get Your Service Business Off the Ground
Market Research

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
Harness the Benefits of the Real-Time Web
Market Research

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
Online Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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