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Marketing

Adjusting Your Ads in Times of War

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How to proceed with your advertising goals when the world is in turmoil
March 24, 2003 in Advertising

Preparing for a Trade Show

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Here's how to generate much-needed buzz about your business before you even set up your booth.
March 17, 2003 in Public Relations

Who Is the Real Decision-Maker?

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How to tell if you're selling to the person who can really tell you yea or nay
March 10, 2003 in Sales

What to Say in Your Ad

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Can't decide what information to include in your ads? Surprise: There's more than one answer.
March 3, 2003 in Ads by Type

Customer Service: Your Best Shot at Standing Out

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Provide the best service in town, and many customers will want to give you their business--regardless of the cost.
March 3, 2003 in Customer Service

Write a Simple Marketing Plan

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5 steps to a simple, concise plan that'll get your marketing efforts on the right track
March 3, 2003 in Marketing Plan

Friends and Foes

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It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
March 1, 2003 in Marketing

Step by Step

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Having trouble remembering how to make a sale? Let us jog your memory.
March 1, 2003 in Sales Techniques

Looking for a Punch in the Nose?

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The only thing more annoying than a bad deal is a bad deal-maker.
March 1, 2003 in Negotiating

Attention, Please

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Yell out "Look at me!" for free by using other Web sites to your advantage.

Network Like a Pro

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Want people to talk about your business? Time to take your networking skills to the next level
February 24, 2003 in Networking

Is Your PR Program Worth the Cost?

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How to set specific goals for your PR campaign and calculate your precise ROI
February 17, 2003 in PR Basics

The Golden Rule of Networking: Stay in Touch With Your Clients

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Six ways to foster solid relationships with clients, year after profitable year
February 17, 2003 in Networking

Now They Know

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Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
February 13, 2003 in Marketing Ideas

Nail Your Sales Presentation

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Turn prospects into eager clients with a clear, well-organized presentation.
February 10, 2003 in Presentations

How to Spend Your Ad Dollars

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A good mix of mass media and online advertising can help you find new customers.
February 3, 2003 in Advertising How-To Guides

Is Your Marketing Out of Focus?

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You may not be using the wrong marketing methods--just too many of them.
February 3, 2003 in Marketing Basics

Getting Customer Referrals

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Persuading your customers to refer you to their friends isn't as hard as you think.
February 1, 2003 in Customer Loyalty and Retention

Hot for Cold Calls

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It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
February 1, 2003 in Finding Prospects

Anticipating Referrals

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If you're not sure what to expect from your marketing efforts, take these variables into account.
January 27, 2003 in Networking

What Do Editors Look For?

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It pays to do some research before you send out that press release.
January 20, 2003 in Getting Press

Keeping Track of Prospects

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A no-fail, low-cost way to identify key prospects and turn them into customers
January 13, 2003 in Finding Prospects

What Return to Expect on Your TV Ad Dollar

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Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
January 6, 2003 in Ads by Type

Get Your Direct Mail Noticed

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Take your marketing into the next dimension with dimensional mailers.
January 6, 2003 in Ads by Type

Evolution Theory

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Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
January 1, 2003 in Marketing Basics

Rise and Shine

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Drifted into a sales slump? It's time to wake up and sell your way back to the top.
January 1, 2003 in Tips from Experts
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