Marketing

Marketing

Telemarketing Will Never Be the Same

Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Networking

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Branding

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Guerrilla Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Social Media

Experts to Facebook: Mind Your Manners

Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Online Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Branding

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Advertising

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Networking

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Social Media

Facebook Puts Users to Work Pitching Products

Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
Marketing Ideas

8 Ways to 'Bring It'

Drive your competitors crazy while driving your company to success.
Online Marketing

Make Your Business Stand Out

How to market on the web and make your site stand out
Online Marketing

Smart Facebook Applications for Your Biz

Now that Facebook-based applications can flourish, the social networking site is open for business.
Online Marketing

Bring Your Biz to YouTube

Put the site to work promoting your business.
Customer Service

Selling is Not About You

The more you focus on your customers' needs, the easier selling gets.
Marketing Ideas

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
Marketing Ideas

In the Market

For food businesses, farmers markets could be the perfect place to find a following for your products.
Online Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Public Relations

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Networking

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Finding Customers

The Fastest Way to Find New Customers

Tap into your customer base by piggybacking on established businesses with similar target markets.
Branding

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Targeting Niche Markets

A Niche to Grow

Expand your business by targeting qualified niche markets.
Online Marketing

Holiday Sales Checklist

Start doing these 10 things now to prepare for the year's biggest shopping season.
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Ultimate Guide to Facebook Advertising, 2nd Edition
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