Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
Tips from Experts
When it comes to making sales and winning over investors, don't sell yourself short.
Building good will and credibility among referral sources can benefit your business, as well as theirs.
Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
Skweal takes complaints out of the public forum, giving businesses a chance to make good
In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
The most important aspect to social media is establishing a two-way conversation.
In the last installment of our 10-part series, putting your passion to the test.
You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
For business owners just getting started, a guide to build brand buzz and boost your bottom line.
On the flower industry's busiest day, small business owners share their crunch-time sales strategies.
Five tips to avoid a common disconnect at business events.
The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
Marketing tips from popular commercials, past and present.
Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."
Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
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