Marketing

Guerrilla Marketing

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.
Customer Service

Biggest Customer Service Blunders of All Time

These five common mistakes trip up a lot of businesses. Our customer service expert offers his tips on correcting the problems.
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10 Unusual Ways to Advertise

Create an ad that'll stick with your customers long after they see it.
Online Marketing

The Press Tool Every Website Needs

Make your business more accessible to the media with an online media room.
Marketing Basics

Get Referred to the Top Dog

Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
Getting Press

Crafting a Powerful Press Release

If you really want to grab an editor's attention, these 8 tips will help ensure your news is really worthy.
Getting Press

9 Ways to Recycle a Press Release

Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.
Public Relations

The Making of a PR Story

4 steps to creating an intriguing press release the media will love
Branding

Is it Time to Broaden Your Branding Horizon?

Know the risks and rewards of extending your brand before you put your name on the line.
Finding Prospects

Selling to Other Cultures

Do you have prospects whose primary language isn't English? Avoid getting your foot caught in your mouth and accidentally offending them by understanding their unique cultural needs.
Customer Service

Keep Customers Happy by Keeping Employees Happy

When workers delight customers and the immediate positive feedback of those customers in turn delights workers, you've got the flashpoint effect--and a successful and happy business.
Online Marketing

Building Your E-mail List

Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
Branding

Branding Big, Even if You're Small

Your company may be small, but that doesn't mean you can't brand big.
Break Into a New Industry
Tips from Experts

Break Into a New Industry

Are you ready to open the doors to a new industry? Here are some strategies for getting up to speed and winning sales.
Marketing Ideas

Tips for Event Sponsorship

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.
SEO | Search Engine Optimization

How to Use Exit Pop-Ups

Before they go, give your website visitors a reason to stay--or to come back later--with a well-timed exit pop-up.
Guerrilla Marketing

In Your Face! 10 Crazy Marketing Stunts

Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
Online Marketing

How to Effectively Use Testimonials

Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
Networking

How Deep Is Your Network?

You have a lot of contacts, but how well do you really know them? Strengthen the relationships you already have and you'll grow a strong network you can always depend on.
Creating a Great Business Card
Marketing Materials

Creating a Great Business Card

Success is in the cards when you've got business cards that convey the right message.
PR Basics

How to Save Face in a Business Crisis

Minimize the impact of a crisis on your small business with a pre-planned PR campaign.
Marketing

How to Make Friends With the Media

Want to win press coverage? Follow these four steps to building a successful media relations campaign.
Online Marketing

Divide and Prosper

Drive higher sales by targeting your different types of customers with offers they can't refuse.
Finding Prospects

How Much Are You Worth?

Show your sales prospects how much they really need you with a value inventory report.
Finding Prospects

Warm Up to Cold Calls

Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.
Marketing Basics

Best in Show

Tap the right resources to build a blue-ribbon trade-show booth.
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