Marketing

Public Relations

12 PR Myths--Busted!

Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.
Sales Techniques

Sell Customers on Who You Really Are

To really make an impression on your customers, don't just memorize a sales pitch--let them see your heart and soul.
Marketing Ideas

In the Mood

When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Online Marketing

Build Your Newsletter's Subscriber Base

Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Online Marketing

How Effective Is Your E-Newsletter?

Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
Sales Techniques

How to Beat the Money Objection

Keep customers from shopping around by proving why your product is the best, even when it's not the cheapest.
Sales

Kick-Start Your Sales

Tired of working on deals that never seem to go anywhere? Follow this plan to get your sales moving again.
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10 Direct Mail Secrets

Check out these insider tips for creating effective direct mail pieces on a budget.
12 Ways to Increase Online Sales
Online Marketing

12 Ways to Increase Online Sales

Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.
Sales

Sales Call Success Tips

Dread calling potential clients? Avoid rejection and make the sale with these eight essential phone skills.
Networking

The No. 1 Way to Grow Your Business

Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth.
Marketing

Heat Up Sales With Out-of-Home Marketing

Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
Tips from Experts

The 10 Laws of Sales Success

Follow these rules, and selling will become one of the easiest tasks you'll undertake.
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5 Tips for Reaching the Rich

Put your product into the hands of the wealthy with these surefire ways to get your company noticed.
Crafting an Opening Sales Statement
Presentations

Crafting an Opening Sales Statement

You've got just eight short seconds to grab your prospect's attention and land an executive sales appointment. This sales expert shows you how.
Sales Techniques

8 Tips for a Successful Sales Call

Learn the vital telephone skills every salesperson needs to avoid rejection.
Marketing Ideas

Peas in a Podcast

Spread the word about your business with this new medium.
SEO | Search Engine Optimization

Using Blogs to Attract Customers

Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site.
Marketing Ideas

Special Delivery

Drive sales by offering stellar delivery services.
Sales

Selling Yourself

If you want to make the sale, don't just focus on your product or service--chances are, your customers are more interested in you.
Customer Loyalty and Retention

5 Tips for Building a Rewards Program

An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
SEO | Search Engine Optimization

Spill the Beans

If you share free information with potential customers, they're more likely to remember you when it's time to buy.
Online Marketing

Creating Newsletter Content

Here's how to craft compelling e-mail newsletter content quickly and effectively.
Marketing Ideas

Increase Your Sales With a Company Catalog

Learn how to make your business more profitable by developing a catalog that'll attract more business.
Networking

Networking at Conferences and Trade Shows

These four tips will help you make the most out of your time at a trade show or expo.
Online Marketing

12 Free Tools for Online Businesses

If you're looking for ways to save money and make your e-business more profitable, check out these free tools and resources recommended by our e-business expert.
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