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Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
The video maven discusses her audience of young girls and her squeaky clean image.
The video maven talks about building her loyal community of online viewers.
Follow these tips to harness the full promotional power of the social web.
It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
Charging more for your products and services can be easier than you think.
Consider these tips if you're thinking about taking your business public on this social networking site.
The video entrepreneur on how brands can use online feedback and reach fans across platforms.
The online video maven talks about whom she admires most and how the social web is changing the world.
The video maven talks about market segmentation and how to keep an audience engaged.
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
The author of 'Duct Tape Marketing' talks about his book 'The Referral Engine.' (15:38)
With a little strategy, Twitter can boost your connections and website traffic.
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