In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
Want to keep your audience's attention? Here's how to keep it short.
In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Here's how to figure out what your benefits are and how to best relate them to your prospects.
Launch yourself into a new circle of people waiting to talk to you.
Salespeople are like ice cream; they come in different flavors.
As Notorious B.I.G. sang, 'If you don't know, now you know.' Find out what entrepreneurs can learn from the rap game.
Here's a look at how you can build awareness through social media.
Create special offers that get your readers to take action.
Want to capture your web audience? Use a 'favorites icon.'
A simple, 4-step competitive analysis will help you rise above the pack.
Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.
Why you need to include multicultural media sources in your PR efforts
Start small and create a timeline for taking your product to national distribution.
Use these tips for putting together a brochure that clearly gets your message across to potential customers.
Looking for your niche? Here's how to find one that'll work for your business.
You don't have to be a people person to network; you just have to be willing to listen.
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Closing the Sale
Tap into customers' hidden wants to win their trust--and their business.
Use these 6 tips to improve your sign-up form and welcome letter.
Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info