Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
Feeling inadequate lately? Here are five mottos to live by when faced with sales failure.
Follow these simple steps to ensure your marketing messages are welcomed by customers and not dismissed as spam.
When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
Think good sales are all about luck? Not exactly. Learn how to take advantage of what comes your way so you never miss a happy accident.
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Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
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With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.
When customers are nowhere to be found and your company's on the brink of disaster, use this smart three-step strategy to get business in the door.
Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Put your networking circle to work for you with these guaranteed ways to generate new business.
By giving online customers the right prompts and information, you can boost sales by as much as 80 percent.
Develop a memorable ad campaign with these creative ways to grab your customers' attention.
Think you can't afford to implement any effective marketing tactics? Think again. Here are five ways to make a splash on a shoestring budget.
Use these four smart ways to increase leads and sales this summer.
Try these nine tactics to positively resolve disputes with clients.
Learn what this critical business term means and what you can do to establish one for your company.
Price is often the first thing on your customers' minds--so you need to think about it, too. Name your best price with these key strategies.
Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
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The most effective ad copywriting gets right to the point.
Ensure maximum exposure for your new product or service by becoming a public speaker.
If you're considering buying a franchise or business opportunity, here's what you need to know before making your decision.
Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.
Sales How-To Guides
Follow these tips to learn how to develop sales projections for your business plan.
These offbeat tactics will help you build your contact list--and sales--in no time.
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