Social media helps local businesses better engage customers and boost revenue. Here's how to make it do the same for yours.
Building a Website
A five-step primer on adding multimedia to your website
Like it or not, you need social media to develop and protect your reputation, and to grow your business.
Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
With more than 19,000 followers, Ben Parr is a social media pro. So, who does he follow?
How social media is changing everything about the way we do business.
Gist offers business users the chance to find a new social media order.
How to protect your reputation while marketing through social media.
Try these seven low-cost ways to boost small-business sales.
Try these five branding tips from the wizard phenom.
Thrillist has crashed many a server when tipping its audience of young men to their products and establishments. Find out what the site looks for when sizing up pitches.
The latest online billing tools speed up receivables.
Naming Your Business
A seven-point primer for creating compelling business names and avoiding major mistakes
Why Fido is starring in more ads and what it means for your business.
When revenue hits a rut, consider these tips to help you jump-start your sales.
The famous British billionaire reflects on company values and building a successful brand.
Price is important, but it doesn't make or break the sale.
Why some small businesses have pulled back from social media -- and are better off as a result
It takes more effort to land a new client than it does to keep one. Learn the tricks of the trade to generate repeat sales.
Every business should have a networking expert, but you don't have to hire one. You just have to take on the right mindset.
Use these tips to avoid the most common traps that can kill your sales.
Closing the Sale
Once you know your clients' fear factors, you can find ways around them.
For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
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