Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
Learn the techniques used by powerful speakers to deliver a successful sales pitch.
Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Keep customers coming back for more with these tips for making a good impression with your site.
Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.
Selling to people who are smarter and more experienced than you? Don't be intimidated--be wise to how you can learn from them.
Freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose.
SEO | Search Engine Optimization
Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Getting the skinny on your competitors doesn't have to cost an arm and a leg. Check out these free or low-cost options.
Our networking expert shares his best tips for promoting your business online with this hot new arena for word-of-mouth marketing.
Here's how you can use your favorite search engine's cool tools to market your online business.
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Increase the effectiveness of your advertising message by directly relating to your customers.
Tips from Experts
How do stellar sellers work their magic? From the first cold call to closing the deal, discover the top sales secrets of some seriously successful salespeople.
Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.
To really make an impression on your customers, don't just memorize a sales pitch--let them see your heart and soul.
When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
Keep customers from shopping around by proving why your product is the best, even when it's not the cheapest.
Tired of working on deals that never seem to go anywhere? Follow this plan to get your sales moving again.
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Check out these insider tips for creating effective direct mail pieces on a budget.
Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.
Dread calling potential clients? Avoid rejection and make the sale with these eight essential phone skills.
Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info