Marketing

Getting Press

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
Marketing Plan

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Marketing Ideas

On Location

Making your business the star of the big screen could mean big bucks and local exposure.
Public Relations

Spin City

How do you weather a PR crisis-and come out on top?
SEO | Search Engine Optimization

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
Negotiating

Don't Cry Over . . .

Everyone strikes a bad deal at one time or another. The key is to learn from your mistakes.
Sales Techniques

Star Power

Want to pump up sales? Then think like a stellar sales champion, and watch your business shoot through the roof.
SEO | Search Engine Optimization

What a Deal!

Attract customers with online coupons.
Marketing Basics

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
Ads by Type

Take Advantage of Advertising Opportunities

You've found a way to reach a captive audience. Now what are you going to offer them?
How to Sell in 60 Seconds
Sales Techniques

How to Sell in 60 Seconds

When selling, you have one minute to pique your prospect's interest. Here are some tips to make the most of your time.
Finding Prospects

What You Really Need to Know About the National "Do Not Call" Registry

A marketing expert answers your most common questions about the registry and offers valuable advice about finding a way to use the registry to improve your sales.
Networking

Referrals and the Do Not Call Registry

What does this new law mean for your business's networking efforts?
Landing Your First Customers
Marketing Basics

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
Marketing Ideas

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
PR Basics

Why You Need PR

Getting the word out about your product or service should always be a priority.
Finding Prospects

Push Your Advertising and Prospecting Efforts up a Notch

Follow these 3 steps to entice new prospects to do business with you.
Networking

How to Become a Master Networker

Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.
Marketing Basics

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
Finding Customers

How to Reach Your Target Audience

Narrow your focus to get your message out to potential clients.
Negotiating

Pick Your Battles

Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.
Marketing Ideas

But Wait, There's More

The benefits of "gift with purchase"
Advertising How-To Guides

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
Networking

Building a Think Tank for Your Business

Use existing contacts and make new ones to create your own expert network.
PR Basics

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
Sales Techniques

Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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