Marketing

Negotiating

Hangin' Tough

How to beef up your negotiating game
Market Research

Inexpensive Market Research Methods

You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
SEO | Search Engine Optimization

Dos and Don'ts of Search Engine Optimization

Discover the top 10 things you can do that can make or break your ranking with the free search engines.
Customer Service

Good Riddance

Ending a relationship with a bad client
Online Marketing

Smart Marketing Tips for Your Website

These success strategies will help you power up your Web presence, attract your target market and create a site that has customers coming back for more.
Networking

Secrets to Getting Referrals

How to encourage the members of your networking group to recommend your business to others
How to Create a Logo.
Marketing

How to Create a Logo.

With a well-designed logo, potential clients can instantly discover how your business can serve them.
Marketing Basics

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
Marketing Basics

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
Advertising

Secrets to Better Branding

How customers respond to your brand can make or break your business.
Closing the Sale

Master Soft Selling and Hard Selling

Sometimes, closing the deal is just a matter of taking the right approach. Find out how you can master the art of the soft sell--and the hard sell.
Tips from Experts

Quality Time

Not getting what you want out of your sales meetings? Here are 5 tips to point you in the right direction.
Getting Press

Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Networking

Boost Sales With More Referrals

3 secrets to help you increase lead generation from networking opportunities
PR Basics

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
Advertising

Be Your Brand

Let branding work for you by tapping into the truth behind your business.
Sales

Small Changes Spark Big Sales

Need help taking your business to a higher level? Try making small changes to create the transformation you've been looking for.
Tips from Experts

Got Stress?

If your sales reps are under pressure and burning out, try these tips to get them back on track.
Marketing Ideas

In Short Supply

5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line
Networking

Tracking Income From Referral Marketing

Before you can gauge the success of your networking program, you need to set goals.
The 7 Ps of Marketing
Marketing

The 7 Ps of Marketing

Take charge of your marketing efforts and beat the competition with this simple formula.
PR Basics

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Sales Techniques

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.
Building a Successful Advertising Plan
Advertising How-To Guides

Building a Successful Advertising Plan

Before you can advertise effectively, you need to answer these important questions.
Marketing

Take Time for Marketing

Manage your marketing year-round with these time-saving tactics.
Sales Techniques

Natural-Born Sellers?

Whether you're a natural at sales or not, here's how to take the talent you've got to the next level.
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