Marketing

Marketing Basics

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Marketing Ideas

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Sales Techniques

Get Results at Trade Shows Without Spending a Bundle

Even if you lack the budget for a booth, you can still boost your business at a trade show.
Networking

The Importance of Diversity in Networking

When joining a networking group, it's best to find one with members from various backgrounds.
Getting Press

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.
Sales Techniques

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
Customer Loyalty and Retention

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Advertising

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Marketing

Give 'Em Space

A well-designed work space, that is. After all, it could make a huge difference in the way your sales team performs.
Sales Techniques

Back to Basics

Want to create a strong sales foundation? Then keep these building blocks in mind.
SEO | Search Engine Optimization

Sweet Reward

Web awards give your site a huge boost.
Ads by Type

Turn It Up

Learn what your radio ads need to succeed, and get ready to make some noise.
Networking

Managing Your Business Cards

Try these tips for organizing all those business cards you've accumulated.
Getting Press

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
Marketing Plan

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Marketing Ideas

On Location

Making your business the star of the big screen could mean big bucks and local exposure.
Public Relations

Spin City

How do you weather a PR crisis-and come out on top?
SEO | Search Engine Optimization

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
Negotiating

Don't Cry Over . . .

Everyone strikes a bad deal at one time or another. The key is to learn from your mistakes.
Sales Techniques

Star Power

Want to pump up sales? Then think like a stellar sales champion, and watch your business shoot through the roof.
SEO | Search Engine Optimization

What a Deal!

Attract customers with online coupons.
Marketing Basics

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
Ads by Type

Take Advantage of Advertising Opportunities

You've found a way to reach a captive audience. Now what are you going to offer them?
How to Sell in 60 Seconds
Sales Techniques

How to Sell in 60 Seconds

When selling, you have one minute to pique your prospect's interest. Here are some tips to make the most of your time.
Finding Prospects

What You Really Need to Know About the National "Do Not Call" Registry

A marketing expert answers your most common questions about the registry and offers valuable advice about finding a way to use the registry to improve your sales.
Networking

Referrals and the Do Not Call Registry

What does this new law mean for your business's networking efforts?
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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