Marketing

Tips from Experts

Outside Chance

When the old sales plays aren't scoring, it's time to call in the Gipper: a sales consultant to rally your team.
Sales Techniques

More Than Words

Use nonverbal cues to help the sale along.
Negotiating

Fair Enough

To be a better negotiator, learn to tell the difference between a lie and a lie.
Getting Press

Are Press Releases a Waste of Time?

If you fear your press releases are getting stuck in the round file, try something new: Write the article yourself.
Finding Prospects

Establishing Rapport With Prospects

There's a time to talk, and there's a time to listen. Don't expect to get the sale if you haven't a clue when to do each.
Getting Press

Get Results From Press Releases

Sending out release after release to no avail? Follow this advice to get your name in print.
Market Research

Bringing in the Business

How to find your target market and tell them all about wonderful, fabulous you
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Creating Your Advertising Plan

Even on a tight budget, you can get the results you want.
Customer Service

Buying Holiday Gifts

Thank your clients and employees--and show off your good taste--by choosing the best holiday gifts.
Marketing Materials

Revamp Your Brochure

Is your current brochure putting prospects to sleep? Wake them up with these tips.
Presentations

Meeting a New Customer

Four simple ways to make your meeting with that new customer a success.
Presentations

Dealing With Zoning Restrictions

What to do when zoning prohibits you from meeting with clients in your home office
Tips from Experts

Down, Not Out

Your reps not selling like they used to? Don't worry-they can be rehabilitated.
Marketing Basics

Addled Ads

Marketing moves not to make
Negotiating

Mail Me Not

E-mail's good, but to hash out a deal, you need to get personal.
Tips from Experts

Hiring Help

You've got a product but no customers yet? That's where sales reps come in.
Getting Press

Putting Together Your Press Kit

If you're looking for publicity, a stellar press kit isn't optional--it's a must.
Sales Techniques

Attention, Shoppers!

Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will.
Sales Techniques

The 3 Keys to the CEO Sale

When CEOs are making a buying decision, they've got 3 things on their mind. Learn them, and learn them well.
Getting Press

30 Reasons to Write a Press Release

Offer newsworthy information to editors, and they just might bite.
Advertising How-To Guides

Reassess Your Ad Strategy

With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order.
Marketing

Defining Sales and Marketing

Build your business with the right combination of the two.
Marketing Ideas

8 Ways to Make Your Startup Message Contagious

Implement these viral-marketing tactics, and the diagnosis will be strictly incurable success.
Public Relations

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.
Tips from Experts

Hey, Good Lookin'!

Every customer's crazy 'bout a sharp-dressed salesperson.
Marketing Ideas

Say What?

How to get customers buzzing about your business
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