Marketing

Getting Press

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Sales Techniques

Dealmaking Basics

Tips for negotiating your way to a smooth sale
Marketing Basics

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
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Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.
Tips from Experts

Devil's Advocate

Do your sales reps know how far is too far when it comes to landing that sale?
Customer Service

People Who Need People

Find out how to break the ice with your prospects and make that all-important customer connection a reality.
Public Relations

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Market Research

Finding a Market for Your Services

Does anyone need what your business is offering? To find out, the best approach is the direct approach.
Networking

How to Network With a Large Group

A simple game of "business card bingo" will get the introductions rolling.
Getting Press

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
Tips from Experts

In a Slump? Time to Jump-Start Your Sales

Give your ailing sales figures a shot of adrenaline with these smart tactics.
Marketing Ideas

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
Customer Loyalty and Retention

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Tips from Experts

Go Major League

Score a success for your business by implementing team-selling tactics.
Networking

Be Remembered at Networking Events

How to use memory hooks to stand out in a crowd
Advertising

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Public Relations

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Sales

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
Marketing Plan

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Customer Service

Customer Service: Your Best Shot at Standing Out

Provide the best service in town, and many customers will want to give you their business--regardless of the cost.
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What to Say in Your Ad

Can't decide what information to include in your ads? Surprise: There's more than one answer.
Negotiating

Looking for a Punch in the Nose?

The only thing more annoying than a bad deal is a bad deal-maker.
Sales Techniques

Step by Step

Having trouble remembering how to make a sale? Let us jog your memory.
Marketing

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
SEO | Search Engine Optimization

Attention, Please

Yell out "Look at me!" for free by using other Web sites to your advantage.
Networking

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level
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