Marketing

Guerrilla Marketing

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Online Marketing

Build Sales with E-Mail Marketing

Follow these three steps for an affordable campaign that yields a strong ROI.
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Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
Finding Prospects

The Ten Commandments of Referral Generation

Keeping these essentials in mind will help you generate the leads your business needs to thrive.
Marketing Materials

Choosing the Right Image for Your Business

Take this quiz to determine which type of graphic image would best represent your company.
Closing the Sale

Why Silence Is Crucial to Sales Success

Remembering these eight simple words will help bring all your sales efforts to a successful end.
Customer Service

Turning Customers Into Friends

No business is an island--solid connections are key to success. Make friends as well as customers with these time-tested tactics.
Branding

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Getting Press

Sending Press Releases Online

You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.
Finding Prospects

10 Ways to Better Manage Sales Leads

If you're not following these ten tips for managing your sales leads, you're probably letting good prospects slip through the net.
Networking

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.
Guerrilla Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Marketing How-To Guides

6 Steps to Winning Publicity

Follow these essential steps to create your own successful media relations campaign.
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How Radio Ads Are Produced

You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.
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The Advantages of Transit Advertising

Want to catch the attention of commuters? Try advertising on buses and in transit stations.
Sales Techniques

Working Magic With Your Sales Correspondence

Find out how to make every note and letter you send to prospects bring you the results you desire.
Ads by Type

The Benefits of Counter-Branding

When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
Closing the Sale

Closing the Sale

Learn how to ask the right questions that will help you complete each sale like a star.
Marketing Materials

What Not to Do When Designing Marketing Pieces Yourself

Avoid these 10 design disasters when you're creating your own materials.
Marketing Ideas

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
Sales Techniques

Nail the Sale

Need some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation.
Advertising How-To Guides

Advertising at the Movies

With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.
Online Marketing

Getting a Great Ranking With Google AdWords

Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
Networking

Busting the Myths About Customer Referrals

Learn the truth behind these six common networking misconceptions.
Guerrilla Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Sales

Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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