Marketing

Why Audio Content Works for Engaging Audiences
Marketing

Why Audio Content Works for Engaging Audiences

Everyone uses all their senses in decision making and each one can be taken advantage of to increase your sales., including hearing.
4 Requirements for Self-Serve Media Relations
Marketing

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Why You Need a Newsletter and How You Can Grow Your List (Infographic)
Marketing

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Social Media

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
10 Ways for Startups to Score Media Coverage
Marketing

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Media In the Information Age Operates Under Different Rules
Social Media

Media In the Information Age Operates Under Different Rules

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
3 Mistakes That Undermine Using Social Media for Customer Service
Social Media

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Everything I Know About Business I Learned By Selling on a Street Corner
Marketing

Everything I Know About Business I Learned By Selling on a Street Corner

A lifelong inventor found the secrets of success after failing to hock goods at a street fair.
11 Ways to Keep Your Press Releases From Being Ignored
Marketing

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
YouTube to Release Kids App Next Week
Social Media

YouTube to Release Kids App Next Week

YouTube Kids will run on smartphones and tablets and focus on kid-appropriate content.
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
The Key Elements of Killer Content Marketing
Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
The Best Practices for Selling Via Social Media
Social Media

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
7.1 Steps to Writing Your Book
Marketing

7.1 Steps to Writing Your Book

If you're an entrepreneur who has been through the ringer in life or business and willing to share, self-publishing can be powerful.
5 Keys to Unlocking the Power of Google Analytics
Marketing

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech
Social Media

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Pinterest Aims to Pin $11 Billion Valuation With Massive Funding Round
Social Media

Pinterest Aims to Pin $11 Billion Valuation With Massive Funding Round

The popular pinboard photo-sharing social network is reportedly in talks to raise another $500 million in venture capital.
How to Protect Your Company's Valuable Social Media Contacts
Social Media

How to Protect Your Company's Valuable Social Media Contacts

It is easy for an employee to take business away from your company through social media. You need to protect yourself.
Email Is a Relationship and a Conversation
Marketing

Email Is a Relationship and a Conversation

Here are three tips to get started.
5 Quick and Easy Ways to Use Social Media to Build Your Email List
Marketing

5 Quick and Easy Ways to Use Social Media to Build Your Email List

Email marketing is still an extremely effective way to market, so take advantage of Facebook, Twitter and other platforms to boost your subscribers.
Video Posts Have the Greatest Facebook Reach
Social Media

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
6 Email Personalization Techniques That Go Beyond a Name
Marketing

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season
Marketing

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
How a Ghostwriter Can Breathe Life Into Your Startup's Content Strategy
Marketing

How a Ghostwriter Can Breathe Life Into Your Startup's Content Strategy

The typical startup budget is small but the demand for content is big. Ghostwriters are often the affordable solution.
How to Build an Outreach Strategy to Earn More Social Shares
Social Media

How to Build an Outreach Strategy to Earn More Social Shares

Here's a road map for planning for social success with your outreach strategy.
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