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Marketing

Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

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When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

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Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
April 9, 2014 in Marketing
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

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Not all infographics are created equal. Here’s how to make yours stand out from the pack.
April 9, 2014 in Marketing
The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

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It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
April 9, 2014 in Social Media
Safe Use of Social Media in Regulated Fields? It's a Real Option.

Safe Use of Social Media in Regulated Fields? It's a Real Option.

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Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
April 9, 2014 in Social Media
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

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To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 9, 2014 in Marketing
How 122-Year-Old General Electric Is Killing It on Social Media

How 122-Year-Old General Electric Is Killing It on Social Media

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You don’t have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
April 9, 2014 in Social Media
Putting Together Your Social Media Team

Putting Together Your Social Media Team

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When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
April 9, 2014 in Social Media
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

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The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
April 9, 2014 in Marketing
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

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Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
April 9, 2014 in Marketing
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

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The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
April 9, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

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Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 9, 2014 in Social Media
How to Build a Killer Facebook Page for Your Retail Company

How to Build a Killer Facebook Page for Your Retail Company

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In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
April 8, 2014 in Marketing
Twitter's Redesign Makes Photos the Focal Point

Twitter's Redesign Makes Photos the Focal Point

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Twitter is rolling out revamped profile layouts with broadened images and new features, like the automatic enlargement of top-performing content.
April 8, 2014 in Social Media
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

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While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
April 8, 2014 in Marketing
Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

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Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
April 8, 2014 in Marketing
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

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When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
April 8, 2014 in Marketing
How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
April 8, 2014 in Marketing
How to Fix These 3 Bad Marketing Habits

How to Fix These 3 Bad Marketing Habits

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With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
April 8, 2014 in Marketing
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

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Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
April 8, 2014 in Marketing
Giving Advertisers a Way to Bypass Facebook Click Fraud

Giving Advertisers a Way to Bypass Facebook Click Fraud

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To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
April 8, 2014 in Social Media
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

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Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
April 5, 2014 in Marketing
Now You Can Send Private Vine Videos to Friends, Others

Now You Can Send Private Vine Videos to Friends, Others

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A new feature allows you to direct-message your six-second videos to others, including those who aren’t on Vine.
April 4, 2014 in Social Media
Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or ServicePlay Video

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service (Video)

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Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
April 4, 2014 in Marketing
Twitter Adds Multiple Photo Option, But Do Brands Care?

Twitter Adds Multiple Photo Option, But Do Brands Care?

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Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
April 4, 2014 in Social Media
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

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A compelling brand story gives your audience a way to connect with you.
April 3, 2014 in Marketing
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