Marketing

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users
Social Media

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users

In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
5 Marketing Trends That Didn't Go Well in 2014
Marketing

5 Marketing Trends That Didn't Go Well in 2014

Ditch these flops as we head into the new year.
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
3 Influencer Marketing Secrets to Steal in 2015
Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Marketing

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
7 Strategies to Succeed With That Demanding, Difficult Customer
Marketing

7 Strategies to Succeed With That Demanding, Difficult Customer

Understand how to deflect and bypass a client's anger to meet your goals.
Why This Is the Season for Generosity Marketing
Marketing

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
How to Use Twitter Analytics to Help You Tweet Better
Social Media

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
4 Simple, Effective Head Shot Photography Tips
Marketing

4 Simple, Effective Head Shot Photography Tips

Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup
Social Media

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Oh, Snap! Instagram Has More Users Than Twitter.
Social Media

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
The 6 Worst Press-Release Topics That Startups Pitch
Marketing

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
5 High-Powered Animal Celebrities Who Earn More Than You Do
Social Media

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
4 Strategies to Keep Customers Coming Back
Marketing

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Will a Specific Color Change the Behavior of Your Website Visitors?
Marketing

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Beware the Promise to 'Fix' Email
Marketing

Beware the Promise to 'Fix' Email

The complaints have intensified. But check out these solutions for the omnipresent and still enduring form of electronic communication.
5 Twitter Tips That Will Enhance Your Personal Brand
Marketing

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
5 Social-Media Sources of Testimonials for Your Business
Social Media

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
The Suave Professional's Guide to Networking Success
Marketing

The Suave Professional's Guide to Networking Success

Business occasions call for just the right touch when you're trying to enlargen your circle of connections. Here's how to do it even when you're not feeling like an influencer.
Here Are 4 Steps to Create an Awesome User Experience
Marketing

Here Are 4 Steps to Create an Awesome User Experience

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.
Too Much Social Media Can Drive Away Your Customers
Social Media

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Marketing

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
The 11 Must-Use Social Media Strategies to Expand Your Brand
Social Media

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Why Your Business Needs One of the New Breed of Internet Marketing Masters
Marketing

Why Your Business Needs One of the New Breed of Internet Marketing Masters

The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
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