Marketing

The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
The 3 Goals to Set for Content-Marketing Success
Marketing

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Social Media

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Why France Is Rebranding the 'Doggie Bag'
Marketing

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
Marketing

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
Why Are So Many People Only Friendly When They Want Something?
Marketing

Why Are So Many People Only Friendly When They Want Something?

All we have to do is start nodding more. And start smiling more. Seriously.
What Great Brands Know: Stop Waiting for Perfection
Marketing

What Great Brands Know: Stop Waiting for Perfection

Learn what a minimum viable brand is and why you need one.
4 Ways to Use Drip Email Campaigns to Drive Conversions
Marketing

4 Ways to Use Drip Email Campaigns to Drive Conversions

'Dripping' is easy to set up with various platforms and makes your sales teams job easier. Here are some suggestions.
8 Questions to Ask Before Hiring a PR Firm
Marketing

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Marketing

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
3 Vital Things to Consider Before Naming Your Company
Marketing

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Marketing

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Social Media

Facebook Updates Its Privacy Policy, But Does That Mean Anything?

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
How to Make 'Free Shipping' Profitable
Marketing

How to Make 'Free Shipping' Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.
How (and Why) to Take Advantage of Being First on New Social-Media Platforms
Social Media

How (and Why) to Take Advantage of Being First on New Social-Media Platforms

Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Twitter Considers Crafting New Apps, Improving Messaging
Social Media

Twitter Considers Crafting New Apps, Improving Messaging

The social network says it is looking into applications beyond its core messaging service.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
It's Time to Diversify Your Online Sales Strategy
Marketing

It's Time to Diversify Your Online Sales Strategy

Do some creative marketing. The number of places your product can be showcased is expanding.
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
11 Clever Ways to Promote Your Podcast to the World
Marketing

11 Clever Ways to Promote Your Podcast to the World

Have you exhausted all the different channels for marketing your show?
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
6 Reasons Why You Should Quit Facebook
Social Media

6 Reasons Why You Should Quit Facebook

Studies show the social network drives us to spend more and work less and makes us unhappy.
Capturing Repeat Customers Is the Magic of Growth Hacking
Marketing

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
The 4 Pillars New Brands Must Communicate to Their Audience
Marketing

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
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