Marketing

Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers
Marketing

Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers

A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Marketing

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Marketing

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
How Grassroots Marketing Put This Craft Brewery On Tap for Success
Marketing

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
The 4 Things Your Customers Really Want
Marketing

The 4 Things Your Customers Really Want

The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
Marketers Must Ask These 7 Questions About Native Content
Marketing

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Queen Elizabeth Had Something to Do With a Tweet
Social Media

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
5 Things to Look for in Social-Media Analytics
Social Media

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Social Media

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
Social Media

Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
5 Steps to Write a Winning Bylined Article
Marketing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
How Reality Star Bethenny Frankel Achieved Brand Success
Marketing

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
Social Media

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin

He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
3 Ways to Beat Referral Fatigue in Sales
Marketing

3 Ways to Beat Referral Fatigue in Sales

While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
Find the Courage and Ask Some Clients How Your Company Can Improve
Marketing

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Marketing

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Position Your Brand So It Reflects Who You Are
Marketing

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'
Marketing

Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'

'Late night shopping may never be the same again,' the homeware retailer warns.
How to Repurpose Content for Your Online Marketing
Marketing

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself¬ówell, there's only so much to go around.
You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts
Marketing

You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts

Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'
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