Marketing

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere
Social Media

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
Successful Content Marketers Do These 5 Things Differently
Marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
Social Media

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Move Over, Facebook. Here Comes a Social Network for Rich People.
Social Media

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you’re rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Marketing

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
5 Common Strategic Mistakes to Avoid When Using AdWords
Marketing

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
How I Finally Snagged My Dream Domain Name
Marketing

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Leading, and Surviving, a Company Rebranding Effort
Marketing

Leading, and Surviving, a Company Rebranding Effort

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.
Is Paid Search Ineffective for Online Marketing?
Marketing

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.
8 Ingredients of an Off-the-Charts Email Marketing Campaign
Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
The 7 Habits of Seriously Effective Communication Pros
Marketing

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
How Long Before Your Customers Trust You? Two Years.
Marketing

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack.
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Forget the Elevator Pitch. Use Hallway Resonators.
Marketing

Forget the Elevator Pitch. Use Hallway Resonators.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Marketing

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses
Marketing

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Marketing

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
How to Appropriately Promote Yourself on YouTube
Social Media

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
The Best Way to Market a Niche Company
Marketing

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Marketing

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Marketing

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence
Marketing

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
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