BY Jim JosephWhen the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
BY Joanna LordOften people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
BY John RamptonFind out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
BY Wendy FrinkYou dont have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
BY Ann HandleyIn lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
BY Laura EntisInterior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
BY Jeremy SmithColor wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
BY Ted DhanikTo avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
BY Wendy FrinkA new feature allows you to direct-message your six-second videos to others, including those who arent on Vine.
Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service (Video)
BY Jason FellGrant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
BY Wendy FrinkUsers can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
BY Ann HandleyA compelling brand story gives your audience a way to connect with you.
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A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
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