Marketing

The Complete Guide to Creating the Perfect Facebook Page for Your Business
Social Media

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Marketing

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Predicting Chart Toppers Before They Make the Climb
Social Media

Predicting Chart Toppers Before They Make the Climb

Next Big Sound’s data predicts music’s breakout stars.
Public Speaking Tips to Maximize Your Reach and Revenue
Marketing

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Blurred Lines: Is Native Advertising Bad Or Good?
Marketing

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won’t make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules
Social Media

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules

A Georgia appellate court ruled that the parents of a seventh-grader who created a fake and defamatory Facebook account for a classmate may be liable for emotional damages by a jury.
Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest
Marketing

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Marketing

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Twitpic Is Dead -- This Time, For Real
Social Media

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn’t afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
3 Critical B2B Digital Marketing Hacks
Marketing

3 Critical B2B Digital Marketing Hacks

These tricks will make you a B2B marketing wizard.
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don’t, you need to be different, but not too different.
The One-Question Shortcut to Identifying Your Niche Market
Marketing

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up
Social Media

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Marketing

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
What's the Best Way to Market Your Charitable Giving?
Marketing

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Marketing

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
8 Types of Photos You Should Never Use on Your LinkedIn Profile
Social Media

8 Types of Photos You Should Never Use on Your LinkedIn Profile

You could get passed over on LinkedIn if your headshot stinks. Put your best face forward on the popular professional networking hub by not making these common and comical profile faux pas.
Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises
Social Media

Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises

The new tool allows users in disaster zones to check in with friends and family.
10 Innovative Ways to Analyze Google Analytics Data to Increase Sales
Marketing

10 Innovative Ways to Analyze Google Analytics Data to Increase Sales

You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
How to Optimize Your Website for International Search
Marketing

How to Optimize Your Website for International Search

Most websites are only optimized for the country that the business is physically in. To expand, owners will need to think about international search.
4 Hacks for Writing an Article That Sounds Genius (And Actually Is)
Marketing

4 Hacks for Writing an Article That Sounds Genius (And Actually Is)

You may not be a genius, but your writing needs to sound like it.
7 Steps to a New Image for Your Small Business Without Spending Much
Marketing

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
5 Landing Page Must-Haves to Boost App Downloads
Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button
Marketing

Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button

All marketing, all the time, looks to be the future of social media.
How to Promote Yourself and Become the Brand Others Talk About
Marketing

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.
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