Marketing

Why SEO Is Much Easier Than You Think
Marketing

Why SEO Is Much Easier Than You Think

SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Beyond the Boycotts: Meet Yelp's Small-Business Evangelist
Social Media

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
How to Effectively Use Advertising in Online Videos
Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous
Social Media

With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous

Bethany Mota, GloZell and Hank Green will host one-on-one interviews with the president next week following his State of the Union address.
We Need to Stop Blaming Social Media For Stressing Us Out
Social Media

We Need to Stop Blaming Social Media For Stressing Us Out

Our accusations may be misplaced, according to a new Pew study.
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Marketing

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
5 Reasons Your Small Business Should Start a Podcast Today
Marketing

5 Reasons Your Small Business Should Start a Podcast Today

Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
8 Psychological Triggers to Optimize Your Pricing Page
Marketing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Think Like a Journalist to Create Compelling Content That Gets Noticed
Social Media

Think Like a Journalist to Create Compelling Content That Gets Noticed

Gone are the days of the SEO wizard who could game search engine results with magic words.
6 Secrets to Writing a Better Brand Positioning Statement
Marketing

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
4 Ways to Mount a Cyber Defense in Light of the U.S. Military's Social-Media Hack
Social Media

4 Ways to Mount a Cyber Defense in Light of the U.S. Military's Social-Media Hack

Just because it wasn't data or computer networks that were attacked doesn't mean it's not detrimental to your business.
Smart Kegs to Mobile: What to Watch in Retail
Marketing

Smart Kegs to Mobile: What to Watch in Retail

Key takeaways from this week's National Retail Federation's show.
4 Tips to Make Sure Your Content Isn't Fluff
Marketing

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
How to Make Your Infographic Stand Out on Mobile
Marketing

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
The Founder of This Website Is Begging People to Stop Using His Service
Marketing

The Founder of This Website Is Begging People to Stop Using His Service

'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
14 Social Media Disasters That Could Strike Your Businesses
Social Media

14 Social Media Disasters That Could Strike Your Businesses

Knowing what all of these nightmares are means knowing how to prevent them.
A Bit of Empathy Might Be the Best Marketing Strategy
Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Pretty People Eat for Free at This Chinese Restaurant
Marketing

Pretty People Eat for Free at This Chinese Restaurant

A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Marketing

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
3 Things to Consider When Building a Mobile Advertising Campaign
Marketing

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
3 Essential Elements Needed to Turn Content Consumers Into Customers
Marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
It's Easy to Spy on Your Competitors Conveniently and for Free.
Marketing

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
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