Marketing Basics

Marketing Basics

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Customer Loyalty and Retention

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Marketing Plan

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Marketing Basics

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
Landing Your First Customers
Marketing Basics

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
Marketing Basics

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
Marketing Materials

Words to the Wise

Has your marketing copy lost its punch? Kick it up a notch with these words that work.
Marketing Basics

3 Marketing Tactics to Use Right Now

Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Market Research

Test Your Product or Service First

It's not as expensive as you think--and it's crucial to your success.
Market Research

Define Your Target Audience to Grow Your Sales

Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
Marketing Basics

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Market Research

Finding a Market for Your Services

Does anyone need what your business is offering? To find out, the best approach is the direct approach.
Customer Loyalty and Retention

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Marketing Plan

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Marketing Basics

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Customer Loyalty and Retention

Getting Customer Referrals

Persuading your customers to refer you to their friends isn't as hard as you think.
Marketing Basics

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Market Research

Why You Need Competitive Intelligence

Competitive intelligence should be moving up your list of entrepreneurial priorities.
Marketing Basics

Create a Steady Sales Cycle

So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
Market Research

Conducting Surveys and Focus Groups

Check out these effective market research options that won't take a toll on your budget.
Marketing Basics

Marketing From the Inside Out: Clarity + Alignment = Traction

Part three in a three-part series: how to create a values-based marketing plan
Marketing Basics

Marketing From the Inside Out: Analyzing Your Market

Part two in a three-part series: how to determine what your market wants and give it to them
Marketing Basics

Marketing From the Inside Out: A Coach's Perspective

Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan
Market Research

Market Research on the Web

Use the Internet to find out if your business has potential.
Marketing Basics

And Another Thing . . .

Successful marketing takes more than a monster budget.
Marketing Materials

Attract More Business With Direct-Mail Postcards

It's powerful-and affordable. So put direct mail to work for you now.
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