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Marketing Basics

Define Your Target Audience to Grow Your Sales

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Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
June 1, 2003 in Market Research

How to Market in Uncertain Times

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What shape should your marketing take in today's post-war economy?
May 5, 2003 in Marketing Basics

Finding a Market for Your Services

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Does anyone need what your business is offering? To find out, the best approach is the direct approach.
May 1, 2003 in Market Research

Give Customers an Experience to Remember

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Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.

Write a Simple Marketing Plan

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5 steps to a simple, concise plan that'll get your marketing efforts on the right track
March 3, 2003 in Marketing Plan

Is Your Marketing Out of Focus?

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You may not be using the wrong marketing methods--just too many of them.
February 3, 2003 in Marketing Basics

Getting Customer Referrals

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Persuading your customers to refer you to their friends isn't as hard as you think.
February 1, 2003 in Customer Loyalty and Retention

Evolution Theory

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Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
January 1, 2003 in Marketing Basics

Why You Need Competitive Intelligence

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Competitive intelligence should be moving up your list of entrepreneurial priorities.
November 1, 2002 in Market Research

Create a Steady Sales Cycle

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So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
October 28, 2002 in Marketing Basics

Conducting Surveys and Focus Groups

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Check out these effective market research options that won't take a toll on your budget.
September 30, 2002 in Market Research

Marketing From the Inside Out: Clarity + Alignment = Traction

Part three in a three-part series: how to create a values-based marketing plan
June 3, 2002 in Marketing Basics

Marketing From the Inside Out: Analyzing Your Market

Part two in a three-part series: how to determine what your market wants and give it to them
May 28, 2002 in Marketing Basics

Marketing From the Inside Out: A Coach's Perspective

Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan
May 20, 2002 in Marketing Basics

Market Research on the Web

Use the Internet to find out if your business has potential.
May 13, 2002 in Market Research

And Another Thing . . .

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Successful marketing takes more than a monster budget.
April 1, 2002 in Marketing Basics

Attract More Business With Direct-Mail Postcards

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It's powerful-and affordable. So put direct mail to work for you now.
March 25, 2002 in Marketing Materials

Who Is Your Market-and What Do They Want?

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Before you get set on one target market, figure out if there are any others eager for your product or service.
March 18, 2002 in Market Research

3 Rules for Niche Marketing

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Follow these maxims to grow your business's audience.
March 4, 2002 in Targeting Niche Markets

Chick Magnet

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How can you attract women to your business?
March 1, 2002 in Targeting Niche Markets

Keeping Your Marketing Current

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Your customers are changing. Can your marketing keep up?
January 1, 2002 in Market Research

Bringing in the Business

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How to find your target market and tell them all about wonderful, fabulous you
December 17, 2001 in Market Research

Revamp Your Brochure

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Is your current brochure putting prospects to sleep? Wake them up with these tips.
December 3, 2001 in Marketing Materials

Addled Ads

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Marketing moves not to make
December 1, 2001 in Marketing Basics

Got Ideas?

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If not, don't worry! Your workers do, so make them your marketing team.
October 1, 2001 in Marketing Basics

Moving on With Your Marketing

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With our nation in turmoil, should you continue business as usual?
October 1, 2001 in Marketing Basics
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