Marketing Basics

Marketing Basics

The Perfect Presentation: Practice

In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Marketing Basics

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
Marketing Basics

The Perfect Presentation: Technology

In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
Marketing Basics

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Get to Know the Competition
Market Research

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.
Inventing

How To Market A New Product

Start small and create a timeline for taking your product to national distribution.
Customer Loyalty and Retention

Building Repeat Business from Day 1

10 tips to ensure your new business venture will have the repeat customers it needs to survive.
Marketing Basics

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Customer Loyalty and Retention

The Cost of Customer Loyalty

When Paige's favorite local coffee shop made a few too many changes, it forced customers away. How can you avoid this same mistake?
Marketing Basics

Story Hour

Intrigue your audience by marketing with storytelling techniques.
Marketing Materials

Your Brand's True Colors

Learn what the colors you use say about your business.
Market Research

How to Research Your Market

Do your homework before opening your doors to avoid business-busting mistakes.
Targeting Niche Markets

The Baby Boomers Are Coming

The boomers are coming. Can you help your city prepare?
Sales Techniques

The Trust Factor

Win your customers' faith by learning the 5 key components of trust.
Marketing Basics

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Marketing Basics

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Finding Customers

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
Market Research

Using an Online Trading Market to Predict Success

Businesses are using an innovative tool to see what their futures may hold.
Marketing Basics

Create Marketing Materials With Your Salespeople in Mind

What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Guerrilla Marketing

Developing a Marketing Calendar

When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.
Developing a PR Plan
PR Basics

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Marketing Basics

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Making a Knock-Out Trade Show Display
Marketing Basics

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
Marketing Basics

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
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