Marketing Basics
Attract More Business With Direct-Mail Postcards
BY Sean M. Lyden
It's powerful-and affordable. So put direct mail to work for you now.Who Is Your Market-and What Do They Want?
BY Karen E. Spaeder
Before you get set on one target market, figure out if there are any others eager for your product or service.3 Rules for Niche Marketing
BY Kim T. Gordon
Follow these maxims to grow your business's audience.Chick Magnet
BY Kim T. Gordon
How can you attract women to your business?Keeping Your Marketing Current
BY Kim T. Gordon
Your customers are changing. Can your marketing keep up?Bringing in the Business
BY Karen E. Spaeder
How to find your target market and tell them all about wonderful, fabulous youRevamp Your Brochure
BY Kim T. Gordon
Is your current brochure putting prospects to sleep? Wake them up with these tips.Addled Ads
BY Kim T. Gordon
Marketing moves not to makeGot Ideas?
BY Kim T. Gordon
If not, don't worry! Your workers do, so make them your marketing team.Moving on With Your Marketing
BY Kim T. Gordon
With our nation in turmoil, should you continue business as usual?How to Work a Trade Show
Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.Attending a Trade Show
BY Karen E. Spaeder
They're easy enough to find. But what do you do to get there?Creating A Marketing Plan
Design a road map to guide your marketing campaign.Creating A Marketing Plan
Design a road map to guide your marketing campaign.
How to Create a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan. Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data. The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.Conducting Market Research
BY Karen E. Spaeder
Prospects need a reason to buy, even if you're just asking them whether they'd use your product or service.When Your Marketing Materials Flop
BY Kim T. Gordon
. . . go back to the drawing board and do some research to find your best prospects.Who Wants to Know? You Do.
BY Melissa Campanelli
Conducting a survey online is cheap and fast--and you can do it yourself.How to Market to College Students
BY Kathy J. Kobliski
Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.Business Development Basics
BY Kim T. Gordon
How to set up a new-business program for your companyHow to Reach New Markets
BY Kim T. Gordon
Want to bend your business in a better direction? Try a new market.Who Are Your Clients?
BY Kim T. Gordon
Get to know potential customers with market research.Finding New Prospects
BY Kim T. Gordon
If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.Marketing Plan Makeover
BY Kim T. Gordon
Is it time for an update?Ads by Google
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60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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