Marketing Basics

Gary Vaynerchuk on Turning Customer Complaints into Opportunities
Customer Loyalty and Retention

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
Gary Vaynerchuk on Storytelling to Build a Brand
Marketing Basics

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Targeting Niche Markets

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
4 Steps to Creating Buzz on a Shoestring Budget
Targeting Niche Markets

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Smart Ways to Market a Service Business
Marketing Basics

Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
How to Convert Facebook Fans Into Paying Customers
Marketing Basics

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
How Increasing Interaction Helps Retain Customers
Customer Loyalty and Retention

How Increasing Interaction Helps Retain Customers

A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
How to Calculate the Lifetime Value of a Customer
Customer Loyalty and Retention

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing Basics

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
5 Tips to Help Your Marketing Messages Sing
Marketing Materials

5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend
Targeting Niche Markets

How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend

A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time.
How to Compete with the Big Chains? Think Locally
Marketing Basics

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
The Key to Annoyance-Free Website Surveys That Get Results
Market Research

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
How a Lean Startup Can Keep Customers
Customer Loyalty and Retention

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
The Five Broad Strokes of Marketing
Marketing Plan

The Five Broad Strokes of Marketing

Master these five ideas, and you will be well on your way to becoming a master marketer.
When the Product Is the Marketing, and Vice Versa
Your Business Plan

When the Product Is the Marketing, and Vice Versa

Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
Seven Tips for Coping with Customer Questions
Customer Loyalty and Retention

Seven Tips for Coping with Customer Questions

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
Businesses Can't Afford to Neglect Customer Service on Facebook
Customer Loyalty and Retention

Businesses Can't Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Four Rules for Location-Based Marketing Without Creeping Out Customers
Marketing Basics

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
In Amish Country, A Lesson in Niche Marketing
Marketing Basics

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Valentine's Niche: Say It With Beer and Beef Jerky?
Targeting Niche Markets

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
What 'Project Runway' Can Teach You About Business
Customer Loyalty and Retention

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
The 10 Ds of Creating a Social Media Use Policy
Social Media

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Seven Ways Business Owners Can Beat the January Doldrums
Marketing Plan

Seven Ways Business Owners Can Beat the January Doldrums

For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
How One Business Is Expanding Beyond Its Local Market
Marketing Basics

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?
Free Market-Research Tools -- A Sampler
Market Research

Free Market-Research Tools -- A Sampler

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
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