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Marketing Basics

The Five Broad Strokes of Marketing

The Five Broad Strokes of Marketing

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Master these five ideas, and you will be well on your way to becoming a master marketer.
May 8, 2012 in Marketing Plan
Seven Tips for Coping with Customer Questions

Seven Tips for Coping with Customer Questions

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Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
Businesses Can't Afford to Neglect Customer Service on Facebook

Businesses Can't Afford to Neglect Customer Service on Facebook

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Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Four Rules for Location-Based Marketing Without Creeping Out Customers

Four Rules for Location-Based Marketing Without Creeping Out Customers

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Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
April 2, 2012 in Marketing Basics
In Amish Country, A Lesson in Niche Marketing

In Amish Country, A Lesson in Niche Marketing

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A business that caters to a specialized community offers lessons in narrowing the focus.
March 21, 2012 in Marketing Basics
Valentine's Niche: Say It With Beer and Beef Jerky?

Valentine's Niche: Say It With Beer and Beef Jerky?

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In the business of love, nothing is sacred -- not even candy hearts and red roses.
February 14, 2012 in Targeting Niche Markets
What 'Project Runway' Can Teach You About Business

What 'Project Runway' Can Teach You About Business

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Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
February 10, 2012 in Customer Loyalty and Retention
Seven Ways Business Owners Can Beat the January Doldrums

Seven Ways Business Owners Can Beat the January Doldrums

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For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
December 28, 2011 in Marketing Plan
How One Business Is Expanding Beyond Its Local Market

How One Business Is Expanding Beyond Its Local Market

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What is your company doing that takes you outside the comfort zone?
December 16, 2011 in Marketing Basics
Free Market-Research Tools -- A Sampler

Free Market-Research Tools -- A Sampler

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Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
December 15, 2011 in Market Research
Five Affordable Consumer Research Tools

Five Affordable Consumer Research Tools

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Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
December 7, 2011 in Market Research
What to Do When the Mailman Slows Your Business Down

What to Do When the Mailman Slows Your Business Down

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Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
December 6, 2011 in Marketing Materials

Who's Willing to Bet on Your Success?

Crowdfunding will inject over 5 billion dollars into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures.
December 1, 2011 in Marketing Basics
A New Way to Crowdsource Customer Feedback

A New Way to Crowdsource Customer Feedback

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Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
November 30, 2011 in Market Research
How Indie Merchants Are Prepping for the HolidaysPlay Video

How Indie Merchants Are Prepping for the Holidays (Video)

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
November 18, 2011 in Marketing Basics
12 Ways to (Legally) Spy on Your Competitors

12 Ways to (Legally) Spy on Your Competitors

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You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
November 18, 2011 in Market Research
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

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Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
November 4, 2011 in Customer Loyalty and Retention
Apple's Simple Marketing Manifesto

Apple's Simple Marketing Manifesto

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In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
October 26, 2011 in Marketing Plan
Why You Should Fire Your Worst Client

Why You Should Fire Your Worst Client

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When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
October 7, 2011 in Customer Loyalty and Retention
Hacking the U.S. Census for Market Research

Hacking the U.S. Census for Market Research

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The every-decade survey can offer insights on demographics and competition for determining potential markets.
October 6, 2011 in Marketing Basics
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

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The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
October 5, 2011 in Marketing Basics
Don't Wait for a Reunion to Network With Former Classmates

Don't Wait for a Reunion to Network With Former Classmates

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If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
September 8, 2011 in Marketing Basics
Looptworks' Scott Hamlin on Educating Customers While Having FunPlay Video

Looptworks' Scott Hamlin on Educating Customers While Having Fun (Video)

The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
September 7, 2011 in Marketing Basics
Only You Can Prevent Cringe-Worthy Customer Service

Only You Can Prevent Cringe-Worthy Customer Service

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Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
August 22, 2011 in Customer Loyalty and Retention
Five Steps to Create a Marketing Plan

Five Steps to Create a Marketing Plan

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How business owners can put together a detailed marketing guide for business growth.
August 11, 2011 in Marketing Plan
Why Tracking Marketing Metrics Can Pay Off

Why Tracking Marketing Metrics Can Pay Off

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Use these tips to help generate a better response from your marketing and improve your return on investment.
August 2, 2011 in Marketing Basics
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