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Marketing Basics

Five Signs You Need a Marketing Makeover

Five Signs You Need a Marketing Makeover

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If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011 in Marketing Basics
Which Service Will Get You on Your Customers' Map?

Which Service Will Get You on Your Customers' Map?

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Not all location-based social networking service providers are alike.
March 29, 2011 in Finding Customers
SXSW's Customer Finding Tools of Tomorrow

SXSW's Customer Finding Tools of Tomorrow

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SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
March 22, 2011 in Finding Customers
Six Tips for Building Buzz on a Budget

Six Tips for Building Buzz on a Budget

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Six tips for building buzz on the cheap.
March 8, 2011 in Marketing Basics
Chris Brogan on the Art of Brevity

Chris Brogan on the Art of Brevity

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In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
February 22, 2011 in Finding Customers
Two Weeks to Startup: Day 2. Research Your Business Idea

Two Weeks to Startup: Day 2. Research Your Business Idea

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Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
February 1, 2011 in Market Research
What's Behind Products That Customers Fall in Love With

What's Behind Products That Customers Fall in Love With

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You don't want customers to just buy your product--you want them to get emotional about it.
January 25, 2011 in Customer Loyalty and Retention
Four Steps to Launching a Loyalty Program

Four Steps to Launching a Loyalty Program

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Structured programs can help you grow your business, retain customers and trump the competition.
December 10, 2010 in Customer Loyalty and Retention
Review: Capsule, CRM for Small Business

Review: Capsule, CRM for Small Business

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The pros and cons of an online tool that focuses on managing the sales pipeline.
December 7, 2010 in Customer Loyalty and Retention
Small Marketing Changes With a Big Impact

Small Marketing Changes With a Big Impact

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Try these seven low-cost ways to boost small-business sales.
November 23, 2010 in Marketing Basics
Seven Ways to Energize Sales

Seven Ways to Energize Sales

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When revenue hits a rut, consider these tips to help you jump-start your sales.
November 15, 2010 in Marketing Basics
Does Your Business Hand Out the Good Candy?

Does Your Business Hand Out the Good Candy?

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Three Halloween-inspired marketing tips to sweeten holiday sales
October 29, 2010 in Marketing Basics
Three Tools for Hyper-local Social Media Marketing

Three Tools for Hyper-local Social Media Marketing

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You can't outspend Fortune 500 companies, but you can change the game.
October 21, 2010 in Targeting Niche Markets
Marketing a Seasonal Business All Year 'Round

Marketing a Seasonal Business All Year 'Round

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Make fall a fruitful time even if your business runs hot and cold.
October 14, 2010 in Customer Loyalty and Retention
Five Market-Research Tools for Twitter

Five Market-Research Tools for Twitter

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These sites will help you cut through the noise and reach the customers you want.
October 6, 2010 in Market Research
Conducting Market Research

Conducting Market Research

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You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
September 30, 2010 in Market Research
Five Tips for Marketing to College Students

Five Tips for Marketing to College Students

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Use these strategies to help you hit a constantly moving target.
September 24, 2010 in Targeting Niche Markets
How to Do Market Research--The Basics

How to Do Market Research--The Basics

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Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
September 23, 2010 in Market Research
Loyalty Marketing in Action

Loyalty Marketing in Action

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What you can learn from Neiman Marcus' loyalty program
August 19, 2010 in Customer Loyalty and Retention
Big Marketing Stunts, Small-Business Style

Big Marketing Stunts, Small-Business Style

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Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
August 3, 2010 in Marketing Basics

The Art of Feel-Good Loyalty Incentives

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Reward your customers -- they'll reward you with repeat business.
How to Identify and Reach Underserved Markets

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
June 24, 2010 in Market Research
Put Your Customers to Work for You

Put Your Customers to Work for You

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Client referral incentives can be a valuable and inexpensive way to build a business.
June 21, 2010 in Finding Customers
Make Live Events Part of Your Marketing

Make Live Events Part of Your Marketing

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Face-to-face experiences can have a big impact on your business.
June 1, 2010 in Finding Customers

Six Ways to Create a Memorable Customer Experience

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The devil is in the details--are you paying attention to the 'little things?'
Marketers, Meet Your Future Customers

Marketers, Meet Your Future Customers

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Young consumers and Latinos are fueling the economic recovery.
May 12, 2010 in Finding Customers
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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