Online Marketing

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds
Apps & Software

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
How Dwolla is Building Its Brand by Giving Away Cash
Social Media

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
10 Trends for Online Marketers in 2012
Online Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Lawmakers Seek FTC Scrutiny of Google's Search Results
Finding Customers

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
See What Attracts People to Your Business's Facebook Page
Social Media

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
What You Need to Know About YouTube's New Analytics Program
Online Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Chris Brogan on Cultivating Visibility
Online Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Why Small Businesses Should Care About Their 'Social Influence'
Online Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Where to Focus Your Business's Ad Dollars in the New Year
Advertising

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Three Key Business Investments to Make in 2012
Marketing Ideas

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
A User's Guide to Facebook's New Timeline Feature
Online Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
How to Increase Social Sharing to Generate More Leads
Social Media

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
The Three Worst Daily Deal Mistakes and How to Avoid Them
Selling Online

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Understanding the Value of a Facebook Fan
Social Media

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Why Your Small Business Should Hangout on Google+
Social Media

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Online Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Five New Online Tools for Finding Local Customers
Online Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Social Media

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
More Small Businesses Extol the Benefits of Social Media
Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine
Finding Prospects

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
One Way to Automate Your Online Marketing Efforts
Apps & Software

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
How to Get Started with Location-Based Marketing
Online Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
10 Tips for Better Content Marketing
Online Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
How to Leverage Celebrities and Social Media to Build Buzz
Social Media

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Seven Tips for Marketing a Business with Video
Online Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
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