Online Marketing

How to Start Video Blogging for Your Business
Online Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
What Time Is Your Facebook Sweet Spot?
Social Media

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Chief Cheezburger Ben Huh Dishes on Social Media
Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
CouponTrade Can Help Attract Customers Through Unused Deals
Online Marketing

CouponTrade Can Help Attract Customers Through Unused Deals

A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
HopStop Offers Free Geo-Targeted Ads for Small Businesses
Online Marketing

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
New Ways to Tap into Daily Deals Sites
Online Marketing

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
How One Small Company Is Using QR Codes
Online Marketing

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
To Find Local Customers, Use Local Resources
Advertising

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
How Facebook's Facelift Affects Your Business
Social Media

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Five Reasons Why Websites Still Matter
Online Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
How Not to Send Customer Emails: A Lesson from Comcast
Online Marketing

How Not to Send Customer Emails: A Lesson from Comcast

If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
How to Break Out of the Business Buzzword Bubble
Online Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Facebook Offers Newbies a Step-by-Step Guide
Social Media

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
10 Ways to Turn Your Blog into a Lead-Generation Machine
Online Marketing

10 Ways to Turn Your Blog into a Lead-Generation Machine

How to attract more traffic to your blog and convert more of your visitors into buying customers.
Chris Brogan on Video Blogging
Online Marketing

Chris Brogan on Video Blogging

The video blog is the best online tool you're not using. That needs to change. It's time to be seen.
What Facebook's Latest Changes Mean for Businesses
Social Media

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
The New, New Rules of Business Marketing
Online Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Five Tips for Mobile Marketing Beyond Text-Message Ads
Online Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
Understanding Google's New Sitelinks
Online Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
The Fallacy Behind 'Facebook Fatigue'
Online Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Six Tips for Mobile Marketing to Engage Customers
Online Marketing

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
Facebook Posting Techniques that Really Work
Online Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
A Look at Pay-Per-Click Tools for Small Businesses
Online Marketing

A Look at Pay-Per-Click Tools for Small Businesses

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Measuring Your Business's Success on the Web
Online Marketing

Measuring Your Business's Success on the Web

It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Is Business Email Dead?
Online Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How Do I Start Talking with Customers Online?
Social Media

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
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