Online Marketing

3 Strategies to Unlock YouTube's Potential in 2015
Marketing

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Indiegogo Launches Commerce Option for Successful Crowdfunding Campaign Owners
Grow Your Business

Indiegogo Launches Commerce Option for Successful Crowdfunding Campaign Owners

The InDemand 'forever funding' program gives entrepreneurs a way to grow their business from their crowdfunding campaign website.
Increase Your Conversion Rates With These 7 Landing Page Must-Haves
Marketing

Increase Your Conversion Rates With These 7 Landing Page Must-Haves

Lots of traffic to your website won't equate to much if it leaves your potential customers angry and confused.
Solopreneurs Should Resolve to Focus on Growth and Efficiency to Prosper in 2015
Grow Your Business

Solopreneurs Should Resolve to Focus on Growth and Efficiency to Prosper in 2015

Start the New Year with a fresh marketing initiative or an investment in technology that saves you time and you'll reap returns for years.
Generate Traffic With a Well-Rounded Content Marketing Strategy
Marketing

Generate Traffic With a Well-Rounded Content Marketing Strategy

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits.
A 3-Step Beginner's Guide to Social-Media Marketing
Social Media

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.
Integrate Social Media With Print Advertising to Boost Your Marketing
Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
6 Potato Salad-Tested Crowdfunding Tricks That Work
Money

6 Potato Salad-Tested Crowdfunding Tricks That Work

You may think it's silly that people gave money to someone to create a side dish, but there are reasons for that.
The Entrepreneur's Guide to Creating Content That Gets Shared
Marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
10 Questions to Ask When Hiring an SEO Consultant
Technology

10 Questions to Ask When Hiring an SEO Consultant

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
4 Tips for Great Content Marketing
Marketing

4 Tips for Great Content Marketing

Here are some pointers on how marketers can get the most out of their content.
Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level
Technology

Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level

Before launching a Google AdWords campaign, understand the three major groups of online searchers.
13 Value-Packed Marketing Podcasts for Entrepreneurs
Marketing

13 Value-Packed Marketing Podcasts for Entrepreneurs

Maximize your commute and absorb lessons from experts on shows as short as five minutes.
The Marketer's Guide to Transactional Email
Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
The Key Components of a Content Manager's Editorial Calendar
Marketing

The Key Components of a Content Manager's Editorial Calendar

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Marketing

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
A Quick Guide to Mastering Twitter for Business
Social Media

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
The Future of Ecommerce Will Focus on Creating Experiences
Marketing

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Marketing

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Balancing the Art and Science of Content Marketing (Infographic)
Marketing

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Social Media

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
5 Secrets to Making Your Startup Go Viral
Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Not All Viral Videos Are Good Content Marketing
Marketing

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
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