With a little bit of focus, companies can convert casual fans into powerful brand advocates.
Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
What Donald Trump, Martha Stewart and Other Entrepreneurs Tweeted About the U.S. Government Shutdown
Politics and business don't always mix but these owners spoke out about the shutdown.
Jobs involving social media have exploded over the last three years. Here's a look at where the growth is.
One in five workplaces block access to Facebook, but does banning social media at work boost productivity or hurt morale and erode trust?
As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
News and Trends
For the ninth year in a row, Apple has topped Boston Consulting Group's annual list of the companies leading the charge in defining whats new and cool.
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
A new law gives people under the age of 18 an 'eraser button' to delete embarrassing, crude or cruel online posts that could follow them into adulthood and employment.
A look at the most vexing social media no-nos and why you should just skip them.
Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Here's a look at what types of brands have the strongest and most social communities on the big social network.
If you've been feeling lost while navigating the sometimes strange world of Twitter, this information should help.
Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
SEO | Search Engine Optimization
Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
Starting soon, users will be able to add clips to mobile devices to be viewed when they're without an internet connection
Computer scientists have found that angry messages spread faster on social media than messages of sadness, disgust, even joy.
What you need to know when crafting an effective social strategy for your startup.
The social network announced its confidential filing for an initial public offering via a tweet. It's showing signs it learned from Facebook's IPO.
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