Social Media

The New Rules to Getting Your Facebook Updates Noticed
Social Media

The New Rules to Getting Your Facebook Updates Noticed

In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
Twitter Use Among Americans Is Growing -- Fast
Social Media

Twitter Use Among Americans Is Growing -- Fast

Users of the popular social network have more than doubled since 2010, a new report says.
Dear LinkedIn, You're Doing It All Wrong. Here's How
Social Media

Dear LinkedIn, You're Doing It All Wrong. Here's How

One marketer's open letter to the popular social networking site for professionals.
Social Media Service HootSuite Raises $165 Million in Big Financing Round
Social Media

Social Media Service HootSuite Raises $165 Million in Big Financing Round

Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
LinkedIn Rolls Out Enhanced Analytics Suite for Businesses
News and Trends

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
3 Ways Pinterest is Shaping Its Future
Social Media

3 Ways Pinterest is Shaping Its Future

The popular image-sharing site looks toward improved search results and expanding its ecommerce capabilities.
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit
Social Media

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Intuit to Give One Small Business a Free Super Bowl Ad
Advertising

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Facebook Now Allowing Embedded Posts -- Just Like Twitter
News and Trends

Facebook Now Allowing Embedded Posts -- Just Like Twitter

The tool allows users to add their public Facebook posts to other blogs and websites.
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit
Social Media

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
If Twitter Goes Public, Would You Invest?
News and Trends

If Twitter Goes Public, Would You Invest?

Amid signs that the social network is readying for an IPO, we ask our readers how likely they are to put their money in.
Twitter Posts Job Listing for Someone to Help With Its IPO
News and Trends

Twitter Posts Job Listing for Someone to Help With Its IPO

Twitter is going public (at some point), and it's looking for help.
How to Give Your Customers Exactly What They Want (Infographic)
Customer Loyalty and Retention

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
What NASA Can Teach You About Social-Media Marketing
Social Media

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
The Art of the Response on Social Media
Social Media

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
How You Can Create the 'Perfect' Social Media Post (Infographic)
Social Media

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Social Media

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
Social Media

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
6 Small Businesses That Are Doing Social Media Right
Online Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
How to Use Video to Reach Customers
Social Media

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
Social Media

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe
Social Media

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Does Search Produce Better Customers Than Social Media?
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
The 10 Essentials of Facebook Etiquette
Social Media

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
Got Street Cred? 5 Ways to Build Customer Trust Online
Online Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
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