BY Karen LelandOne in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
BY Scott LevyIdeas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
BY Jason FellCollecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
BY Gwen MoranStorenvy mixes a no-cost e-commerce platform with community engagement.
BY Jim EdwardsUsers can display photos, app information and products for sale.
BY Scott LevyDon't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
BY Kevin AllenNearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
BY Gini ArnoldFrom creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
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Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
"The secret to success lies in the gap between dream and reality."
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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