Social Media

Advertising

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
Young Entrepreneurs

8 Startup Events and News to Know About This Week

Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred ‘The Don’ Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine… This week’s notable news and startup events for young treps.
Facebook to Simplify and Consolidate Its Ad Options
Social Media

Facebook to Simplify and Consolidate Its Ad Options

Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
Leadership

Beating 'Imposter Syndrome' and Other Tips From the Week

From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
How to Upload and Optimize YouTube Videos for SEO
Social Media

How to Upload and Optimize YouTube Videos for SEO

Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
How to Make the Most of YouTube's New Redesign
Social Media

How to Make the Most of YouTube's New Redesign

The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Social Media Is Getting Nasty. How Can You Rise Above It?
Social Media

Social Media Is Getting Nasty. How Can You Rise Above It?

With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
9 Tips to Power Up Your Social Media
Social Media

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
When Social Media Is Not Your Best Marketing Strategy
Social Media

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The Top 20 Tech Investors to Follow on Twitter
Social Media

The Top 20 Tech Investors to Follow on Twitter

Following these investors can give you insight into the types of startups they find most interesting and the markets that are ripe for disruption.
Grumpy Cat and the Thriving Cat Meme Marketplace
Success Stories

Grumpy Cat and the Thriving Cat Meme Marketplace

These viral sensations may be hilarious. They're also becoming big business.
Social Media

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
6 Essential Criteria Your Pinterest Pins Should Meet
Online Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Use Social Media to Make Your Brand Stand Out
Social Media

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
Like Twitter, Facebook Rolls Out Verified Pages
Social Media

Like Twitter, Facebook Rolls Out Verified Pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
How To Start a Business

How to Find the Right Mentor for Your Startup

Looking for a keen mentor can be challenging. Entrepreneur Liz Elam offers some tips for scoring an ideal match.
First Tumblr, Now Hulu, Oh My! What's Driving Yahoo's Startup Appetite
News and Trends

First Tumblr, Now Hulu, Oh My! What's Driving Yahoo's Startup Appetite

With a string of recent acquisitions and a bid for more, CEO Marissa Mayer is turning Yahoo into a diversified media company.
Yelp Continues to Defend Against Claims of Review Manipulation
Social Media

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze
Social Media

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
9 Ways to Build Your Pinterest Audience
Online Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Young Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE’s Antonio Neves about where she thinks the industry is going and why.
After Hacks, Twitter Updates Sign-In Security
Security

After Hacks, Twitter Updates Sign-In Security

The microblogging service has updated its safeguards to include two passwords when logging in.
How to Edit Videos: YouTube Basics
Social Media

How to Edit Videos: YouTube Basics

Start producing more professional YouTube videos with these four easy steps.
The Key to Building a Strong Online Reputation (Infographic)
Online Marketing

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
10 Questions to Ask When Creating Your LinkedIn Company Page
Social Media

10 Questions to Ask When Creating Your LinkedIn Company Page

How you can make a company page that generates leads, sales and traffic back to your website.
Yahoo Redesigns Flickr to Make It 'Awesome Again'
Social Media

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
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