Social Media

3 Tips for Maximizing YouTube's New Layout for Brand Channels
Social Media

3 Tips for Maximizing YouTube's New Layout for Brand Channels

From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Why Google Plans to Shut Down Reader
Social Media

Why Google Plans to Shut Down Reader

Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
How to Create a Successful Twitter Contest
Social Media

How to Create a Successful Twitter Contest

Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
3 Social Media Startups to Watch From SXSW 2013
News and Trends

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Pinterest Launches Web Analytics to Help You Pin Down Traffic
Social Media

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
3 Steps to Streamlining and Improving Your Twitter Account
Social Media

3 Steps to Streamlining and Improving Your Twitter Account

Consider these tips for getting the most out of your company's experience on the popular social network.
Building Your Brand on Twitter
Social Media

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
YouTube Plans to Compete With Spotify
Social Media

YouTube Plans to Compete With Spotify

YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
4 Tips for Using Facebook's Redesigned News Feed
Social Media

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
The Marketer's Guide to Instagram
Social Media

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
What You Can Learn From Justin Bieber About Marketing on Twitter
Social Media

What You Can Learn From Justin Bieber About Marketing on Twitter

Three lessons from the teen pop sensation's Twitter strategy.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Social Media

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
The Rise and Fall of Groupon's Andrew Mason
Social Media

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Using Twitter's Promoted Services
Social Media

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Three Ways to Get the Most Out of Pinterest for Branding
Social Media

Three Ways to Get the Most Out of Pinterest for Branding

Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
How to Fix 3 Common Online Marketing Mistakes
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
10 Questions to Ask When Creating Your Company's Pinterest Page
Social Media

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
LinkedIn Improves Search Features for Job Seekers, Employers
Social Media

LinkedIn Improves Search Features for Job Seekers, Employers

New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Fast, Furious and Humorous: Sound Bites From Social Media Week
Social Media

Fast, Furious and Humorous: Sound Bites From Social Media Week

A collection of tweets from attendees during the big social media event in New York City.
4 Quick Tips for Using Social Media for Customer Service
Social Media

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
How to Hire the Right People and Other Tips This Week
Human Resources

How to Hire the Right People and Other Tips This Week

Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
Social Media

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
5 Lessons for Brands From the Burger King Twitter Hack
Social Media

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The ABCs of Twitter, Part II
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
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