Social Media

5 Tips for Using Social Media as a Customer Service Tool
Social Media

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
New Tool Gauges Pinterest Mentions
Social Media

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Showcasing Your Expertise Via LinkedIn Answers
Social Media

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
What You Can Learn About Social Media from Big Bird
Websites

What You Can Learn About Social Media from Big Bird

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
LinkedIn Gives Company Pages a Facelift
Social Media

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
3 Steps to Generating Buzz with a YouTube Contest
Social Media

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
3 App Options for Converting Facebook Fans Into Customers
Apps & Software

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Sean Parker: Running a Startup Is 'Like Eating Glass'
Leadership

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
5 Fundamentals of a Social-Media Action Plan
Social Media

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Betaworks Uses Creative Methods to Find and Fund the Next Big Idea
Financing

Betaworks Uses Creative Methods to Find and Fund the Next Big Idea

Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
Projecting a Professional Image on LinkedIn
Social Media

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
How to Mine Social Networks for Valuable Customer Data
Social Media

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
4 Tips for Using Pinterest to Market Your Startup
Social Media

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Tips for Using LinkedIn's New 'Endorsements'
Social Media

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
How Facebook Tools Can Revitalize Ad Campaigns
Social Media

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
5 Scary Mistakes to Avoid on Facebook
Social Media

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
Before You're LinkedIn, Determine Your Goals
Social Media

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Building Your LinkedIn Network
Networking

Building Your LinkedIn Network

How to utilize two distinct approaches to add and maintain connections.
7 Ways LinkedIn Can Drive More Traffic to Your Website
Social Media

7 Ways LinkedIn Can Drive More Traffic to Your Website

LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
Twitter's Profile Pages Redesign Offers More Branding Opportunities
Social Media

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
What You Can Learn from Celebrities About Social Media
Social Media

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Mark Zuckerberg on Facebook's Triumphs and Tribulations
Social Media

Mark Zuckerberg on Facebook's Triumphs and Tribulations

Three lessons from the successes and missteps of the world's largest social network.
Big Companies Are Adapting to Social Media Marketing
Social Media

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.
Starting a LinkedIn Group to Grow Your Network
Branding

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
5 Underutilized LinkedIn Marketing Tools
Social Media

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Creating Your Company's LinkedIn Profile
Branding

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
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