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Trends Articles and Videos

Four Home-Based Businesses in Demand

Four Home-Based Businesses in Demand

Consider these popular small-business ideas in 2011.
November 24, 2010 in Trends
The Misadventures of Venture Capital

The Misadventures of Venture Capital

Women have to succeed in the venture capital game to become true economic influencers.
November 22, 2010 in Trends

Women Entrepreneurs as Influencers

Women are fueling a transformative shift that will revolutionize the working world for the better.
October 27, 2010 in Trends

Establish Trust to Reap Sales

Your nonverbal message is saying more than you think to women of color.
September 21, 2009 in Trends

Build Ethnic Stories that Resonate

We offer examples of successful ads that appeal to multi-influential women of color.
September 15, 2009 in Trends

Introducing the Multi-Influential Women of Color

With control over 85 percent of purchases, they are the comptrollers of the new consumerism
September 8, 2009 in Trends

The 3 M's of Starting a Business

Market demand. Market size and structure. Money. Explore them all before diving into your startup.
February 20, 2009 in Trends

How to Be a Player in the Super Bowl

Follow these guidelines and you can win a contract to supply Super Bowl-related products and services.
January 28, 2009 in Trends

How to Win a Local Government Contract

Here are 4 ways for women-owned businesses to compete for lucrative opportunities--and not just on price.
January 23, 2009 in Trends

20 Years of Advocacy and Education

We explore the dynamics of bringing the first male employee into an all-female work environment.
January 19, 2009 in Trends

When the Scammers Come Out to Play

Some of the best con artists are well-spoken, attractive and educated. So learn how to ramp up your anti-scammer arsenal.
December 20, 2008 in Trends

Ending a Partnership Where Everyone Wins

Business partnerships don't last forever, but that doesn't mean the breakup has to be heart-wrenching.
October 24, 2007 in Trends

Turning Conflicts Into Gold

Make the most of any workplace disagreement with these 10 conflict management tips.
October 15, 2007 in Trends

Is There a Women's Way to Negotiate?

In part 1 of a 2-part series, an expert woman negotiator shares her insights on how women negotiate differently than men.
August 7, 2007 in Trends

Women and Venture Capital

The truth behind women and VC funding--and why we don't seem to be getting our piece of the pie
July 12, 2007 in Trends

The Benefits of WBE Certification

Want to reach a huge market that wants--and needs--to contract with women-owned businesses? WBE certification may be for you.
June 26, 2007 in Trends
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