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How Retail Businesses Can Use Gamification to Engage with CustomersPlay Video

How Retail Businesses Can Use Gamification to Engage with Customers (Video)

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Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
May 16, 2012 in Your Website
3 Ways to Create More Engaging 404 Pages

3 Ways to Create More Engaging 404 Pages

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Go beyond simple error messages. Here's how you can direct visitors to your site's best content and reflect your brand personality.
May 9, 2012 in Building a Website
A New Reason to Buy an Existing Online Business

A New Reason to Buy an Existing Online Business

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Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.
April 26, 2012 in Your Website
3 Ways Gamification Can Make Marketing More FunPlay Video

3 Ways Gamification Can Make Marketing More Fun (Video)

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Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
April 25, 2012 in Your Website
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

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Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 23, 2012 in Selling Online
Five Ways to Turn Your Website into a Sales Machine

Five Ways to Turn Your Website into a Sales Machine

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Consider these easy options for making your website a sales powerhouse.
April 16, 2012 in Selling Online
Mobile Gamers: If You Can't Beat 'Em, Join 'Em

Mobile Gamers: If You Can't Beat 'Em, Join 'Em

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A look at three tools that can help you harness the power of gamification for your business.
April 13, 2012 in Your Website
Five Easy Tools for Adding Game Elements to Your WebsitePlay Video

Five Easy Tools for Adding Game Elements to Your Website (Video)

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Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.
April 13, 2012 in Your Website
Would Your Website Pass a Usability Test?

Would Your Website Pass a Usability Test?

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Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.
April 12, 2012 in Your Website
Five Easy Ways to Speed Up Your Website

Five Easy Ways to Speed Up Your Website

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Your sluggish site may be costing you customers. Here's how to give it a tune-up.
April 10, 2012 in Your Website
Three Steps to Creating a Killer Mobile Site

Three Steps to Creating a Killer Mobile Site

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With more customers accessing the web from mobile devices, having a mobile-friendly website is more crucial than ever.
April 4, 2012 in Building a Website
Lessons from 'Prometheus' on Building an Effective Website

Lessons from 'Prometheus' on Building an Effective Website

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To promote the upcoming Alien prequel, marketers have created a website for Weyland Industries, the mega-corporation that has a central role in the plot. Here are tips that business owners can take from the site's design.
April 4, 2012 in Site Design
The 'Fashion Star' Guide to Connecting the Dots for Customers

The 'Fashion Star' Guide to Connecting the Dots for Customers

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The new shopping reality-TV hybrid shows designers and retailers the right way to get customers jazzed about products.
March 22, 2012 in Your Website
A New Study Reveals the Power of First Impressions Online

A New Study Reveals the Power of First Impressions Online

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Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
March 14, 2012 in Your Website
10 YouTube Channels to Follow for Tech Help

10 YouTube Channels to Follow for Tech Help

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Need solutions to your technology problems? These experts offer practical advice for business owners.
March 13, 2012 in Your Website
How Shopify Became the Go-To Ecommerce Platform for Startups

How Shopify Became the Go-To Ecommerce Platform for Startups

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Dissatisfied with options for online storefronts, a snowboard seller and his friend built one themselves. Now thousands of other businesses use their customizable store builder.
March 13, 2012 in Your Website
How Three Businesses Scored Big with Gamification

How Three Businesses Scored Big with Gamification

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Here's a look at how major brands have found success implementing online games and the lessons they learned along the way.
March 6, 2012 in Your Website
Three Secrets to Using Google Analytics for Measuring Your Website's ROI

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

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If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
February 27, 2012 in Your Website
Is Your Website Lost in Translation?

Is Your Website Lost in Translation?

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Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
February 23, 2012 in Your Website
Step-by-Step Through a Website Makeover

Step-by-Step Through a Website Makeover

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A winery moves into the 21st century with a website redesign.
February 21, 2012 in Your Website
Four Low-Cost Ways to Turbo-Charge Your Website

Four Low-Cost Ways to Turbo-Charge Your Website

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Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
February 14, 2012 in Building a Website
How Pawngo Put a Modern Spin on an Old-Fashioned Business

How Pawngo Put a Modern Spin on an Old-Fashioned Business

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A smart rebranding landed this online pawn shop new customers and investors.
February 13, 2012 in Your Website
How One Small Business Redesigned its Website for Better Sales

How One Small Business Redesigned its Website for Better Sales

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A total overhaul adds sizzle to an electronics company's web sales.
February 8, 2012 in Your Website
The Battle Against SOPA Is Far From Over

The Battle Against SOPA Is Far From Over

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Even though the anti-piracy bill has been sidelined, other proposed legislation still exist that pose equal threats to online businesses.
February 8, 2012 in Your Website
Why You Should Consider an IT Audit

Why You Should Consider an IT Audit

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Does your company need an IT audit? Will it improve your bottom line?
February 6, 2012 in Your Website
What's a Call From a New Customer Worth to You?

What's a Call From a New Customer Worth to You?

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Google AdWords rings up new bid-per-call feature.
February 2, 2012 in Selling Online
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