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News and Articles About Advertising strategies

5 Rules of Native Advertising Every Content Strategist Should Know
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In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
April 15, 2014 in Marketing
More Online Publishers Ought to Try A/B Testing

More Online Publishers Ought to Try A/B Testing

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They may find subtle changes to an ad's location, size or color can win them a better click-through rate
March 26, 2014 in Grow Your Business
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

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Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
March 25, 2014 in Marketing
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
The 6 Types of Online Buyers

The 6 Types of Online Buyers

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Find out what types of buyers are shopping online so you can learn to attract new business.
March 18, 2014 in Marketing
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

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As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
February 6, 2014 in Branding
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

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Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
December 17, 2013 in Advertising
Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

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The new service shows the messages of other nearby users, whether you follow them or not.
December 16, 2013 in Social Media
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

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The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
December 13, 2013 in Leadership
The Startup Hustle: Why a Clever Business Plan Does Not a Business Make

The Startup Hustle: Why a Clever Business Plan Does Not a Business Make

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When launching a new company, a good idea goes a long way. But a healthy dose of moxie may be what pushes a startup over the edge into success.
December 2, 2013 in Growth Strategies
Tell Us: Are Anti-Google T-Shirts a Good Look for Microsoft?

Tell Us: Are Anti-Google T-Shirts a Good Look for Microsoft?

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Google responds to Microsoft's line of anti-Google merchandise.
November 22, 2013 in News and Trends
Digital or Traditional Marketing? Depends on Your Business

Digital or Traditional Marketing? Depends on Your Business

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Base your marketing strategies on what you're selling.
November 18, 2013 in Marketing
McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

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The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
November 6, 2013 in Payments & Collections
Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows.

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With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
October 18, 2013 in Advertising
Apple Surpasses Coke to Become World's Most Valuable Brand

Apple Surpasses Coke to Become World's Most Valuable Brand

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The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
September 30, 2013 in Ask Entrepreneur
How to Make Your Media Strategy a Success

How to Make Your Media Strategy a Success

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College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
September 6, 2013 in Advertising
OKCupid Asks Customers to Help Remove Ads From Site

OKCupid Asks Customers to Help Remove Ads From Site

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Rather than lose money to customers who had installed ad blockers, the online dating site asks users to donate money to make the site ad-free.
July 30, 2013 in Growth Strategies
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

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The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
July 29, 2013 in Advertising
New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

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The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
April 25, 2013 in Your Website
5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

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Tips for steering clear of common advertising pitfalls.
April 16, 2013 in Advertising
Local Advertising Connects With Customers Using Inside Jokes

Local Advertising Connects With Customers Using Inside Jokes

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Consider 'out-of-home' ads to connect with locals.
December 15, 2012 in Advertising
How a Dollar Shave Club's Ad Went Viral

How a Dollar Shave Club's Ad Went Viral

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Sales skyrocketed after an irreverent video became a Youtube hit.
October 13, 2012 in Advertising
Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

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Using proof can help establish strong relationships with your customers.
October 2, 2012 in Marketing
5 Ways to Transform Facebook Page Apps into Free Advertisements

5 Ways to Transform Facebook Page Apps into Free Advertisements

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Learn how to use Facebook's redesign to get your customer's attention.
August 14, 2012 in Advertising
Video: No Money for Ads? How to Win CustomersPlay Video

No Money for Ads? How to Win Customers (Video)

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Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
July 30, 2012 in Starting a Business

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