Advertising Strategies

News and Articles About Advertising Strategies

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Super Bowl Ads

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
Laura Entis
5 Digital-Marketing Tactics to Ditch in 2016
Digital Marketing

5 Digital-Marketing Tactics to Ditch in 2016

Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
Matt Walker
Building a Can't-Miss Video Advertising Campaign for 2016
Video Marketing

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
Here's The Reason Why Full-Page Ads Are a Waste of Money
Advertising

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Advertising

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Sandi Krakowski
Marketing Geeks Take Revenge on Advertising Tech
Digital Marketing

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
7 Ways to Turbocharge AdWords for Optimal Performance
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
The Most Memorable Ad Campaigns Share These 3 Elements
Advertising

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Jennifer Connelly
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
Marketers Are No Longer in the 'Mad Men' Era
Ready To Launch

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
9 Ways to Advertise on LinkedIn
Linkedin

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Advertising

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg