Advertising strategies
BY Jason Fell
The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior. 5 Pay-Per-Click Mistakes That Can Cost You Money
BY Eric Siu
Tips for steering clear of common advertising pitfalls. Local Advertising Connects With Customers Using Inside Jokes
BY John Patrick Pullen
Consider 'out-of-home' ads to connect with locals. How a Dollar Shave Club's Ad Went Viral
BY John Patrick Pullen
Sales skyrocketed after an irreverent video became a Youtube hit. Show Customers Why They Should Trust You
BY Dan S. Kennedy and Matt Zagula
Using proof can help establish strong relationships with your customers. 5 Ways to Transform Facebook Page Apps into Free Advertisements
BY Thomas Meloche
Learn how to use Facebook's redesign to get your customer's attention.Play Video No Money for Ads? How to Win Customers (Video)
BY Colleen DeBaise
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips. How to Make Facebook Ads Work for You
BY Amy Porterfield
A look at three proven advertising models for increasing your page 'Likes' and fan engagement. Driving Awareness with Vehicle Advertising
BY Dan S. Kennedy and Jeff Slutsky
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising. Social Advertising: Like, Share, Retweet ... Buy?
BY Polly Schneider Traylor
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action. Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
BY Carol Tice
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.Play Video HomeAway Co-founder on Risks and Rewards of Super Bowl Ads (Video)
BY Teri Evans
In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials. Kiip: A Win-Win for App Developers and Advertisers
BY Jason Ankeny
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers Twitter Makes Room for Your Ad Dollars
BY Mikal E. Belicove
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets? Storytelling Expected to Score Big in 2012 Super Bowl Ads
BY Susan Gunelius
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget. Where to Focus Your Business's Ad Dollars in the New Year
BY Mikal E. Belicove
Here, new data that can help you plan where your business should spend on advertising in 2012. Facebook Offers Free Ads to Small Businesses
BY Diana Ransom
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses. Advertise on Facebook? AmEx Has the Credit Card for You
BY Mikal E. Belicove
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high. New Facebook Ad Unit Ask Users to Chime In
BY Mikal E. Belicove
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way. Five Ways to Boost Referrals to Find Customers
BY Diana Ransom
When it comes to finding customers, advertising is expensive. Here's how to find customers through referrals. Finding Customers With YouTube Video Ads
BY John Arnold
If making a video is out, consider advertising over top of one. Four Simple Ways to Find Customers
BY Brad Sugars
For new business owners, finding customers is job No. 1. Here's how to get the job done. 
