News and Articles About Advertising Strategies
Customers remember what's put out in front of them first, so it pays to be fast.
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
If youre not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you dont know it.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why its increasingly becoming good business to present strong, modern images of women in ad campaigns.
Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Oral health company Orabrush shares its strategy behind creating viral online videos.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Find out what types of buyers are shopping online so you can learn to attract new business.
As of late, Sir Richard Bransons airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
The new service shows the messages of other nearby users, whether you follow them or not.
The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.