Advertising Strategies: Page 2

News and Trends

AnyMind Group Raises Funding To Drive Growth Across The Advertising Industry

As part of the strategic collaboration, LINE Corporation will collaborate with AdAsia Holdings, for digital advertising

Marketing

Outdoor Advertising Is Conquering. Why Aren't You Using It?

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.

Marketing

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.

Marketing

#4 Ways to Create an Effective Facebook Advert

It is important to initiate the process by settling on what the advert intends to achieve

Growth Strategies

How this Digital Company Hopes to Bring Transparency in Media Ad Space

Through the metrics of digital marketing a company will easily know how many people have seen the advertisement

Marketing

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Marketing

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.

Marketing

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

Branding

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Growth Strategies

#4 Strategies From 2016's Best Global Ads To Help Build Your Brand's Image

#4 ad strategies that brands can pick to foster engagement as well as encourage their brand.

Marketing

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.

Growing a Business

8 Laws for Writing Copy That Sells

Crafting effective ad copy is easy-if you follow this expert advice.

Growth Strategies

Is Hiring an Offline Advertising Agency Good or Bad for Business?

Advertising agencies too have been slowly shifting their focus towards online advertising since that is what most clients are after.

Marketing

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.

Growing a Business

18 Things Testing Your Ads Can Teach You About Effective Advertising

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.