Advertising Strategies

News and Articles About Advertising Strategies

Catch Up With These 3 Big Waves in Marketing to Women
Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Brittany Hunley
Finding Customers Fast and the 80/20 Rule of Sales
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Jason Fell
Look Here! How to Market When Everyone is Distracted
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Alex Friedman

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Omer Shai
Why This Quirky Brand Advertises Exclusively on YouTube
Behind the Brand

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
Bryan Elliott
5 Rules of Native Advertising Every Content Strategist Should Know
Content Strategy

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Jon Salm
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More Online Publishers Ought to Try A/B Testing
Advertising Strategies

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Ankit Oberoi
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Richard Stokes
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Pay-per-click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Oz Ahmad
The 6 Types of Online Buyers
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Richard Stokes
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing
Marketing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Rosemarie Ryan
Facebook Video Ads Coming to a Screen Near You
Marketing

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Arjun Kharpal
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Benjamin Kabin
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do
Leadership

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
Catherine Clifford
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