News and Articles About Advertising Strategies
Tips for steering clear of common advertising pitfalls.
Consider 'out-of-home' ads to connect with locals.
Sales skyrocketed after an irreverent video became a Youtube hit.
Using proof can help establish strong relationships with your customers.
Learn how to use Facebook's redesign to get your customer's attention.
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Here, new data that can help you plan where your business should spend on advertising in 2012.
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
When it comes to finding customers, advertising is expensive. Here's how to find customers through referrals.
If making a video is out, consider advertising over top of one.
For new business owners, finding customers is job No. 1. Here's how to get the job done.
From radio to YouTube clips, 10 companies that changed everything.
4 tips to make the most of your money in a buyer's market
Grab readers with a headline that's out of the ordinary . . . but not too far out.
What humor can do to your profits isn't very funny at all.