Advertising Strategies

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New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
Local Advertising Connects With Customers Using Inside Jokes

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
How a Dollar Shave Club's Ad Went Viral

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
5 Ways to Transform Facebook Page Apps into Free Advertisements

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.
No Money for Ads? How to Win Customers

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
How to Make Facebook Ads Work for You

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Driving Awareness with Vehicle Advertising

Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Social Advertising: Like, Share, Retweet ... Buy?

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Kiip: A Win-Win for App Developers and Advertisers

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Twitter Makes Room for Your Ad Dollars

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
Storytelling Expected to Score Big in 2012 Super Bowl Ads

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Where to Focus Your Business's Ad Dollars in the New Year

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Facebook Offers Free Ads to Small Businesses

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Advertise on Facebook? AmEx Has the Credit Card for You

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Five Ways to Boost Referrals to Find Customers

Five Ways to Boost Referrals to Find Customers

When it comes to finding customers, advertising is expensive. Here's how to find customers through referrals.
Finding Customers With YouTube Video Ads

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
Four Simple Ways to Find Customers

Four Simple Ways to Find Customers

For new business owners, finding customers is job No. 1. Here's how to get the job done.
10 Brilliant Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.

Make the Most of Your Advertising Dollars

4 tips to make the most of your money in a buyer's market

Get Serious

What humor can do to your profits isn't very funny at all.

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