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By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
Repairing the glitches in your Google Adwords campaigns is easy if you follow this seven-point checklist.
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Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
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When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
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