Advertising Strategies

News and Articles About Advertising Strategies

Beat Your Competition Into the Ground
Competition

Beat Your Competition Into the Ground

Customers remember what's put out in front of them first, so it pays to be fast.
John Brubaker
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
4 Types of Google AdWords Conversions You'll Want to Track
Google AdWords

4 Types of Google AdWords Conversions You'll Want to Track

If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Perry Marshall, Mike Rhodes, and Bryan Todd
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford
The 6 Essential Elements of a Powerful Unique Selling Proposition
Google AdWords

The 6 Essential Elements of a Powerful Unique Selling Proposition

Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
Perry Marshall, Mike Rhodes, and Bryan Todd
Find the Most Profitable Keywords for Your Google AdWords Campaign
Google AdWords

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Perry Marshall, Mike Rhodes, and Bryan Todd
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Pratik Dholakiya
Set up Your Google AdWords Campaign in 9 Steps
Google AdWords

Set up Your Google AdWords Campaign in 9 Steps

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
Perry Marshall, Mike Rhodes, and Bryan Todd
Refine Your Advertising Language With These 5 Strategies
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Katherine Halek
Old School Marketing Platforms That Still Resonate in Our Digital World
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Rohan Ayyar
Catch Up With These 3 Big Waves in Marketing to Women
Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Brittany Hunley and Morgan Boyer
Finding Customers Fast and the 80/20 Rule of Sales
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Jason Fell
Look Here! How to Market When Everyone is Distracted
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Alex Friedman

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Omer Shai