Ad extensions entice more clicks. Here are six different ad extensions you can try.
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Customers remember what's put out in front of them first, so it pays to be fast.
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.