Advertising Strategies

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Marketing Strategies

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Amit Avner
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Infographics

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
Kim Lachance Shandrow
McDonald's Hopes New Ads Will Have Customers Feeling the Love
McDonalds

McDonald's Hopes New Ads Will Have Customers Feeling the Love

The struggling fast-food titan has created a new ad campaign and revamped its menu to halt sliding sales.
Tom Huddleston, Jr.
For Advertisers, Apple Watch Could Be a Double-Edged Sword
CES 2015

For Advertisers, Apple Watch Could Be a Double-Edged Sword

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
Integrate Social Media With Print Advertising to Boost Your Marketing
Print Advertising

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Katherine Halek
How to Hire the Right Google AdWords Ad Agency
Google AdWords

How to Hire the Right Google AdWords Ad Agency

By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
Perry Marshall, Mike Rhodes, and Bryan Todd
Google AdWords

7 Ways to Find and Fix Problems With Your Google AdWords Campaigns

Repairing the glitches in your Google Adwords campaigns is easy if you follow this seven-point checklist.
Perry Marshall, Mike Rhodes, and Bryan Todd
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Google AdWords

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

Ad extensions entice more clicks. Here are six different ad extensions you can try.
Perry Marshall, Mike Rhodes, and Bryan Todd
Can Subway Ads Bring Mainstream Users to Foursquare?
Foursquare

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Erin Griffith
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
Google AdWords

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running

YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Perry Marshall, Mike Rhodes, and Bryan Todd
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Ideas

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Chris Wirthwein
Beat Your Competition Into the Ground
Competition

Beat Your Competition Into the Ground

Customers remember what's put out in front of them first, so it pays to be fast.
John Brubaker
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd