News and Articles About Advertising Strategies
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Oral health company Orabrush shares its strategy behind creating viral online videos.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Find out what types of buyers are shopping online so you can learn to attract new business.
As of late, Sir Richard Bransons airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
The new service shows the messages of other nearby users, whether you follow them or not.
The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
When launching a new company, a good idea goes a long way. But a healthy dose of moxie may be what pushes a startup over the edge into success.
Google responds to Microsoft's line of anti-Google merchandise.
Base your marketing strategies on what you're selling.
The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Rather than lose money to customers who had installed ad blockers, the online dating site asks users to donate money to make the site ad-free.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.