brand positioning
All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.
Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.
Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.
Here are four important positioning lessons from the "world's cheapest car."
Position Yourself as a Pro Worth Knowing on Social Media
Use these simple tips when connecting online and build a community that remembers your name.
Why Positioning Is More Important Than Ever
Positioning has become a lost art in recent years. Brought to the forefront back in 2001, this approach to differentiation is in desperate need of a comeback.
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Positioning may seem simple on the surface, but few people give it the time it deserves.
Why an Entrepreneur Needs an Elevator Pitch?
Let elevator pitch act as a catalyst and a tool to help you achieve your business goals
Should You Be 'Disruptive' or 'Best-in-Class' When Positioning Your Company? Correct Answer: Neither of These.
The 5 steps you should take to position your company
Greatness Begins With Understanding the Basics of Business
Entrepreneur's must parse the difference between one hit wonders and companies with longevity.
Why Digital Marketing Is Important For Your Start-Up
Design your website in a mobile-friendly format and formulate a strategy that will help you reach out to your customers on their handhelds
The 'Three Musketeers' Of Wildcraft
Entrepreneur explores the journey behind the brand.
The 7 Stages Of Branding
Brand building is the most important factor to pay attention if we want to exist in long run.
Can You Ever Be a 'Prophet In Your Own Land'?
You may be too familiar to local audiences, so you may need to work from the outside in.
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
You Can Be Bitter, or You Can Get Better
When you are challenged to rethink how you do what you do, view it as a blessing.