News and Articles About brand positioning
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Whether its detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Collect as much information as you can on your target market so you can create a rich statement and experience.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
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