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News and Articles About brand positioning
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Find Your Brand's Proof Points
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Define Your Brand With Focus and Flexibility
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
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