News and Articles About brand positioning
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Collect as much information as you can on your target market so you can create a rich statement and experience.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
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