News and Articles About brand positioning
The statement can help you make strategic decisions, train your team and develop creative messaging.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Collect as much information as you can on your target market so you can create a rich statement and experience.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.