brand positioning

News and Articles About brand positioning

You Can Be Bitter, or You Can Get Better
Entrepreneur Mindset

You Can Be Bitter, or You Can Get Better

When you are challenged to rethink how you do what you do, view it as a blessing.
John Brubaker
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Small Business - Big Impact

A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."
John Brubaker
Your Value Soars When You Separate From the Herd
Performance Ignited

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
John Brubaker
The 3 Steps to Building a Winning Brand Strategy
Business Optimization

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.
The Staff of Entrepreneur Media, Inc.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Data-Driven Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Data-Driven Marketing

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro
The Entrepreneur's Simple Guide to Business Concepts
Small Business - Big Impact

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.
Jim Joseph
Position Your Brand So It Reflects Who You Are
Data-Driven Marketing

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Jim Joseph
The Single Greatest Gift From Creating a Brand-Positioning Statement
Data-Driven Marketing

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Jim Joseph
Use Your Brand Positioning as a Compass for All Aspects of Your Business
Data-Driven Marketing

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
Beloved Brands Connect Emotionally to Lead the Pack
Data-Driven Marketing

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Find Your Brand's Proof Points
Data-Driven Marketing

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Jim Joseph
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Data-Driven Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph
Define Your Brand With Focus and Flexibility
Data-Driven Marketing

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Jim Joseph