Co-founder of FE International
Thomas Smale co-founded
FE International in 2010, growing the business with zero funds from scratch to a seven-figure-a-year business. Specializing in advising and brokering the sale of established websites and online businesses, FE International has completed over 400 transactions. Smale has been interviewed on podcasts, blogs and also spoken at a number of industry events on online businesses, exit strategy and selling businesses.
Let your business take a lesson from this popular game: Forge a connection between the online and offline worlds.
Selling your Business
Most entrepreneurs dream of one day being able to exit their businesses, but SaaS businesses are a special challenge.
If you want to sell your online business, you're going to require a strategy.
It all starts with a fabulous home page.
Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
You successfully registered your domain. You mastered WordPress. But what about installing a script or fixing your MySQL database?
First off, are you selling your products for too little? Increasing their price may increase their perceived value.
Your first step: Ignore the eye rolls and decide on your vision.
Are you doing all you can to entice visitors to take the next step and sign up?
Give something away for free. Grow your email list. Partner with your competitors. Start today.
How portable and evergreen is your particular niche?
So, you're starting an ecommerce business. Congratulations! Now, the hard part begins.
Make connections first, but at some point consider how to leverage the connections you make. Here are six ways.
Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
Buying a Business
Is that website you're looking to buy a smart bet? Do your due diligence first. Here's how.
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© 2016 Entrepreneur Media, Inc.