Co-founder of FE International
Thomas Smale co-founded
FE International in 2010, growing the business with zero funds from scratch to a seven-figure-a-year business. Specializing in advising and brokering the sale of established websites and online businesses, FE International has completed over 400 transactions. Smale has been interviewed on podcasts, blogs and also spoken at a number of industry events on online businesses, exit strategy and selling businesses.
Cross-selling. Eliminating abandoned carts. Spending on social media: Don't be satisfied with what you've got when you could have so much more.
Track and understand your customer's behavior. That's what's key.
Interested? It is possible to build a five-, six- or even seven-figure business by leveraging the FBA model.
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
Amazon's hub for all things automotive may be just the business opportunity you're looking for.
Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.
Providing an excellent experience for your customers will help you stay on top.
How can you foster customer loyalty in an increasingly brand-agnostic world?
Google wants to put ads on your site and give you control. How cool is that?
Should you decide to sell your business, a content archive will be a definite enticement to potential buyers.
Let your business take a lesson from this popular game: Forge a connection between the online and offline worlds.
Selling your Business
Most entrepreneurs dream of one day being able to exit their businesses, but SaaS businesses are a special challenge.
If you want to sell your online business, you're going to require a strategy.
It all starts with a fabulous home page.
Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
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© 2016 Entrepreneur Media, Inc.