Thomas Smale
Entrepreneur Leadership Network Contributor
Founder of FE International
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Latest
5 Marketing Trends E-Commerce Business Owners Shouldn't Miss
Take your e-commerce business to the next level by ramping up your marketing efforts. It's not enough to have a great product and positive reviews. To expand your customer base and get in front of the right consumers, you need to be proactive and promote your business across many channels. Meet your customers and prospective customers where they are: online.
Best Practices for SaaS Copywriting
A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow to make their products shine brighter than the competition.
Want to Sell Your Amazon FBA Business? Here Are 5 Lessons From Someone Who's Overseen $100 Million in FBA Acquisitions
Set yourself up for an exit by making decisions that will make your Amazon FBA business more sellable in the future.
How to Qualify for an SBA Loan in 2021
SBA loans might seem confusing, but the application process is relatively simple.
How to Write Landing Page Copy That Connects With Your Customer
Millions and millions of landing pages are created every year, but most of them will fail to engage their target audience. You can avoid this fate with these simple tips.
How the Pandemic-Related Changes Small Businesses Made Are Impacting Their Bottom Lines -- In a Good Way
Tough times can drive innovations in business. But small businesses have been surprisingly malleable in the wake of the global pandemic.
Why You Should Start (or Buy) a Fulfillment by Amazon Business in 2021
Want to get in on the recent shift toward ecommerce? A Fulfillment by Amazon (FBA) business presents a solid pathway.
Growth Hacking: What it is and How SaaS Businesses Can Use it to Optimize Growth
In this article, we'll discuss growth hacking tips for SaaS entrepreneurs, founders, growth leads or anyone else who is trying to grow a startup in a short amount of time or on a tight budget.
Employee Retention: 4 Tips to Help Keep Your Top Talent
Got great talent? Here's how to keep it!
How to Build Out a Solid Sales Team for your SaaS Business
Selecting the right salespeople for your company at such a critical moment in your business's growth cycle is a challenging, stressful and incredibly important undertaking. We've compiled some thoughts to help you in your efforts in building a strong sales team for your SaaS business.
How to Hire Top-Tier Freelance Writers for your Content Business
Creating compelling content is the driving charge behind every content business, but sourcing the right people to create said content can be challenging. We've rounded up a few well-known (and lesser known) resources for you to find top-tier freelance writers to help you build your brand.
Top 4 HR Management Tools for Businesses of Any Size
Employees need to know what resources and benefits are available to them and how they can access them, regardless of where they are working.
5 Essential WFH Tools for the New Remote Employee
Remote work is likely part of the new future of business; here are some essential tools to help.
Important Soft Skills and Leadership Practices for Navigating the Virtual Workplace
As the workplace shifts, leaders need to align their soft skills and leadership practices with those changes too.
Why SaaS Businesses Are In a Unique Position to Survive This Crisis
The world of business has turned upside down, but it's not all doom and gloom. The world of SaaS is showing its true colors.
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