More From Thomas Smale
Millennials
5 Ways to Market to That Fickle Group Called Millennials
The younger crowd doesn't mind advertising, but they do love making fun of it. So, be careful.
brand positioning
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Positioning may seem simple on the surface, but few people give it the time it deserves.
Email Marketing
5 Tips for Better Email Marketing Performance
Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these?
Conferences
How to Run an Effective Conference: The 7 Steps You Need to Follow
To promote your event and encourage engagement, prioritize social media.
CEOs
What Are the Duties of a CEO?
Every company has one, but their roles can vary greatly. So, what exactly should you, as CEO, be doing?
Competitors
A Quick Guide to Monitoring Your Competitors in 2019
Competitor analysis can help you unearth untapped opportunities in a variety of verticals.
Traits
10 Traits All Successful Entrepreneurs Share
While there's no foolproof map to entrepreneurial greatness, these qualities are consistent.
Subscription Businesses
5 Tips for Growing Your Subscription Business
Customers will be more likely to renew subscriptions from you if they trust you.
Raising Capital
The Basics of Raising Capital for a Startup
Unless you have a clearly defined plan and a path to follow, you're going to waste precious time.
amazon fulfillment
Guide to Starting a 'Fulfillment by Amazon' Business
Interested? It is possible to build a five-, six- or even seven-figure business by leveraging the FBA model.
churn
How Churn Destroys Businesses, and How to Stop It at Yours
Without knowing why your customers are churning, you'll have no way to create a strategy around retention
software development
Why Software Projects Fail, and the Traps You Can Avoid That Could Spell Disaster
A majority of companies actually expect failure for their software projects. But what if that didn't have to be?
Communications
Want a Sales Boost in 2019? Streamline Your Communications.
Because we communicate through multiple apps and systems, stress and miscommunication are proliferating. Let's curb them.
Building a Website
A Quick Primer on Managing Your Web-Development Tasks
Need to modify your website or app? Here are the tips you'll need to do that right.
Marketing
5 Ways You Can Achieve 'Hands-Off' Marketing
Marketing can be a serious drain on an entrepreneur's time. But there are ways to progress without the heavy workload.