Elise Mitchell is the CEO of Mitchell, an award-winning strategic communications firm. She helped build Mitchell into one of the top 10 fastest-growing firms globally and a two-time Agency of the Year winner, honored by PRWeek and The Holmes Report. She was named PRWeek Agency Public Relations Professional of the Year and a Top 50 Power Player in PR. She is the author of Leading Through the Turn.
About Elise Mitchell
More From Elise Mitchell
You'll make your biggest plays once you start sitting on the sidelines. Just ask Golden State Warriors coach Steve Kerr.
"Work" may be the mantra of high-achieving entrepreneurs, but "rest" is what will really propel you to new efficiency heights.
Timely billing, bootstrapping and resisting the urge to splurge are all keys to your business's survival.
That sound bite you film will be a nugget of easily digestible knowledge for your audience members
Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions.
Small Business Heroes
'All the single ladies' is now so much more than a song lyric.
The language that will empower women can't be ignored, whether it uses words or, as with emoticons, no words at all.
Bring your company story to life by celebrating progress and sharing your company history.
The only way a founder can keep the company true to the original vision is by making sure each new employee embodies its core values. That way, your company culture will permeate every decision - even after you're gone.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
Are you guilty of 'self-enhancement bias'?
Every opportunity should drive forward your company's long-term vision, but you must ensure you're making smart moves and not blind leaps of faith.
Entrepreneurship is a mindset, but to succeed, you must transform it into a business model.