Elise Mitchell is the CEO of Arkansas-based Mitchell Communications Group. She helped build Mitchell into one of the top 10 fastest-growing firms globally and a two-time agency of the year winner, honored by PRWeek and The Holmes Report. She has received numerous awards, including being named PRWeek Agency Public Relations Professional of the Year and a Top 50 Power Player in PR.
The only way a founder can keep the company true to the original vision is by making sure each new employee embodies its core values. That way, your company culture will permeate every decision - even after you're gone.