Praveen Krishnamurthy

Entrepreneur Leadership Network® Contributor
Product Marketer at Adobe

Praveen Krishnamurthy is a product marketer at Adobe. He focuses on creative software, including generative AI, for business customers. He previously led marketing and product for a VC-backed e-commerce start-up. Praveen holds an MBA from the University of Virginia’s Darden School of Business.

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Todas las startups necesitan un posicionamiento de marca bien definido. Aquí hay un marco de 3 pasos para ayudarte a crearlo

Los fundadores de startups no suelen tener mucho tiempo, pero deberían invertir recursos en identificar un posicionamiento de marca ganador para que guíe todas sus decisiones estratégicas.


All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.


4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.


¿Vas a lanzar un nuevo producto? Tendrás problemas si no tomas en cuenta estas 4 lecciones de posicionamiento

Aquí hay cuatro lecciones de posicionamiento importantes del "auto más barato del mundo.


Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.

Here are four important positioning lessons from the "world's cheapest car."

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