Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Latest

Business Ideas

What Mac and Cheese Can Teach You About Business

Don't bury your benefits -- show off what you have to offer.

Social Media

Don't Be Facebook -- Here's How to Earn and Keep Your Customers' Trust

If you're a local brand, you have even more responsibility to be honest with your customers.

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