Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

A Lesson From New York Fashion Week
Customer Experience

A Lesson From New York Fashion Week

Make interacting with your business an experience customers won't forget.
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
Make More Happen

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Make More Happen

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
Marketing Bootcamp

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Why Are We Always So Tired?
Personal Health

Why Are We Always So Tired?

Email chains and social media feeds never rest but we need to.
Branding Lessons From the Presidential Conventions
Make More Happen

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
Marketing Bootcamp

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Study the Data But Then Trust Your Gut
Marketing Bootcamp

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Busy Is As Busy Does
Priorities

Busy Is As Busy Does

Instead of calling yourself busy, say you are setting priorities.
The Founders' 5 Timeless Lessons for Entrepreneurs
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
How to Make Competition Work
Competition

How to Make Competition Work

When you compete against yourself, everybody wins!
Drop 'If' From Your Vocabulary -- and Watch Your Business Boom
Entrepreneur Mindset

Drop 'If' From Your Vocabulary -- and Watch Your Business Boom

I try to make it no longer 'if' we will do something, but 'when' and 'how.'
Only Vision Will Get You Through This Thing Called Life
Entrepreneur Mindset

Only Vision Will Get You Through This Thing Called Life

The day-to-day grind can get overwhelming, but if you keep your eye on the prize -- you'll probably get it.
Consistency Is King, Queen and All the Aces in the Game of Branding
Make More Happen

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!