Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Can a Brand Bring Back Its History and Make It Relevant?
Make More Happen

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
How to Survive as a Brick-and-Mortar Retail Store
Retail Businesses

How to Survive as a Brick-and-Mortar Retail Store

Can you keep a traditional retail store alive when everyone is buying online?
How Targeted Marketing Can Improve Your Brand's Efficiency
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Don't Be Boring: 3 Tips to Trying New Marketing Techniques
Marketing

Don't Be Boring: 3 Tips to Trying New Marketing Techniques

If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Why the Best Entrepreneurs Are Decisive, Not Close-Minded
Leadership

Why the Best Entrepreneurs Are Decisive, Not Close-Minded

Learning to understand opposing viewpoints is a key component of team-building.
Lessons from NFL Star Charles 'Peanut' Tillman
Mentors

Lessons from NFL Star Charles 'Peanut' Tillman

You can start your own business and still make the work about others.
What Tom Brady's Super Bowl Turnaround Can Teach Us about Losing
Sports

What Tom Brady's Super Bowl Turnaround Can Teach Us about Losing

Computers gave the Patriots just a 0.2 percent chance of winning in the third quarter of Super Bowl LI, but they pulled off the comeback by staying engaged mentally.
Marketing Lessons from the Fake Bacon Shortage
Make More Happen

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Take Your Inspiration for Success From the Fire Rooster
Inspiration

Take Your Inspiration for Success From the Fire Rooster

The animals of the Chinese lunar calendar embody all the traits we want, and the ones we struggle with.
Set a Simple Goal for the Year
Goals

Set a Simple Goal for the Year

The fewer words required to explain your goal, the likelier you are to achieve it.
3 Essentials for Making a Big Splash at Your New Job
Career Change

3 Essentials for Making a Big Splash at Your New Job

No first impression is more important than the one you make on the people you will work with.
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Safeguarding Your Brand in Trump's Social Media World
Make More Happen

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
My Personal Goal for the Year
Goal Setting

My Personal Goal for the Year

One big, simple, specific goal per year is all you need to lead a life of continual learning and new possibilities.