Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Safeguarding Your Brand in Trump's Social Media World
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Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
My Personal Goal for the Year
Goal Setting

My Personal Goal for the Year

One big, simple, specific goal per year is all you need to lead a life of continual learning and new possibilities.
Set a Simple Goal for the Year
Goals

Set a Simple Goal for the Year

The fewer words required to explain your goal, the likelier you are to achieve it.
The Path to Big Success Is Giving Your Team Permission to Fail
Lessons

The Path to Big Success Is Giving Your Team Permission to Fail

Without running calculated risks any success you achieve will be stunted.
Either You Run the Organization or the Organization Will Run You
Management

Either You Run the Organization or the Organization Will Run You

Chaos is what happens when instead of having a plan, whatever pops up next becomes your priority.
Make the Most of This Time of Year
Strategic Planning

Make the Most of This Time of Year

Now is the time to assess where you are and plan how to get where you are heading toward.
The Importance of Listening Is the Lesson to Be Learned From This Election
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The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Giving and Receiving the Gift of Feedback
Feedback

Giving and Receiving the Gift of Feedback

Feedback is how your experience can help a less experienced teammate thrive.
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Content Marketing Takes Time, But Can Add Huge Value
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Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
A Lesson From New York Fashion Week
New York Fashion Week

A Lesson From New York Fashion Week

Make interacting with your business an experience customers won't forget.
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
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What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
Marketing

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Why Are We Always So Tired?
Personal Health

Why Are We Always So Tired?

Email chains and social media feeds never rest but we need to.