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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

Team Work

3 Tips on How You Can Stop Using Meaningless Buzzwords

Don't let your office's shorthand speech get in the way of strong communication.
Take It From The Pros

Why Your Business Needs to Be More Flexible Than Ever

Is your company and its marketing approach ready to change and adapt to new information?
Take It From The Pros

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Take It From The Pros

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Retail Businesses

How to Survive as a Brick-and-Mortar Retail Store

Can you keep a traditional retail store alive when everyone is buying online?
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Marketing

Don't Be Boring: 3 Tips to Trying New Marketing Techniques

If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Leadership

Why the Best Entrepreneurs Are Decisive, Not Close-Minded

Learning to understand opposing viewpoints is a key component of team-building.
Mentors

Lessons from NFL Star Charles 'Peanut' Tillman

You can start your own business and still make the work about others.
Project Grow

What Tom Brady's Super Bowl Turnaround Can Teach Us about Losing

Computers gave the Patriots just a 0.2 percent chance of winning in the third quarter of Super Bowl LI, but they pulled off the comeback by staying engaged mentally.
Take It From The Pros

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?