Jim Joseph

Jim Joseph

Contributor
Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Business Ideas

What Mac and Cheese Can Teach You About Business

Don't bury your benefits -- show off what you have to offer.
Interview Questions

Most Job Candidates Fail My Simple Interview Test Right Away. Here's How.

Here are five things you can do to make your job hunt easier.
Facebook

Don't Be Facebook -- Here's How to Earn and Keep Your Customers' Trust

If you're a local brand, you have even more responsibility to be honest with your customers.
Marketing Strategies

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

You don't need a big budget to learn from these big-budget brands.
Marketing

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

You don't need $5 million to advertise like major brands.
Leadership Qualities

5 Ways to Be The Leader Your Team So Desperately Needs

You don't need to be Captain America to be a role model.
Local

Don't Let Your Butt Dominate Your Brain

Are you too focused on local problems and ideas?
Failure

4 Ways I Fail Forward on a Daily Basis and Why You Should Do the Same

Failure isn't as scary if you consider it a necessary step toward eventual success.
Marketing to Millennials

Struggling to Market to Millennials? Here Are 4 Tips That Can Help.

The strategies that worked for baby boomers and Generation X just don't work anymore.
Marketing tips

You Can't Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Online Marketing

What's the Signature Skill You Need to Be a Great Marketer?

Every great chef needs to know how to make a great omelette. What's your omelette?
Buzzwords

3 Tips on How You Can Stop Using Meaningless Buzzwords

Don't let your office's shorthand speech get in the way of strong communication.
Office Space

How to Create a Work Environment That Works Better for the Freelance Spirit

What you can learn from the pop-up employee spirit.
Flexibility

Why Your Business Needs to Be More Flexible Than Ever

Is your company and its marketing approach ready to change and adapt to new information?
Managing Risk

Wear a Belt and Suspenders: How to Stay Ready for Adversity

When disaster strikes, you'll be ready.
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