Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global President, Brand Solutions of marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Facebook

Don't Be Facebook -- Here's How to Earn and Keep Your Customers' Trust

If you're a local brand, you have even more responsibility to be honest with your customers.
Local

Don't Let Your Butt Dominate Your Brain

Are you too focused on local problems and ideas?
Failure

4 Ways I Fail Forward on a Daily Basis and Why You Should Do the Same

Failure isn't as scary if you consider it a necessary step toward eventual success.
Marketing to Millennials

Struggling to Market to Millennials? Here Are 4 Tips That Can Help.

The strategies that worked for baby boomers and Generation X just don't work anymore.
Marketing tips

You Can't Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Online Marketing

What's the Signature Skill You Need to Be a Great Marketer?

Every great chef needs to know how to make a great omelette. What's your omelette?
Buzzwords

3 Tips on How You Can Stop Using Meaningless Buzzwords

Don't let your office's shorthand speech get in the way of strong communication.
Flexibility

Why Your Business Needs to Be More Flexible Than Ever

Is your company and its marketing approach ready to change and adapt to new information?
Crowdsourcing

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.
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