Jim Joseph: Page 14
Marketing Master - Author - Blogger - Dad
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Lessons from Paula Deen: How What You Say Can Damage Your Brand
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Marketing Lessons From This Summer's Blockbuster Movies
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
When Social Media Is Not Your Best Marketing Strategy
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
6 Ways to Track Your Competition's Marketing Strategy
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Abercrombie & Fitch: Bad Business or Smart Targeting?
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
