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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

Take It From The Pros

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
worth-knowing

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Personal Health

Why Are We Always So Tired?

Email chains and social media feeds never rest but we need to.
Take It From The Pros

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Intellectual Property

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Pokémon

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Data Driven Marketing

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Priorities

Busy Is As Busy Does

Instead of calling yourself busy, say you are setting priorities.
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Competition

How to Make Competition Work

When you compete against yourself, everybody wins!
Entrepreneur Mindset

Drop 'If' From Your Vocabulary -- and Watch Your Business Boom

I try to make it no longer 'if' we will do something, but 'when' and 'how.'
Entrepreneur Mindset

Only Vision Will Get You Through This Thing Called Life

The day-to-day grind can get overwhelming, but if you keep your eye on the prize -- you'll probably get it.
Take It From The Pros

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Take It From The Pros

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.