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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Ask Entrepreneur

Either You Run the Organization or the Organization Will Run You

Chaos is what happens when instead of having a plan, whatever pops up next becomes your priority.
Strategic Planning

Make the Most of This Time of Year

Now is the time to assess where you are and plan how to get where you are heading toward.
Marketing

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Feedback

Giving and Receiving the Gift of Feedback

Feedback is how your experience can help a less experienced teammate thrive.
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Content Marketing

Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
New York Fashion Week

A Lesson From New York Fashion Week

Make interacting with your business an experience customers won't forget.
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Crisis Management

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Marketing

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Personal Health

Why Are We Always So Tired?

Email chains and social media feeds never rest but we need to.
Branding

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Intellectual Property

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Pokémon

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Data Driven Marketing

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.