Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Branding Lessons From the Presidential Conventions
Take It From The Pros

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Can There Be Plagiarism In Marketing?
Intellectual Property

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
pokemon go

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Study the Data But Then Trust Your Gut
Data Driven Marketing

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Busy Is As Busy Does
Priorities

Busy Is As Busy Does

Instead of calling yourself busy, say you are setting priorities.
The Founders' 5 Timeless Lessons for Entrepreneurs
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
How to Make Competition Work
Competition

How to Make Competition Work

When you compete against yourself, everybody wins!
Drop 'If' From Your Vocabulary -- and Watch Your Business Boom
Entrepreneur Mindset

Drop 'If' From Your Vocabulary -- and Watch Your Business Boom

I try to make it no longer 'if' we will do something, but 'when' and 'how.'
Only Vision Will Get You Through This Thing Called Life
Entrepreneur Mindset

Only Vision Will Get You Through This Thing Called Life

The day-to-day grind can get overwhelming, but if you keep your eye on the prize -- you'll probably get it.
Consistency Is King, Queen and All the Aces in the Game of Branding
Take It From The Pros

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Take It From The Pros

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Good Times, Bad Times, You Know I've Had My Share. Learn From Your Highs and Lows.
Entrepreneur Mindset

Good Times, Bad Times, You Know I've Had My Share. Learn From Your Highs and Lows.

Things just aren't always in perfect synch all of the time, which is why you have to enjoy the good moments when you can.
Big Business or Small, I'm Still an Entrepreneur
America's Small Business Heroes

Big Business or Small, I'm Still an Entrepreneur

I'm no different running a 20-person shop as I am many multiples of that.
Recognize People for Who They Are, Not Who You Want Them to Be
Run a Better Business

Recognize People for Who They Are, Not Who You Want Them to Be

As a team leader, it's good to push some but also make sure all are engaged and productive -- on their terms, not yours.
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