Marketing Master - Author - Blogger - Dad
Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, , chronicles his unique journey as a father during a unique time in our cultural evolution. Out and About Dad
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Things just aren't always in perfect synch all of the time, which is why you have to enjoy the good moments when you can.
I'm no different running a 20-person shop as I am many multiples of that.
As a team leader, it's good to push some but also make sure all are engaged and productive -- on their terms, not yours.
Authenticity means everything in branding.
It takes a lot of planning and hard work to become lucky.
Starting a business or sticking with a career is a personal decision that requires a lot of soul searching and a thorough understanding of what you personally want out of life.
I used to try to implement a "no food in the new car" policy. It's not worth it.
No matter what stage of development you're in domestically or professionally, making those around you feel confident is key.
Helping others to be the best they can be is the best gift you could ever give.
A mid-week night out is refreshing and adventurous and will make any relationship in your life stronger.
It's hard to hold back your feelings when something bothers you, but be sure to follow these three tips when the rage takes hold.
"No" just puts up a speed bump to what will eventually have to happen anyway. So why not just skip all of that drama, and start out with "yes."
You cannot be a successful entrepreneur all by yourself. You've got to rely on solid teamwork.
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© 2017 Entrepreneur Media, Inc.